Unity Foods' "Ba Ikhtiyar Kissan" Program: Empowering Pakistani Farmers for a Brighter Future

Unity Foods' "Ba Ikhtiyar Kissan" Program: Empowering Pakistani Farmers for a Brighter Future

Unity Foods' "Ba Ikhtiyar Kissan" Program: Empowering Pakistani Farmers for a Brighter Future

Karachi: Unity Foods, a frontrunner in Pakistan's agro-based commodities sector, proudly launched the "Ba Ikhtiyar Kissan" Program through its subsidiary Unity Plantations. This groundbreaking initiative is dedicated to empowering farmers nationwide by providing them with advanced technical skills in modern agriculture, high-quality seeds, and fertilizers. By doing so, Unity Plantations aims to boost crop yields, enhance financial independence, and promote sustainable livelihoods.

To date, nearly 500 farmers around the Unity Plantations corporate farming initiative have benefited from the program. The "Ba Ikhtiyar Kissan" Program reflects unwavering commitment to revolutionizing agricultural practices and fostering sustainable development. Farmers receive continuous technical training, learning about cutting-edge farming techniques and technologies. This includes comprehensive education on crop management, weather patterns, and disease prevention, ensuring they achieve maximum yields and profits from their harvests.

Unity Foods has also streamlined the procurement process by eliminating traditional middlemen, and Unity Plantations purchasing the produce directly from farmers, and providing immediate cash payments at fair market rates. This direct approach has significantly boosted farmers' profit margins, enabling them to reinvest in their lands, educate their children, and improve their overall quality of life.
Farrukh Amin, CEO of Unity Foods, shared his thoughts on the initiative: "The Ba Ikhtiyar Kissan Program is a testament to our dedication to Pakistan's agricultural sector. By equipping farmers with the necessary tools and knowledge, we are not only enhancing food security but also creating a sustainable and prosperous future for our communities and future generations."

As Unity Foods continues to expand its efforts, the company remains steadfast in its mission to advance food security in Pakistan. The "Ba Ikhtiyar Kissan" Program is more than just an initiative; it is a movement towards building a community founded on trust, cooperation, and shared growth. It aligns with Unity Foods mission to see enhanced food security in Pakistan by developing a sustainable and efficient farm to fork food supply chain system.

UPaisa integrated into #Bookme to enhance the ticket purchasing experience

UPaisa integrated into #Bookme to enhance the ticket purchasing experience

Islamabad: Leading digital financial service platform, UPaisa, has signed a strategic agreement with Bookme, Pakistan's premier online ticketing platform to integrate its payment API into the Bookme app, to offer their joint customers, a seamless and secure payment experience for booking tickets for movies, buses, events and much more.



The agreement was signed by Syed Atif Raza, Chief Marketing Officer, PTCL & Ufone 4G and Faizan Aslam, CEO Bookme in Islamabad with the aim to facilitate customer facilitation as well as for strengthening Pakistan's digital payment landscape. The partnership simplifies transactions for Bookme users to enhance their user experience by allowing them to purchase tickets effortlessly using UPaisa's reliable and efficient payment gateway.

Commenting on the development, Syed Atif Raza, Chief Marketing Officer, PTCL & Ufone 4G said, "We are thrilled to partner with Bookme to bring our secure payment solutions to a broader audience. The collaboration furthers our commitment to fostering innovation, financial inclusion, and the proliferation of cutting-edge digital solutions for our customers. Together, we are poised to deliver an unparalleled user experience by simplifying digital transactions for everyone in the country. UPaisa is always keen to build strategic collaborations to amplify its impact."

UPaisa has an enviable track record of empowering users with easy, secure, and innovative digital financial solutions. With a wide range of services, including mobile payments, transfers, and utility bill payments, the platform continues to lead the way in fostering digital financial inclusion in the country.

Bookme, on the other hand, is Pakistan's largest online ticketing platform that offers a hassle-free booking experience for movies, buses, events, and more. Thanks to its user-friendly interface and wide range of services, Bookme has revolutionized the ticketing industry by providing convenient and accessible solutions to millions of customers nationwide.

The integration of UPaisa payment API into the Bookme platform will facilitate faster, and more secure transactions, and enable users to enjoy a smoother checkout process coupled with an enhanced overall user experience.
realme C65 Speculated to Endure Bike Crashes and Extreme Falls

realme C65 Speculated to Endure Bike Crashes and Extreme Falls


As anticipation builds in the tech community, rumors are swirling about the upcoming release of the realme C65. realme is on top of its game right now, launching smartphone after smartphone to cater to a diverse audience. Most recently, it launched the highly successful realme 12+ 5G. With its commitment to innovation and delivering exceptional user experiences, realme is making smartphones for everyone, from tech enthusiasts to everyday users. The realme C65 is poised to redefine the mid-range smartphone market with its impressive specifications, sleek design, and reputed indestructibility.



The Pain Point: Screen Damage

In a recent survey, we found that 60-65% of mobile users have experienced screen damage due to falls or pressure. This common issue is a significant pain point for many users, leading to frustration and additional costs for repairs or replacements. The realme C65 addresses this problem head-on with its emphasis on durability, aiming to provide a solution that reduces the worry of accidental drops and impacts.

Durability: The Unbreakable Champion

The realme C65 is not just another smartphone; it's designed to be the unbreakable champion in its category. With rumors suggesting that it is nearly indestructible, this device is perfect for those who lead active lifestyles or simply want a phone that can withstand the rigors of daily use. The realme C65's body is made from third-generation high-strength, high-thermal conductivity aluminum alloy, optimized for both durability and lightweight performance. Additionally, the device is expected to come with an IP54 rating, providing protection against dust and water splashes.

Why Durability Matters

In today's fast-paced world, having a durable smartphone is not just a luxury; it's a necessity. Whether you're a busy professional, an adventurous traveler, or simply someone who wants a reliable device, the realme C65 promises to deliver exceptional durability. It's designed to withstand everyday mishaps, ensuring that your phone remains intact and functional no matter what life throws at it.

As we await its official release, the realme C65 has already generated significant excitement and anticipation among tech enthusiasts and consumers alike. Stay tuned for more updates on this unbreakable champion that's set to redefine durability in smartphones.
Indoor Sports Fun: Infinix's TikTok Filter Keeps You Moving

Indoor Sports Fun: Infinix's TikTok Filter Keeps You Moving

Monsoon season is here, and while the soothing rains provide much-needed relief from the blazing summer heat, they also keep us home, preventing us from enjoying our favorite outdoor sports and leisure activities. But don't let the monsoon blues depress you! Infinix has come to the rescue with an innovative and amusing solution that promises to keep you active and interested without leaving your house. Say hello to Infinix's new TikTok filter, which is meant to bring the thrill of sports to your fingertips directly from the comfort of your home.



This innovative initiative is part of the "Infinix Champions Game Challenge," which aims to engage consumers in a new and enjoyable way. The new TikTok filter includes many sport-themed mini-games that imitate the thrill and excitement of playing your favorite sports, all from the palm of your hand.

The Infinix filter is quite easy to use. You only need a smartphone with the TikTok software loaded. Simply follow Infinix on TikTok, then use the filter to immerse yourself in a world of indoor sports enjoyment. The filter features mini-games based on prominent sports such as football, cricket, and weightlifting. Each game is meant to be both tough and engaging, giving the ideal balance of fun and workout. Whether you're a sports fan or just want to stay active during the rainy season, the Infinix GameOn filter has something for everyone.

But the excitement does not end there! Infinix has introduced a competitive element to the pleasure with the "Infinix Champions Game Challenge." Users can compete against others and go up the leaderboard by playing the mini-games. Top performers can win incredible rewards from Infinix. Furthermore, great gamers have the opportunity to be featured on Infinix's official TikTok page, garnering renown and reputation among the Infinix community.

To participate in the fun, simply follow Infinix on TikTok and use the GameOn filter. Share your high scores and gaming videos with the hashtag #InfinixGameOn and tag Infinix for a chance to win great prizes. The more you play, the better your chances of winning and getting highlighted. It's an excellent way to stay active, push yourself, and network with other sports enthusiasts while spending the monsoon season indoors.

The mini-games are intended to keep you moving while increasing your reflexes, hand-eye coordination, and overall fitness. Furthermore, the competitive element provides an additional layer of motivation, driving you to develop your skills and attain greater scores.

Don't let the monsoon showers lessen your enthusiasm. Embrace the season with Infinix's revolutionary gaming filter, and make your indoor time more exciting and rewarding. Follow Infinix on TikTok to join the excitement and showcase your abilities. Who knows, you might be the next Infinix Champion and win wonderful rewards along the road. Stay active, and engaged, and overcome the monsoon blues with Infinix!
Launch of the ‘Youth Council for Sustainable Action’ and BOLO Health – a digital health marketplace for youth

Launch of the ‘Youth Council for Sustainable Action’ and BOLO Health – a digital health marketplace for youth

Karachi: USAID's flagship private sector health project, Frontier Health Markets (FHM) Engage, has launched the Youth Council for Sustainable Action in Sindh. The youth council aims to amplify youth voices and promote sustainable health practices, particularly in family planning services across Pakistan.

FHM Engage is a global cooperative agreement that provides technical assistance to support local actors to improve the ability of health markets to meet supply-side capacity gaps and consumer preferences, contributing to equitable provision of and access to high-quality family planning and other health services and products in mixed health systems.


  

As one of the core consortium partners of FHM Engage, Pathfinder International, renowned for its community-led health programs globally, brings expertise to ensure meaningful youth engagement in healthcare decision-making. "As the key implementer of the FHM Engage activity in Pakistan, Pathfinder International is proud to contribute to the launch of this initiative that empowers young people to actively shape interventions that enhance their health and overall well-being," stated Madiha Latif, Country Director at Pathfinder International, Pakistan.

The Youth Council for Sustainable Action signifies a strategic effort by FHM Engage in partnership with Pathfinder International, to develop a youth council, brand and a digital platform to collectively empower youth to shape the discourse on their reproductive health.  

The Youth Council for Sustainable Action comprises representatives from six diverse organizations across Sindh, including the Baithak, Center for Sustainable Development, Collective Pakistan, Indus Youth Welfare Organization, Jagruti and School of Leadership. These organizations converge under the common goal of advocating for accessible and informed health choices among Pakistani youth. Through a recent election, the Indus Youth Welfare Organization was selected as the President and the Center for Sustainable Development as the General Secretary of the Council.

oladoc has pioneered a digital platform called 'Bolo Health' to deliver sexual and reproductive health services tailored for the youth. Derived from the Urdu word for 'speak,' Bolo embodies a call to action for youth to express their health needs and highlights Bolo Health's commitment to foster dialogue and awareness around family planning issues in Pakistan. The Bolo Health platform offers certified doctor consultations, products, and health information, all conveniently accessible privately and online. This initiative aims to empower young individuals by providing them with reliable authentic resources and support to make informed decisions about their health.

From June 13 to 14, 2024 the School of Leadership convened Youth Council for Sustainable Action's inaugural session and a capacity building training for young men and women representing youth led organizations. The session facilitated discussions on the council's scope, norms and the strategic vision behind Bolo Health. "We are thrilled to launch the Youth Council for Sustainable Action and introduce Bolo Health to the community," said Waqar Ali, CEO of the School of Leadership. "This initiative underscores our commitment to empowering youth to take charge of their health and advocate for positive change."

Youth Council for Sustainable Action's collaborative approach promises to drive meaningful impact by integrating youth perspectives into the fabric of healthcare advocacy in Pakistan by actively participating in public-private dialogues and advocacy. As Bolo Health continues to evolve, it seeks to inspire a generation of young Pakistanis to embrace proactive health practices and contribute to a healthier future for Pakistan.

Mobilink Bank upgrades treasury operations with AutoSoft Dynamics for enhanced efficiency

Mobilink Bank upgrades treasury operations with AutoSoft Dynamics for enhanced efficiency


Mobilink Bank upgrades treasury operations with AutoSoft Dynamics for enhanced efficiency

Islamabad: Pakistan's leading digital microfinance bank, Mobilink Bank, has brought on board AutoSoft Dynamics, a renowned global provider of core banking and financial application solutions, as a strategic partner to automate their treasury operations. Under this partnership, AutoSoft will facilitate Mobilink Bank's seamless integration with the State Bank of Pakistan's (SBP) PRISM solution through its Real-Time Gross Settlement (RTGS) system. This integration ensures secure and instantaneous fund transfers, aligning with the Bank's commitment to providing premium financial services.



Mobilink Bank is part of the VEON group, a global digital operator that provides converged connectivity and digital services to nearly 160 million customers in six dynamic markets that are home to 7% of the world's population.

Adil Ali Abbasi, Chief Financial Officer Mobilink Bank and Bilal Mahmood, M.D. Contour Software & CEO AutoSoft Dynamics formalized the partnership in Islamabad. The signing ceremony was attended by representatives from both organizations.

Sharing his thoughts at the signing ceremony, Faisal Mahmood, Chief Information Officer, Mobilink Bank, said, "We at Mobilink Bank are continuously working on improving our customer's experience. Partnering with industry leaders like AutoSoft Dynamics allows us to utilize cutting-edge technology and create a more agile and efficient banking system. This partnership will enable us to streamline internal processes, strengthen our operational security, and ultimately, deliver premium services to our valued customers. By prioritizing innovation, we ensure Mobilink Bank remains at the forefront of the financial landscape, consistently exceeding expectations and providing tailored financial solutions."

Bilal Mahmood, M.D. Contour Software & CEO AutoSoft Dynamics commented on the occasion, stating, "We are delighted to welcome Mobilink Bank as our new client. With the support of our experienced team, top-tier solutions, and the best practices of our parent company Constellation Software Inc., we look forward to delivering a robust implementation for the Bank to meet both their current and future needs."

Shahzad Rafique, COO of AutoSoft, stated, "This is the 18th strategic partnership for our Treasury Automation System (ADAMS) in Pakistan, with 20% of the country's Money Market transactions being processed by our ADAMS Treasury System. We look forward to helping Mobilink Bank deliver its goals!"

Through this partnership, Mobilink Bank will streamline its financial operations and alleviate the burden of manual tasks, minimizing human error. The enhanced visibility and meticulous tracking will allow the bank to manage its investments effectively. The comprehensive MIS reporting will equip management with insightful data for informed decision-making. RTGS management will ensure seamless and efficient funds transfer. By spearheading this integration into its core banking system, Mobilink Bank cements its role as an industry leader, paving a path toward unparalleled digital and financial services.

Political Uncertainty, Tax-Heavy Budget: Businesses Say Government “Worse” Manager of The Economy

Political Uncertainty, Tax-Heavy Budget: Businesses Say Government “Worse” Manager of The Economy

Karachi: the government of Prime Minister Shehbaz Sharif as "worse" manager of the economy, the country's business owners have become more pessimistic about their future because of continued political turmoil and the new tax-heavy budget, according to a latest survey.

The values were negative for all three strands as Gallup Pakistan surveyed the owners of 454 small, medium and large businesses from more than 30 districts in the second quarter of 2024 to compile its Gallup Business Confidence Index report.



In the Index the score for current business situation, future business situation and direction of the country declined by four to 10%, the survey reports.

A significant number of businesses thought the government's new financial plan for FY25 was not business-friendly while about two in five businesses see inflation as their biggest problem.

Like first quarter, price hike was the most cited problem that almost two out of five businessmen, 37%, would like the government to address.

The inflation, which soared to 12.6% last month in June, remains backbreaking and continues to erode the purchasing power of consumers.

More than half, 54%, of Pakistan's businesses think that the current Pakistan Muslim League-Nawaz government is worse than the previous government in managing the economy, according to the survey.

"Owing to continued political uncertainty and the recently announced heavy-on-taxation federal and provincial budgets have had a significant impact on business optimism in the country," said Bilal Ijaz Gilani, an executive director at Gallup Pakistan and chief architect of Gallup Pakistan Business Confidence Index.

The business community, which is already burdened with various regulatory measures and taxes through direct and indirect means, expressed serious reservations on the new budget while being surveyed, he said.

The number of businesses which want the government to solve their taxation issues has risen considerably from the first quarter because of the increased taxes the government imposed in the federal budget last month.

Six out of 10 businesses surveyed said they were faced with crippling load-shedding. This quarter 16% more businesses said the power outages had increased due to heavy load on power infrastructure in the country in summer. Overall, 39% businesses surveyed said no to loadshedding while 61% said yes.

Asked how well their businesses were doing, the owners and managers said the national and global challenges had made economic security a distant dream in Pakistan. Resultantly, the net current business situation score saw a fall of 16% in the second quarter of 2024.

The businesses appeared more pessimistic about the future as 57% expressed negative expectations while only 43% expect things to get better. The net future business confidence score has worsened by 36% since the last quarter and is now at -14%.

The pessimistic expectations for future business conditions were prevalent specially among those selling hardware and tools, electrical items and manufacturing products. The businesses selling home decor and accessories, gift items like toys and sports related, and cosmetics were among the most optimistic.

The net direction of the country score also moved southward to -64%, worsening by four percentage points from the previous quarter as overall trend for the past few quarters has been consistently negative.

"Only 18% of respondents claimed that the country is heading in the right direction," the report said.

A majority, 54%, of businessmen said the current economic managers from the PML-N government were worse than their counterparts in the previous government in terms of economic management. Twenty-three percent respondents from manufacturing sector thought the current and previous governments were the same.

A sweeping majority of businessmen, 85%, do not consider the government's new financial plan as a "good budget", the survey said. Eleven percent of the manufacturers and 15% service providers said the budget was business friendly.

Because of high inflation and poor business conditions nine percent more employers, especially manufacturers, had to decrease their workforce in the second quarter. Six out of 10 businesses or 60% said their sales were worse this year. More manufacturers (66%) reported worse sales as compared to service providers (58%).

"Governments in Pakistan need to listen and address the voice of business communities across Pakistan," said Gilani. 

Pak-Qatar General Takaful Limited and Yousuf Dewan Group Offers Motor Takaful for Shehzore and New EV Honri

Pak-Qatar General Takaful Limited and Yousuf Dewan Group Offers Motor Takaful for Shehzore and New EV Honri

Karachi: Pak-Qatar General Takaful Limited (PQGTL), a leading provider of Shariah-compliant General Takaful solutions in Pakistan and Yousuf Dewan Group have entered into a strategic Memorandum of Understanding to introduce a groundbreaking auto Takaful product tailored specifically for the newly launched electric vehicle Honri – both variants 2.0 and 3.0 – and Shehzore by the Auto Division of Yousuf Dewan Group.



This partnership marks a significant milestone as an auto assembler in Pakistan partners with a dedicated General Takaful operator, offering comprehensive Takaful coverage for electric and commercial vehicles.

The MoU, signed by the Chairman of Yousuf Dewan Group Mr. Dewan Muhammad Yousuf and CEO of Pak-Qatar General Takaful, Mr. Saqib Zeeshan, underscores their commitment to innovation and customer-centric solutions in the automotive sector. The signing ceremony was also attended by Mr. Kamran Saleem, Director, Pak-Qatar Group, Dr. Usman Hayat, Group CEO Yousuf Dewan Group, Mr. Mehmood Arshad, Executive Director Pak-Qatar Takaful, Ms. Saleha Hasan, Head of Marketing, Yousuf Dewan and other senior officials from both organizations.

Mr. Saqib Zeeshan, CEO of PQGTL, expressed enthusiasm about the partnership, 
"We anticipate forming a lasting partnership with Yousuf Dewan Companies to expand our Takaful coverage to include electric vehicles, alongside private and commercial vehicles. This collaboration will ensure a significant milestone in elevating motor Takaful coverage, offering comprehensive coverage for a wider audience of vehicle owners nationwide."

Mr. Dewan Muhammad Yousuf, Chairman of Yousuf Dewan Group, emphasized the strategic benefits of this partnership, 
"We are pleased to join hands with Pak-Qatar General Takaful to enhance customer satisfaction through motor Takaful coverage for our electric and commercial vehicles. This partnership is a testament to our commitment towards delivering exceptional Takaful protection and service excellence to our valued customers."

The newly launched Honri EV by Eco Green Motors Limited represents a pioneering leap forward in the local automotive industry, combining advanced technology with environmental sustainability. The exclusive auto Takaful product offered through this collaboration aims to provide peace of mind to customers, covering various aspects including theft, damage, and third-party liability. 

Zong Celebrates Digital Day, Envisioning Zong 4G as an Excellent Information Services & Technology Innovation Company

Zong Celebrates Digital Day, Envisioning Zong 4G as an Excellent Information Services & Technology Innovation Company


IslamabadZong 4G, Pakistan's leading mobile network operator, celebrated Digital Day 2024 in grand style at its headquarters today. The event served as more than just a celebration; it was a resounded CEO Zong 4G's vision of positioning Zong 4G as an excellent information services and technology innovation company.

While welcoming employees to the Digital Day celebrations at Zong HQ. CEO Zong 4G Mr. Huo Junli quoted "This day was yet another positive step taken towards building Zong as an information services provider and the displays are a testament to that. Today, we align ourselves to our vision of 'Excellent Information Services and Technology Innovation company in Pakistan. From legacy network expansion, setting up state-of-the-art Data Centers as a backbone of cloud services, to building network-neutral product portfolio.



Taking this direction was imperative to the sustainability, success, and market leadership of Zong. We had to adapt to the changing landscape of technology and the dynamic consumer demands. As we entered a new age of Zong, we also embodied our values of Integrity, Openness, Responsibility, and Excellence. In doing so, we were able to drive growth within and beyond the organization – growth that was crucial to the Sci-Tech transformation we wished to see in Zong.

I am delighted to see the product displays today, we have an attractive portfolio of digital products such as Zong Engage, Zong Road Assistance, and Banking as a Service (BaaS). These innovations, available through the My Zong App, are designed to simplify our customers' lives."

Aiming to amplify awareness and adoption of their digital services, promote digital literacy through engagement, cultivate a sense of community with interactive activities, showcase the impact of their digital transformation, and ultimately drive collaboration and collective growth within the Zong ecosystem, Zong partnered with several prominent players in the digital services realm. These collaborations showcased their collective commitment to enhancing Pakistan's digital landscape and encompassed a diverse range of offerings and purposes.
DeCode, a handset manufacturer and Zong are working together to make smartphone technology accessible to all. This partnership offers affordable smartphones and discounted bundled data plans with Zong SIMs which will in turn increase digital penetration.

MedIQ, a health services provider, offers convenient access to on-demand healthcare, both in-person and via a digital platform. The partnership provides a user-friendly digital platform for managing healthcare needs.

With Zong Road Side Assistance, you can say goodbye to your on-road worries. This is an Industry First Digital Product to Provide Emergency assistance for Bike and Car issues. Zong Customers can now access this Service via My Zong App As well as by dialing Short Code.

Engage by Zong brings the thrill of gaming to life by enhancing the gaming experience with exclusive content, features, and tournaments on Zong's reliable network.
Zindagi, digital finance service provider, simplifies financial management being a one-stop shop for payments, trading, money transfers, app theme personalization and aiming to improve financial literacy.
HONOR Unveils Industry's First AI Defocus Eye Protection and AI Deepfake Detection

HONOR Unveils Industry's First AI Defocus Eye Protection and AI Deepfake Detection

Global technology brand HONOR today revealed two industry-leading on-device AI innovations created to empower individuals and introduce a new level of user safety. During its keynote at MWC Shanghai 2024, titled "The Human-AI Synergy: Intelligent Devices Will Empower People Better," HONOR showcased its latest advancements in human-centric AI, AI Defocus Eye Protection1 and AI Deepfake Detection. During the keynote session, the brand also reiterated its focus on human-centric on-device AI and its belief in the potential for AI-enabled hardware to empower users by delivering tailored services while protecting user privacy.



"AI is revolutionizing our lives and driving the smartphone industry forward, but much of the industry has focused on cloud-based AI, which is just a part of the puzzle. On-device AI, which is run on smartphones that understand us better than any other devices, is uniquely positioned to deliver services that are tailored to us and our preferences," said George Zhao, CEO of HONOR Device Co., Ltd. "At HONOR, we believe on-device AI has the potential to empower users and become more capable in everything they do. We invite all industry players to join us as we explore the untapped potential of on-device AI."

Evolving Eye Protection Technology from Prevention to Relief

Introducing the latest advancements in eye-protection technology, HONOR launched AI Defocus Eye Protection at MWC Shanghai. Noting the global increase in cases of nearsightedness caused by long-term screen usage, this technology leverages AI to simulate defocus glasses on the smart device's display.

HONOR Unveils Industry's First AI Defocus Eye Protection and AI Deepfake Detection 1

Wearing defocus glasses is proven to be conducive to eye health as they intentionally induce controlled defocus in the user's peripheral visual field to help maintain clear central vision. This effect creates an altered visual perception that slows down the eye elongation process, which leads to nearsightedness. Taking eye protection from prevention to creating technology that can lead to relief for consumers, HONOR's AI Defocus Eye Protection has been shown to decrease users' transient myopia by 13 degrees on average after reading for 25 minutes, with some users experiencing a maximum reduction of 75 degrees.2

Mitigating Fraud with AI Deepfake Detection

Circumventing the risks presented by cloud-based "deepfake" AI technology, HONOR has introduced AI Deepfake Detection. To help prevent fraud and detect digitally manipulated content, AI Deepfake Detection examines frame-by-frame information such as eye contact, lighting, image clarity, and video playback to identify flaws that are imperceptible to the human eyes.

HONOR Unveils Industry's First AI Defocus Eye Protection and AI Deepfake Detection 2

Additionally, the AI Deepfake Detection has been trained through a large dataset of videos and images related to online scams, enabling the AI to perform identification, screening, and comparison within three seconds. If synthetic or altered content is detected by the feature, a risk warning is immediately issued to the user, deterring them from continued engagement with the potential scammers for their safety.

For more information, please visit HONOR online store at www.honor.com/global/.

HONOR Launches the New HONOR Magic V3 Series in China

HONOR Launches the New HONOR Magic V3 Series in China

Global technology brand HONOR announced the launch of its next-generation flagship foldable smartphones, the HONOR Magic V3 and the HONOR Magic Vs3, in China. The HONOR Magic V3 is a foldable flagship that seamlessly combines cutting-edge technology with an ultra-thin design, while the HONOR Magic Vs3 offers a well-balanced price and comprehensive user experience, making it an ideal choice for those new to foldable screens.



"The launch of the HONOR Magic V3 Series set a new benchmark for slimness in foldable smartphones, " said George Zhao, CEO of HONOR Device Co, Ltd. "HONOR continues to lead innovation in the foldable phone industry, aiming to deliver an exceptional user experience comparable to that of flagship bar phones in terms of slimness and lightness. The ultra-slim body and premium design of HONOR Magic V3 Series redefine the standard for what a foldable smartphone should embody. "

Slimmer Design, Stronger Performance

The all-new generation foldable flagship, HONOR Magic V3, sets a new record for the thinnest foldable flagship with a folded thickness of 9.2mm1. Additionally, its weight of 226g2 is even lighter than many bar-shaped flagships. With a folded thickness of 9.8mm3 and a weight of 229g4, the Magic Vs3 also stands out in the market for inward-folding large-screen phones. In terms of battery life, the HONOR Magic V3 breaks through technical barriers once again, featuring the newly upgraded third-generation Silicon-carbon Battery, achieving a high capacity of 5150mAh5. Its outstanding battery performance ensures it can easily meet a full day's demands even under high load usage. Additionally, both HONOR Magic V3 and HONOR Magic Vs3 supports 66W wired fast charging and 50W wireless fast charging6.

Capturing Brilliant Moments with Powerful Foldable Photography

In terms of imaging, even with a lightweight foldable phone, the HONOR Magic V3 Series maintain exceptionally high industry standards. The HONOR Magic V3 Series excel in imaging with Falcon Camera System and AI Motion Sensing Capture and feature a periscope telephoto lens. The HONOR Magic V3 features a 50MP Wide Camera with the largest f/1.6 aperture among foldable phones. Additionally, despite its extremely thin and light body, it incorporates a periscope telephoto camera module, achieving up to 100X zoom7 capability. The versatile hover mode allows hands-free use in various scenarios.

Pioneering Eye Protection Technology

Through continuous R&D investment and technological innovation, HONOR has successfully developed several leading eye protection technologies in the smartphone industry. Combined with PWM Dimming, Dynamic Dimming, Circadian Night Display, Natural Tone Display, and Hardware-level Low Blue Light Technology, HONOR Eye Comfort Display technology on the HONOR Magic V3 series provides comprehensive eye care for users, transitioning from passive to active eye protection.

Empowering AI Experience with MagicOS

The HONOR Magic V3 Series are equipped with the latest MagicOS 8.0.1, which can provide personalized services based on understanding of user preferences with platform-level AI enabled intent recognition, allowing the HONOR Magic V3 Series users to perform convenient operations with enhanced large-screen experiences.

Color, Pricing and Availability

The HONOR Magic V3 Series will be available in a range of elegant colors, including White, Black, and Green, while the HONOR Magic V3 features an exclusive Reddish Brown option. Starting from July 19th, the HONOR Magic V3 and the HONOR Magic Vs3 will be available for purchase in China, starting from RMB 8999 and RMB 6999, respectively. The HONOR Magic V3 Series will also soon be brought to the international markets later this year.

For more information, please visit the HONOR online store at www.honor.com/global/.

Arclink Developers Achieve Mileston​es in Peshawar, Overcoming Economic Hurdles

Arclink Developers Achieve Mileston​es in Peshawar, Overcoming Economic Hurdles

Arclink Developers Achieve Milestones in Peshawar, Overcoming Economic Hurdles

 

Pakistan: - Arclink Developers held a successful open house event in Peshawar, drawing a large crowd of local residents, business leaders, and real estate professionals. Despite tough economic times, the company continues to thrive, announcing two new mega projects in DHA-1, Islamabad.

 

The event showcased Arclink Developers' credibility and trustworthiness, strengthening its position in the market. Following the successful 100% sale of their first project in DHA Islamabad, the new project is generating tremendous buzz, with sales reaching new heights.

 

"We're excited by the positive response from Peshawar investors," Abdul Basit, CEO of Arclink Developers, said. "Our new projects offer great opportunities for people to invest in Islamabad's growing real estate market. This will also help boost economic activity in the region."

 

The high turnout and enthusiastic participation at the event underscored the confidence people have in Arclink's developments, marking the event as a notable success.

 

In addition to its real estate ventures, Arclink Developers has also made significant strides in the healthcare sector. In the Pearl Arcade Wah Cantt project, Latif Medical Centre is already operational, providing essential medical services to the community. Furthermore, the CMA Hospital is set to open in less than two months. The civil work for the CMA Hospital is complete, and the final stages of installing medical equipment and machinery are underway.

 

"Our healthcare projects in Wah Cantt will provide world-class medical facilities to residents, addressing their health issues with top-notch care," Mubashir Nazir, CEO of Pearl Arcade, said. "These projects are a testament to our commitment to improving the quality of life in the communities we serve."

 

Arclink Developers' foray into healthcare signifies their dedication to holistic community development, ensuring that their impact extends beyond real estate into vital sectors like healthcare. These initiatives will significantly benefit the residents of Wah Cantt, offering them enhanced healthcare services and facilities.

 

With these dual achievements in real estate and healthcare, Arclink Developers continues to demonstrate its ability to innovate and succeed, even in challenging economic times.
Olympian and Four-time NBA Champion Tony Parker Named as Face of Alibaba.com’s Olympic Games Paris 2024 Campaign

Olympian and Four-time NBA Champion Tony Parker Named as Face of Alibaba.com’s Olympic Games Paris 2024 Campaign


The basketball legend-turned-entrepreneur will front Alibaba.com's campaign—"Same Player, New Game"—for the Olympic Games Paris 2024 alongside two other sporting stars who are also winning in business



Lahore: Alibaba.com, a leading platform for global business-to-business (B2B) e-commerce, today announced Tony Parker as a Global Ambassador for its "Same Player, New Game" creative campaign for the Olympic Games Paris 2024. Alibaba.com is the Official E-Commerce Services Partner of the Olympic Games Paris 2024.

As the world's only truly global, multi-sport athletics competition, the Olympic Games brings together over 200 countries in more than 300 events. Just as the Olympic Games reaches a global audience, Alibaba.com—which connects B2B buyers and suppliers from over 200 countries and regions and offers services and business tools to enable businesses to discover products, find suppliers and place orders quickly—serves as a hub for ambitious individuals to go for gold in the world of commerce.

Alibaba.com's Global Ambassador, Tony Parker, is a two-time Olympian who reached the quarterfinals of Men's Basketball with France at the Olympic Games Rio 2016. Regarded as a legend of his sport, Tony is a four-time winner of the NBA and has been featured in the NBA All-Star team six times. However, Tony's successful career goes beyond his sporting accomplishments. Since retiring from the game, he has become a serial entrepreneur and investor who has successfully bridged the divide between sports and business.

Reflecting this sentiment, the "Same Player, New Game" campaign will raise awareness of the opportunities for athletes and Olympians to transition from sporting success to entrepreneurship. As a Global Ambassador, Tony will highlight the ease at which aspiring entrepreneurs—including athletes and former athletes—can set up their own businesses, establish supply chains with buyers and sellers from around the globe, and drive long-term growth through Alibaba.com.
 
In the campaign, Tony will be joined by Simona Galik Moore, a former Women's Tennis Association professional, and Elias Schwärzler, the adrenaline-chasing mountain biker who—since 2022—has held the Guinness World Record for "Fastest Bicycle Towed by a Motorcycle." Like Tony, both athletes have gone on to achieve success outside of sports. In 2020, Simona launched a professional pickleball brand driving interest in one of the most exciting new sports. Meanwhile, Elias is the founder and owner of a specialist mountain biking clothing brand and mountain biking academy. Both use Alibaba.com as an integral part of their businesses to source new products, forge new partnerships, and support growth. Each will also share more details of their journey from sporting stars to entrepreneurs in the run-up to the Games, including at a high-profile press event scheduled to take place on July 31 in Paris.  

 
Over the coming weeks, fans can also expect to see Alibaba.com's Global Ambassadors featured in the run-up to and during the Olympic Games Paris 2024. Launching this month, the three Global Ambassadors will star in a new brand campaign highlighting Alibaba.com's innovative approach to business.
Liz Wang, Global Head of Marketing, Alibaba.com, said: "To reach the pinnacle of your sport, you need to be self-motivated, disciplined, resilient and competitive—all traits that are also needed to be a successful entrepreneur. Tony Parker, Simona Galik Moore and Elias Schwärzler are inspiring examples of the transition from sports to business, and we are thrilled to welcome them to the Alibaba.com team during the Olympic Games Paris 2024.

"This is a fantastic opportunity to put a spotlight on the business opportunities available to former professional sportspeople, and how platforms such as Alibaba.com can help turn their entrepreneurial ambitions into reality."

Tony Parker said: "Since retiring from professional sport, I've focused all my energy on running my own businesses.  I'm a regular buyer on Alibaba.com and have seen first-hand the huge value that can be created by connecting with suppliers and efficiently sourcing products through its innovative digital platform. Now, in my role as an ambassador for Alibaba.com, I will use my personal experience to help other athletes embark upon their entrepreneurial journeys and enjoy a successful second career."
The Master Collaboration: The Luxury Watch Design Story of the realme 12 Series

The Master Collaboration: The Luxury Watch Design Story of the realme 12 Series




In the world of smartphones, where functionality often takes precedence over aesthetics, the realme 12 series stands out as a beacon of innovation and beauty. This is not just a smartphone; it is a piece of art that tells a story of meticulous design and unparalleled craftsmanship. The master collaboration between realme and luxury watch brand designer Ollivier Savéo has resulted in a device that is as elegant as it is powerful. This unique partnership brings the best of both worlds, blending cutting-edge technology with the timeless elegance of luxury watch design.

The Design Story: A Masterpiece in Your Hand
The realme 12 series, particularly the realme 12+ 5G, showcases an exquisite design inspired by the meticulous craftsmanship of luxury watches. Ollivier Savéo, renowned for his work with prestigious brands like Rolex and Breitling, has lent his expertise to create a smartphone that exudes sophistication and style.

Polished Sunburst Dial Design:
The realme 12+ 5G features a polished sunburst dial design that catches the light beautifully, much like the face of a high-end watch. This intricate detailing gives the phone a luxurious feel while the SONY LYT-600 50MP resolution back camera captures clear shots from any distance making it a true standout in the crowded smartphone market.

Premium Vegan Leather:
Embracing premium vegan leather and PVD polished edges, the realme 12+ 5G is crafted to perfection. These materials not only enhance the aesthetic appeal but also provide a tactile experience that is both comfortable and opulent.

Slim and Lightweight:
With a thickness of just 7.87mm and a weight of 190g, the realme 12+ 5G is incredibly slim and lightweight. This ensures that the device is not only beautiful to look at but also easy to carry and handle, providing a seamless user experience.

The Master Collaboration: Where Technology Meets Art
The collaboration with Ollivier Savéo is a testament to realme's commitment to pushing the boundaries of smartphone design. By bringing in a designer known for his precision and artistry, realme has created a device that appeals not just to tech enthusiasts but also to connoisseurs of fine design. Drawing inspiration from the world of luxury watches, the realme 12+ 5G embodies a sense of timeless elegance. The attention to detail is evident in every aspect of the phone's design, from the sleek lines to the carefully selected materials. This partnership symbolizes the perfect marriage of craftsmanship and innovation. The realme 12 series is not just about cutting-edge technology; it's about delivering an experience that is both visually stunning and functionally superior.

A Once in a Lifetime Opportunity
Owning a realme 12+ 5G is more than just having the latest technology at your fingertips; it's about possessing a piece of art. This limited-edition design, born out of a unique collaboration, is a rare opportunity for consumers to own something truly special. The realme 12+ 5G's design ensures that it will remain stylish and relevant, making it a worthwhile investment for anyone who appreciates beauty and functionality. Given the exclusive nature of this collaboration, owning a realme 12+ 5G is akin to owning a limited-edition luxury item. It's a statement piece that sets the owner apart from the crowd.

The realme 12+ 5G, available for PKR PKR 74,999, is a testament to what can be achieved when technology and art come together. This is not just a smartphone; it's a masterpiece crafted for those who appreciate the finer things in life. Don't miss out on the opportunity to own a device that combines cutting-edge technology with the elegance of luxury watch design. Purchase your realme 12+ 5G now and experience the perfect blend of art and innovation.
Suleman Dawood School of Business Reaccredited by AACSB International

Suleman Dawood School of Business Reaccredited by AACSB International


Lahore: AACSB International Board of Directors has extended the accreditation for the degree programmes offered by the Suleman Dawood School of Business (SDSB) at LUMS.

In 2019, SDSB became the first business school in Pakistan to achieve AACSB International accreditation. The recent extension of this accreditation underscores the high quality of education provided by SDSB, placing it among the top 6% of business schools globally.

Renowned for its commitment to the highest standards of excellence since 1916, AACSB offers quality assurance, business education intelligence, and learning and development services to over 1,900 member organisations and more than 1,000 accredited business schools worldwide. AACSB promotes engagement, drives innovation, and enhances impact in business education.

Achieving AACSB accreditation is a mission-driven, rigorous process that includes an in-depth assessment of internal activities, mentorship with an AACSB advisor, and a peer-reviewed evaluation focused on continuous improvement. During this multiyear path, schools focus on developing and implementing a plan to achieve their mission and align with AACSB's accreditation standards. These principles-based standards require excellence in areas relating to strategic management and innovation, research, and teaching and learning.

Dr. Ali Cheema, Vice Chancellor, LUMS remarked on this achievement, "The AACSB reaccreditation highlights the exceptional quality and impact of our business programmes at SDSB. It is a testament to the hard work and dedication of our faculty, staff, and students, who consistently uphold the highest standards. This achievement not only reaffirms our status among the top business schools globally but also reflects our dedication to nurturing future leaders who will drive positive change worldwide".

"We are delighted to have achieved the reaccreditation, which speaks to the quality and impact of our business programmes. It is a reflection of our commitment to excellence and continuous improvement in all areas of our activity", said Dr. Fazal Jawad, Dean SDSB.

Director of Accreditation, Dr. Kumail Rizvi added, "The AACSB reaccreditation highlights the unwavering dedication and hard work of countless individuals at the SDSB. Our journey to reaccreditation has been marked by a relentless pursuit of quality and continuous improvement".

This milestone reaffirms SDSB's commitment to providing top-tier business education and contributing to the global business community. We extend our gratitude to all our stakeholders for their continuous support and dedication in achieving this prestigious recognition.
Telenor launches Startup Mentors’ Network to empower entrepreneurial ecosystem

Telenor launches Startup Mentors’ Network to empower entrepreneurial ecosystem

ISLAMABAD, Jul 8 (APP):Telenor Pakistan, a frontrunner in providing telecommunication services and digital solutions across the country, unveiled its latest initiative, the 'Startup Mentors' Network'.

As a natural extension of Telenor Pakistan's successful corporate accelerator program, Telenor Velocity, which has empowered startups to scale through access to expertise in product management, growth hacking, and digital assets, the Startup Mentors' Network aims to deliver an even more supportive entrepreneurial landscape across the nation, said a news release issued here Monday.



The Startup Mentors' Network features a distinguished panel of 31 seasoned professionals from Telenor Pakistan, each recognized for their profound expertise spanning critical domains such as communications, marketing, finance, strategy, and business models. These mentors, selected for their proven track records and dedication to innovation, will collaborate closely with startups embedded within various incubators and accelerators nationwide.

The primary objective of the network is to provide tailored guidance and strategic support to emerging ventures, enabling them to refine business concepts, devise robust strategies, optimize pricing models, and enhance their market positioning. By leveraging the extensive industry knowledge and network of Telenor Pakistan's mentors, startups will gain invaluable insights and actionable advice to accelerate their growth trajectory.

"At Telenor Pakistan, we believe in the transformative power of entrepreneurship," said Areej Khan, Chief People Officer at Telenor Pakistan. "The launch of the Startup Mentors' Network underscores our commitment to nurturing the next generation of innovators and equipping them with the tools and insights needed to thrive in today's competitive market."

Building on the success of Telenor Velocity, which has propelled 8 cohorts of startups from various domains including Edtech, Healthtech, Fintech, IoT and Agritech; to success and attracted a staggering $65 million in investments, the Startup Mentors' Network reaffirms organization's commitment to nurturing talent and accelerating the growth of Pakistan's startup ecosystem.
Jazz appoints Farrukh Khan as CFO and CEO of MFH

Jazz appoints Farrukh Khan as CFO and CEO of MFH

ISLAMABAD, Jul 08 (APP):Jazz appointed Farrukh Khan, CEO & Managing Director of the Pakistan Stock Exchange (PSX), as its new Chief Financial Officer (CFO) and CEO of Micro-Finance Holdings (MFH), effective September 15, 2024.

Farrukh will also join the board of Mobilink Microfinance Bank.

Gábor Kocsis, the outgoing CFO, will remain with Jazz until the end of the year, focusing on strategic projects to facilitate a smooth transition and maintain momentum in ongoing initiatives said a news release.
Farrukh Khan brings over 30 years of leadership experience in major financial institutions, including roles as CEO of Acumen Fund, co-founder and CEO of BMA Capital Management, and CFO at American Express. His expertise in mergers and public offerings will enhance Jazz's financial strategy and innovation.



Aamir Ibrahim, CEO of Jazz & Chairman MMBL, commented, "We welcomed Farrukh Khan to our leadership team. His rich expertise and leadership in capital markets are crucial as we evolve into a ServiceCo."
This announcement comes as Jazz unveils its vision to transition from a Mobile Telco to a dynamic ServiceCo. Leveraging core strengths in data and connectivity, Jazz is poised to disrupt various sectors including financial services, software development, data centers & cloud solutions, and entertainment. With a projected compound annual growth rate of 20%+, Jazz aims to double its revenue by 2027, with significant contributions from its new ventures including the fintech platform JazzCash, cloud offering Garaj, and the digital streaming service Tamasha.

Farrukh Khan shared his enthusiasm about his new role, stating, "I'm excited to join Jazz during such a transformative time.

The team has built outstanding businesses, and I'm eager to help drive the company's ambitious vision to evolve into a ServiceCo. I look forward to driving financial innovation and supporting the company's expansion into new sectors."
Chitral Celebrates First PhD in Nursing: Rashida Manzoor's Historic Achievement

Chitral Celebrates First PhD in Nursing: Rashida Manzoor's Historic Achievement

In a momentous occasion, Rashida Manzoor has become the first person from Chitral to earn a PhD in nursing, marking a historic milestone celebrated at Zhengzhou University in China on June 20, 2024. Her journey, marked by relentless dedication, hard work, and perseverance, balanced the rigorous demands of a doctoral program with family responsibilities, all supported by her family and children. This achievement stands as a testament to her intellectual prowess and commitment to advancing the field of nursing.



Rashida's accomplishment is not just a personal triumph but a beacon of hope and inspiration for the entire Chitrali community. It showcases the potential within the people of Chitral and highlights the transformative power of education. Her success encourages young women and men from the valley to pursue their academic dreams, no matter the challenges they face, illustrating that determination and passion can overcome any obstacle.

As the Chitrali community celebrates this historic achievement, they eagerly anticipate Rashida's future contributions to the field of nursing. Her work is set to pave the way for improved healthcare outcomes and inspire future generations of Chitrali scholars. This proud moment underscores that with dedication, support, and perseverance, great heights can be reached, and meaningful impacts can be made on the world.
Mobilink Bank champions sustainability-driven leadership with ESG training

Mobilink Bank champions sustainability-driven leadership with ESG training

Islamabad: Pakistan's leading digital microfinance bank, Mobilink Bank, has taken a leap forward in solidifying its position as a frontrunner in sustainable banking practices. The Bank announced the successful completion of an external training program on Environmental, Social, and Governance (ESG) practices explicitly designed for its leadership team. This in-depth training initiative equipped the Bank's top decision-makers with the knowledge and skills necessary to integrate ESG principles into the core of their operations.



Mobilink Bank is part of the VEON group, a global digital operator that provides converged connectivity and digital services to nearly 160 million customers in six dynamic markets that are home to 7% of the world's population.

The training was held in Islamabad and conducted by Zero Point Partners, a leading environmental consultancy and led by, founder and CEO, Maha Qasim and Senior Associate, Aliza Aijaz, both experts in providing strategic and advisory support to banks and financial institutions on developing GHG emissions inventories, net zero target-setting, decarbonization planning, impact assessment, ESG reporting and gender mainstreaming.

"Equipping ourselves with a strong foundation in ESG principles is not only essential for navigating the future of digital and financial landscape, but it aligns with our core values of social responsibility and sustainable growth," shared Haaris Mahmood Chaudhary, Interim CEO Mobilink Bank. "Climate change threatens our communities, especially women, farmers and small businesses who are the backbone of our economy. By equipping them with access to clean energy, our ESG focused 'Change to Sustain' program is fostering sustainability. This leadership training in ESG will further empower us to make informed decisions that solidify its success and pave the way for future initiatives."

Chairman of Mobilink Bank, Aamir Ibrahim, said, "We are driven by the purpose of improving the lives and livelihoods of people, especially women, through technology in an environmentally conscious and sustainable way. By adopting eco-friendly practices and prioritizing energy efficiency, we are committed to preserving natural resources and reducing waste. Moreover, considering the impact of climate change our country has been witnessing, we have accelerated gender-intentional green financing, primarily focusing on loans for solar applications in agriculture to promote renewable energy. By integrating ESG principles into every aspect of our operations, including strong governance practices and community engagement, we aim to create a lasting social and environmental impact for society."

Also sharing her thoughts, Romina Khurshid Alam, Coordinator to the Prime Minister on Climate Change and Environmental Coordination, said, "I must commend Mobilink Bank for their focus on sustainability. Their strategy seamlessly aligns with national goals, demonstrating a commitment to environmental responsibility, social impact, and ethical governance. Strong ESG practices are no longer a luxury but a cornerstone for every organization's long-term success. These sustainability initiatives will contribute not only to Mobilink Bank's prosperity but also to the well-being of our nation for generations to come."

Mobilink Bank is making significant strides towards a more sustainable future by prioritizing ESG principles through its 'Change to Sustain' program. This commitment is exemplified by a PKR 1.7 billion solar financing portfolio dedicated to SMEs and women, with a commitment to expand it to PKR 2.5 billion by the end of 2024.
Fatima Fertilizer and JazzCash Sign MOU to Pioneer Digitalization of Agri-Sector Payment Ecosystem

Fatima Fertilizer and JazzCash Sign MOU to Pioneer Digitalization of Agri-Sector Payment Ecosystem

Fatima Fertilizer and JazzCash Sign MOU to Pioneer Digitalization of Agri-Sector Payment Ecosystem

Islamabad: Fatima Fertilizer, a leading name in Pakistan's agriculture sector, and JazzCash, Pakistan's largest digital wallet, have signed a Memorandum of Understanding (MOU) to revolutionize the agri-sector payment ecosystem. This collaboration aims to drive financial inclusion and economic empowerment for farmers, who are predominantly unbanked, enabling them to actively participate in the formal economy.



The partnership between Fatima Fertilizer and JazzCash will facilitate secure, fast, and reliable transactions, making financial processes more efficient for farmers. It will also enable our Sarsabz Pakistan Farmer App for digital payments. Furthermore, by leveraging Fatima Fertilizer's extensive dealer network, this initiative will provide farmers with a seamless and accessible platform to manage their finances, receive payments, and conduct transactions.

By integrating with JazzCash's digital payment solutions, the initiative will empower farmers to access financial services that were previously out of reach. This will bridge the gap between the unbanked farming community and the formal banking sector.

With the ability to receive and manage payments digitally, farmers will have better control over their finances, leading to enhanced economic stability and growth. This empowerment will enable them to invest in better farming practices and improve their livelihoods.

The collaboration will ensure that transactions are carried out swiftly and securely. The digital platform will reduce the need for cash handling, minimizing risks and increasing transparency in financial dealings.

Utilizing JazzCash's robust digital payment system, the initiative guarantees the security and reliability of transactions, fostering trust among farmers and stakeholders in the agri-sector.

Speaking at the MOU signing ceremony, Rabel Sadozai, Director Marketing and Sales of Fatima Fertilizer, said, "This partnership with JazzCash is a significant step towards transforming the agricultural payment ecosystem. Our farmers are the backbone of the economy, and by providing them with digital financial tools, we are not only enhancing their financial inclusion but also contributing to the overall economic growth of the country."

This MOU marks the beginning of a transformative journey for Pakistan's agricultural sector, setting a precedent for other industries to follow. By pioneering the digitalization of the payment ecosystem, Fatima Fertilizer and JazzCash are paving the way for a more inclusive, efficient, and prosperous future for farmers across the nation.

Present at the ceremony from JazzCash were the CEO, Murtaza Ali; COO, Sohail Jan; and other heads of departments. From Fatima Fertilizer, attendees included Director of Marketing and Sales, Rabel Sadozai; Head of Planning, Usman Arshad Mian; and Digital Project Leads, Hessan Amin and Abdullah Khalid.


About Fatima Fertilizer:
Fatima Fertilizer is a leading player in Pakistan's agriculture sector, committed to providing high-quality fertilizers and innovative solutions to enhance crop yield and support the farming community.