realme Secures 11% Market Share in Pakistan, Strengthening its Position as a Tech Trailblazer

realme Closes 2024 with Record-Breaking Growth and Launches the Industry's Best Waterproof Smartphone, the realme C75

As the fastest-growing smartphone brand in the world, realme has cemented its place as a trailblazer in the tech industry. With an impressive 11% market share in Pakistan, a staggering growth from just 3% last year, realme now ranks among the top four smartphone brands in the country, surpassing industry giants. Globally, the brand achieved 1443% YOY growth in the first half of 2024, a feat that underscores its relentless innovation and consumer focus. 

In Pakistan, realme has doubled its monthly sales volume in 2024, assembling devices locally to meet growing demand. This surge in popularity reflects the brand's commitment to making cutting-edge technology accessible, while also contributing to the economy with a workforce of 412 employees and expanding job opportunities.  

realme also became the first smartphone brand in Pakistan to introduce a 24-month extended warranty across its product lineup in 2024. This groundbreaking initiative reflects realme's unwavering confidence in the reliability of its devices and its dedication to providing unparalleled value to its users.

The commitment to quality is further reinforced with the realme C75, which comes with an exclusive one-year water damage warranty, setting a new benchmark for industry standards. Priced at just PKR 49,999, the realme C75 brings flagship-level features to an entry-level smartphone, including:

• IP69 Rating: Unprecedented water and dust resistance, capable of withstanding high-pressure and high-temperature water jets. 

• 6000mAh Battery with 45W Fast Charging: Offering all-day power with quick recharge times, ensuring seamless connectivity.

• ArmorShell Glass Protection: Enhanced shock resistance for durability in everyday and rugged conditions.

• Helio G92 Max Chipset with 90Hz Display: A powerful 4G chip with an octa-core design and clock speeds up to 2GHz delivering smooth gaming and multitasking experiences with crystal-clear visuals. Up to 8GB + 16GB dynamic RAM provides enough memory for games and apps to run smoothly.

The C75 reflects realme's philosophy of balancing affordability and premium features, setting new standards in the tech space. Designed with an IP69 rating, the C75 offers unparalleled water and dust resistance, making it perfect for users with active lifestyles and even redefining how they clean and maintain their smartphones. Whether rinsing under water or enduring harsh environmental conditions, the C75's durability redefines expectations for smartphones. 

This launch marks not just the introduction of an innovative product but also a celebration of realme's extraordinary year, including record-breaking sales of its flagship GT 6, the popular realme 12+ and 13+, and the affordable yet powerful C-series models. 

With a strong focus on the needs of young and dynamic users, realme continues to prove that it is not just a brand but a partner in technology for the modern generation. As it closes 2024 with a momentous event in Lahore, realme looks forward to scaling even greater heights in 2025 with plans to expand its mid-range and flagship offerings further.

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Bangladesh Eyes Pakistan's Abdali Missiles Amid Rising Tensions with India

Indian media has reported that Bangladesh is allegedly seeking to acquire short-range ballistic missiles (SRBMs) from Pakistan to bolster its defense capabilities and deter potential Indian aggression. According to the Indian Defense Research Wing, Dhaka has approached Islamabad to purchase Abdali missiles, which have a range of 400 kilometers. These missiles, known as Hatf-II in Pakistan, are designed for tactical battlefield use and could target India's northeastern regions, potentially altering the strategic balance in South Asia.

The report suggests that Pakistan may agree to the deal for two reasons: to expand its regional influence by supporting Bangladesh, which currently has strained relations with India, and because the sale would not disrupt the defense equilibrium with Pakistan due to the missile's limited range. However, the transaction would require careful navigation of international arms control regimes like the Missile Technology Control Regime (MTCR), which may influence Islamabad's final decision.

Defense experts warn that Bangladesh's acquisition of Abdali missiles could escalate an arms race in the region, prompting India to strengthen its missile defenses and offensive capabilities. Analysts also view this development as a response to India's growing military presence near the Bangladesh border and the strained relations between the two nations following recent political changes in Dhaka. The interim government, led by Nobel laureate Muhammad Yunus, has been criticized by New Delhi for failing to address communal violence against minorities in Bangladesh, further deepening the diplomatic rift.

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Norway’s Rogfast Tunnel: Transforming Coastal Travel with Record-Breaking Innovation

Norway is constructing the Rogfast Tunnel, a 16.5-mile underwater passage with floating sections, designed to significantly reduce travel times along the country's coastal E39 highway. This ambitious project, slated for completion by 2033, will cut 11 hours from the current 21-hour journey between Trondheim and Kristiansand, providing a seamless 35-minute crossing beneath the sea at depths of 1,300 feet.

The tunnel will also enhance connectivity between Stavanger and Bergen on the 680-mile route, which presently requires seven ferry crossings. Costing an estimated £1.6 billion (around $2 billion), the Rogfast Tunnel represents a significant step forward in infrastructure development and transportation efficiency.

Part of a larger $46 billion (£36 billion) plan to modernize the E39 highway, this groundbreaking endeavor underscores Norway's commitment to innovative solutions that streamline travel while bolstering regional economic growth.

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Pakistan ranks 198th in mobile and broadband internet speeds

Internet website World Population Review has released a list of countries with the fastest mobile and broadband internet speeds. The United Arab Emirates tops the list of countries with the fastest mobile internet in 2024 with an average speed of 297.62 Mbps (megabits per second). Pakistan ranks 198th out of 224 countries with an average mobile internet download speed of 19.59 megabits per second and a broadband download speed of 15.52 megabits per second.

Singapore is second on the World Population Review list with a mobile internet speed of 297.57 megabits per second. Hong Kong is third with a speed of 280 megabits per second. Chile is in fourth place with 265.62 megabits per second, the United States is in fifth place with 242.27 megabits per second, Thailand is in sixth place with 232.15 megabits per second, France is in seventh place with 223.72 megabits per second, Denmark is in eighth place with 219.23 Mbps, Iceland is in ninth place with 213.98 megabits per second and Israel is in tenth place with an average speed of 206.42 megabits per second.

Countries with the fastest broadband internet speeds

According to the World Population Review, all these internet speeds are in megabits per second (Mbps), and if we mention the download speed in megabytes per second (MBPS), the list of top 10 countries is as follows:

The first place in terms of the fastest broadband internet is the United Arab Emirates, where the average speed is 398.51 Mbps. Qatar is in second place with 344.34 Mbps, Kuwait is in third place with 239.83 Mbps, South Korea is in fourth place with 141.23 Mbps, the Netherlands is in fifth place with 133.44 Mbps, Denmark is in sixth place with 130.05 Mbps, Norway is in seventh place with 128.77 Mbps, Saudi Arabia is in eighth place with 122.28 Mbps, Bulgaria is in ninth place with 117.64 Mbps, and Luxembourg is in tenth place with an average speed of 114.42 Mbps.

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Devastating Fire Destroys Homes in A​yun, Chitral​, Residents to Demand Local Fire Brigade

Second Incident in a Month Prompts Residents to Demand Local Fire Brigade

Chitral: A fire caused by an electrical short circuit early this morning has completely destroyed a seven-room house in the Murda village of Ayun, in Lower Chitral, Ayun a popular tourist spot in Chitral. The blaze quickly engulfed the residence of Khairuddin, who was away for work, leaving no time for residents to salvage any belongings. Local villagers worked tirelessly to extinguish the flames and prevent them from spreading to neighboring properties.

Despite being contacted, Rescue 1122 arrived after the house had already been consumed by the fire, resulting in losses estimated in the lakhs of rupees. This marks the second fire incident in the Aiwan area within a single month, prompting renewed calls for improved emergency services. Local social activist Asif Raza, who assisted in the relief efforts, highlighted the growing population of Ayun and the frequent occurrence of fires. 

He emphasized the critical need for a dedicated fire brigade unit within Aiwan itself, citing the poor road conditions and the significant travel time from Chitral city as major factors hindering timely responses from Rescue 1122. With the population of UC Avon exceeding forty thousand, residents argue that a local fire station is essential to mitigate future losses and protect lives and property.

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Mondelēz International Approves New $9 billion Share Repurchase Authorization and Declares Regular Quarterly Dividend

CHICAGO: The Board of Directors of Mondelēz International, Inc. (NASDAQ: MDLZ) approved a new share repurchase authorization of up to $9 billion of Class A common stock, effective January 1, 2025. The new authorization, effective until December 31, 2027, will replace the current $6 billion authorization, of which approximately $2.8 billion is presently remaining and would otherwise expire on December 31, 2025. The company may repurchase the shares in open market transactions, privately negotiated transactions or a combination of the foregoing. Share repurchases are subject to the company's discretion based on market conditions, business considerations and other factors.

• New $9 billion authorization for share repurchase
• Company declares regular quarterly dividend of $0.47 per share
• Confirming capital allocation priorities, including brand and capability reinvestment, bolt-on acquisitions, share repurchase and dividends

The Board of Directors also declared a regular quarterly dividend of $0.47 per share of Class A common stock. This dividend is payable on January 14, 2025, to shareholders of record as of the close of business on December 31, 2024.

The company also remains committed to its key capital allocation priorities, which include reinvesting in brands and capabilities, returning capital to shareholders through share repurchases and dividends, and M&A. Given current market conditions, share repurchase remains an opportunity and key priority. The company remains committed to an acquisition strategy that is focused on bolt-on assets similar to recent acquisitions of Chipita, Clif and Ricolino.

"Our new $9 billion share repurchase authorization reflects the strength of our business with robust profit dollar and cash flow growth to reinvest in brands and capabilities while also returning significant capital to our shareholders," said Chairman and CEO Dirk Van de Put. "We continue to make significant progress against our strategy of accelerating growth and focusing our portfolio in the attractive, resilient categories of chocolate, biscuits and baked snacks. Our teams remain focused on executing against our growth agenda in a challenging and dynamic operating environment."

About Mondelēz International

Mondelēz International, Inc. (Nasdaq: MDLZ) empowers people to snack right in over 150 countries around the world. With 2023 net revenues of approximately $36 billion, MDLZ is leading the future of snacking with iconic global and local brands such as Oreo, Ritz, LU, Clif Bar and Tate's Bake Shop biscuits and baked snacks, as well as Cadbury Dairy Milk, Milka and Toblerone chocolate. Mondelēz International is a proud member of the Standard and Poor's 500, Nasdaq 100 and Dow Jones Sustainability Index. Visit www.mondelezinternational.com or follow the company on X at x.com/MDLZ.

Forward-Looking Statements

Forward-Looking Statements This press release contains forward-looking statements. Words, and variations of words, such as "will," "may," "expect," "plan," "continue" and similar expressions are intended to identify these forward-looking statements, including, but not limited to, statements of belief or expectation and statements about Mondelēz International's leadership position in snacking. These forward-looking statements are subject to change and to inherent risks and uncertainties, many of which are beyond Mondelēz International's control, which could cause Mondelēz International's actual results or outcomes to differ materially from those projected or assumed in these forward-looking statements. Please also see Mondelēz International's risk factors, as they may be amended from time to time, set forth in its filings with the U.S. Securities and Exchange Commission, including its most recently filed Annual Report on Form 10-K and subsequent Quarterly Reports on Form 10-Q. There may be other factors not presently known to Mondelēz International or which it currently considers to be immaterial that could cause Mondelēz International's actual results to differ materially from those projected in any forward-looking statements it makes. Mondelēz International disclaims and does not undertake any obligation to update or revise any forward-looking statement in this press release, except as required by applicable law or regulation.

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Pashtun Father’s Daily 12 km Journey for Daughter’s Education Inspires Many

Mia Khan Waits Four Hours Every Day to Ensure His Daughter Attends School

Mia Khan, a devoted father from the Pashtun community, has become a symbol of parental sacrifice and dedication. Every day, he travels 12 kilometers on his motorcycle to take his daughter to school, determined to provide her with the education she deserves. Instead of returning home, Mia Khan waits patiently for four hours until his daughter's classes end, ensuring her safety and supporting her dreams.

In a region where girls' education often faces societal challenges, Mia Khan's commitment stands out as an inspiring example of empowerment and resilience. His story has resonated widely, highlighting the transformative power of education and a father's unwavering support in overcoming obstacles to secure a better future for his child.

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Villa Ayun in Chitral Shines Globally for Eco-Tourism and Heritage Preservation

Subheading: Siblings Maria and Junaid Ul Mulk Lead Sustainable Tourism Efforts in Pakistan's Hindu Kush

Nestled in Chitral's Hindu Kush mountain range, Villa Ayun, a boutique heritage resort, has gained international acclaim for its eco-tourism and cultural preservation efforts, as highlighted in a Forbes report. Established in 2021 by siblings Maria and Junaid Ul Mulk on their ancestral property, the resort combines modern luxury with a mission to protect the environment and promote sustainable tourism. Powered by renewable energy and employing organic farming, the resort has planted over 5,000 trees and introduced rainwater harvesting to enhance biodiversity and reduce its ecological footprint.

Beyond tourism, Villa Ayun uplifts local communities by training and employing Chitrali staff and promoting indigenous crafts through its lifestyle brand, Meržuri. This initiative not only showcases handcrafted luxury goods but also empowers female artisans. Inspired by their environmentally conscious grandfather, Khush Ahmad Ul Mulk, Maria and Junaid view their work as a way to preserve Chitral's heritage while ensuring sustainable development. They call for a unified eco-tourism policy in Pakistan, emphasizing better waste management and environmental safeguards for tourist destinations.

This year, Villa Ayun received the Tourism Excellence Award from the Khyber Pakhtunkhwa Government, cementing its reputation as a model for sustainable tourism. Maria and Junaid remain committed to fostering a balance between heritage preservation and economic growth, envisioning a brighter future for the valley and its people. Their efforts underscore the transformative power of eco-tourism in ecologically sensitive regions.

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Germany Introduces Major Reforms to Attract 400,000 Foreign Workers Annually

Skilled Labor Immigration Law to Address Workforce Shortages Across Healthcare, IT, and More

Germany faces a critical workforce shortage, with an urgent need for 400,000 foreign workers annually, according to the Federal Employment Office. As baby boomers approach retirement, this gap is expected to widen. In response, Chancellor Olaf Scholz promised streamlined reforms to attract international talent, and a new Skilled Labor Immigration Law is set to be voted on in the Bundestag this Friday.

The proposed law introduces three pathways for non-EU workers: recognition of qualifications through an expedited process, consideration of work experience, or eligibility via a point-based "opportunity card" system. The EU Blue Card, which has existed for highly qualified specialists, will also see reduced income requirements, making it more accessible. For IT professionals, experience can now substitute for a university degree. Additionally, the reforms aim to simplify the process for immigrants to switch industries and bring dependents to Germany.

One key highlight is the opportunity card, which grants foreign professionals a year to find employment, offering casual work options during the job search. Furthermore, individuals with asylum applications filed before March 2023 and skilled workers with pending degree recognition will now have pathways to begin employment in Germany. These changes aim to reduce bureaucratic hurdles and open Germany's doors wider to skilled professionals from around the world.

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Pakistan Emerges as Third-Largest Sesame Exporter with Exports Surpassing $1 Billion

Pakistan has achieved the status of the world's third-largest sesame exporter, with annual exports exceeding $1 billion. This milestone, announced during an international sesame investment conference, highlights the crop's remarkable growth, with production increasing by 455% in the past five years to reach 1.119 million tons annually.

The export value of sesame has surged by 366%, hitting $1.073 billion, largely due to the National Oilseeds Enhancement Program (NOEP) and effective collaboration between federal and provincial agriculture departments. The government attributes this success to focused policies and technological advancements in agriculture.

Additionally, Pakistan and Turkey have agreed to bolster agricultural cooperation through joint ventures in mechanization, aquaculture, and irrigation. This partnership aims to enhance trade, share innovative technologies, and strengthen both countries' agriculture and livestock sectors.

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Major Martyred, 13 Terrorists Eliminated in KP Operations by Security Forces

Security Forces Conduct Successful Counter-Terrorism Operations in North Waziristan, Bannu, and South Waziristan

In a series of counter-terrorism operations over two days, security forces in Khyber Pakhtunkhwa neutralized 13 terrorists, but the nation mourns the loss of Major Muhammad Awais, 31, who was martyred during an exchange of fire. The Inter-Services Public Relations (ISPR) confirmed the details in a statement.

Major Awais, a resident of Narowal district, lost his life in an operation in North Waziristan, where five militants were killed, and eight others were injured. In a separate intelligence-based operation in Bannu's Jani Khel area, two terrorists were taken down by security forces. Additionally, a third operation in South Waziristan resulted in the elimination of six militants and injuries to eight others.

The ISPR highlighted that ongoing sanitization efforts aim to clear the region of remaining terrorist threats, reaffirming the military's resolve to eradicate terrorism. It paid tribute to the sacrifices of soldiers like Major Awais, whose bravery strengthens Pakistan's commitment to ensuring regional safety and stability. These operations underscore the relentless efforts of the armed forces to dismantle terrorist networks and restore peace.

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Spotify partners with #JazzCash to localize Premium Subscription Payments in Pakistan

Karachi: Spotify has partnered with JazzCash, one of Pakistan's leading digital financial services providers, to offer a seamless payment solution for Spotify Premium subscriptions. This collaboration will allow JazzCash users from now on to subscribe to Spotify Premium Individual plan without the need for a traditional bank account, making ad-free music, track downloads and exclusive Spotify Premium features like AI DJ or Jam more accessible to millions of people across the country.

Murtaza Ali, President of JazzCash, commented on the partnership, stating, "A large part of Pakistan's population remains underbanked, relying heavily on fintech platforms like JazzCash. Our mission is to provide people with greater access to technology. With JazzCash, millions of Spotify users can now enjoy a premium music experience by simply paying for the subscription directly through their mobile wallets, making a global entertainment platform accessible to everyone."

As part of the new partnership, Spotify and JazzCash offer exciting promotions for new users. The "Always-On" offer provides two months of Spotify Premium for the price of one. Additionally, a limited-time offer till December 31, 2024, will allow new subscribers to enjoy four months of Spotify Premium for the price of one. To subscribe to Spotify Premium, users can follow these easy steps via the JazzCash app:

1. Open the Spotify app, and choose the preferred Spotify Premium plan.

2. Choose JazzCash as the payment method.

3. Confirm the subscription to enjoy uninterrupted music streaming from over 100 million tracks.

The monthly Premium Individual subscription plan is priced at PKR 349, with payments made directly through the Spotify app, providing an affordable and convenient way to upgrade to Premium. The JazzCash partnership underscores Spotify's commitment to enhancing its local offering in Pakistan, enabling more users to enjoy its extensive music library.

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Gwadar: One of the World’s Deepest Sea Ports with Strategic Significance

Gwadar: One of the World's Deepest Sea Ports with Strategic Significance

Gwadar Port, located on the Arabian Sea in Balochistan, is a cornerstone of Pakistan's economy and the third key deep-sea port after Karachi and Port Qasim, holding immense strategic and economic value.

Gwadar Port: A Strategic Trade Hub Under CPEC

Gwadar, a coastal city in Pakistan, houses one of the largest deep-sea ports globally, strategically situated along the Arabian Sea. As a key component of the China-Pakistan Economic Corridor (CPEC), Gwadar is poised to become a pivotal global trade hub, enhancing regional connectivity and economic growth. Its development is expected to transform Pakistan's economy by driving trade, attracting investments, and creating employment opportunities in the region.

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LUMS and Oxford Pakistan Programme Partner to Launch Faculty Exchange Initiative

LUMS is delighted to announce its partnership with the Oxford Pakistan Programme (OPP) to establish the OPP-LUMS Faculty Exchange Initiative. This initiative will bring an Oxford University scholar to LUMS annually, fostering academic exchange and advancing collaborative research.

This was formalised through an MoU on December 24, signed by Dr. Ali Cheema, Vice Chancellor of LUMS, and Dr. Talha Pirzada, Co-founder and Development Lead of OPP. Also present at the ceremony was Ms. Minahil Saqib, Outreach Lead at OPP.

The programme, generously funded by Syed Babar Ali, aims to strengthen ties between the two institutions and create opportunities for mutual growth in research and education. The visiting academic, designated as the 'Syed Babar Ali-OPP Visiting Fellow,' will deliver lectures, engage with students and faculty, and explore potential academic collaborations.

LUMS and Oxford Pakistan Programme Partner to Launch Faculty Exchange Initiative

In its initial phase, the initiative will focus on scholars from Lady Margaret Hall at Oxford University. In subsequent years, the programme will expand to include scholars from other Oxford colleges and departments.

This initiative builds on the longstanding relationship between LUMS and OPP, and highlights a shared commitment to advancing academic exchange and driving research innovation.

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Former Indian Prime Minister Manmohan Singh Passes Away at 92

Former Indian Prime Minister Manmohan Singh Passes Away at 92

Dr. Manmohan Singh, former Prime Minister of India, has passed away at the age of 92. He was admitted to the All India Institute of Medical Sciences (AIIMS) in Delhi following a sudden deterioration in his health.

A respected economist and statesman, Dr. Singh served as India's Prime Minister for two consecutive terms from 2004 to 2014. Prior to this, he held prominent roles including Finance Minister and Finance Secretary, where he played a pivotal role in shaping India's economic reforms.

AIIMS confirmed his passing, stating, "We are deeply saddened to announce the demise of former Prime Minister Dr. Manmohan Singh at 9:51 PM on December 26, 2024." The hospital revealed that Dr. Singh was receiving medical care at home but was rushed to the emergency room after falling unconscious. Despite extensive efforts, he could not be revived.

In recent years, Dr. Singh had retired from active politics due to health concerns. His last public appearance was in January 2024, at the launch of his daughter's book. He concluded his term in the Rajya Sabha in April 2024.

Born on September 26, 1932, in Chakwal district, now in Pakistan, Dr. Singh's family moved to India during the partition. He pursued higher education in economics at Punjab University, Cambridge University, and Oxford University, leaving behind an enduring legacy in Indian politics and governance.

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Syngenta Empowers 15,000 Wheat Farmers in Sindh with free wheat product to Boost Yields

Karachi: Syngenta Pakistan, a leading agriculture innovation and technology company that provides crop protection, seeds, and digital services to millions of Pakistani farmers, has joined hands with the Government of Sindh for a groundbreaking initiative to support wheat farmers in the province with free-of-cost distribution of their leading herbicide product to 15,000 growers. This program promises to enhance wheat cultivation and maximize yields across 45,000 acres of farmland.

The Country General Manager of Syngenta Pakistan – Zeeshan Hasib Baig stated that: " Syngenta Pakistan is strongly committed to support our growers and to promote food security of Pakistan. In this context, we have partnered with the Government of Sindh to empower the wheat growers during the upcoming season for higher productivity and profitability. This wheat product is a state-of-the-art herbicide, designed to deliver exceptional weed control, enabling farmers to achieve optimal yields with a single application. By equipping farmers with cutting-edge solutions, we aim to boost wheat production, reduce weed-related losses, and contribute to a food secure Pakistan."

The Director General of Sindh Government's Department of Agriculture Extension "Munir Ahmed Jumani" said: "Wheat farming has great potential in Sindh, and it is a pleasure to see Syngenta coming up with this gracious offer to distribute Free of Cost Herbicide among the farmers. Our Agriculture Extension Department will extend every possible support to enable the farmers to maximize productivity, while reducing the cost of wheat cultivation to ensure food security." 

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Azerbaijan Airlines Embraer E190 Crashes Near Aktau, 42 Killed, 25 Survivors"

Azerbaijan Airlines Embraer E190 Crashes Near Aktau, 42 Killed, 25 Survivors"

A tragic crash occurred when an Azerbaijan Airlines Embraer E190 aircraft, en route to Grozny, crashed near Aktau, Kazakhstan, with 67 people on board. At least 42 people lost their lives, while 25 survived the crash. The flight was diverted due to severe fog and crashed 3 km from Aktau airport during an emergency landing attempt.

The passengers on board included 37 Azerbaijanis, 16 Russians, 6 Kazakhs, and 3 Kyrgyz citizens. Unfortunately, the flight crew, including both pilots, did not survive the crash. The incident highlights the dangers posed by adverse weather conditions, especially during emergency landings.

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‘Collectibles’ by Sonraj hosts star-studded event to celebrate OMEGA’s legacy of precision and luxury - PR

'Collectibles' by Sonraj hosts star-studded event to celebrate OMEGA's legacy of precision and luxury

Karachi: Sonraj hosted a star-studded event to celebrate legacy of OMEGA, 'Tales of Precision' which is exemplified by the marriage of iconic watches with masterful craftsmanship, at Omega boutique in Dolmen Mall Clifton, Karachi.

The exclusive gathering showcased OMEGA's heritage and commitment to precision through an intimate display of its most celebrated watches. The event attracted a number of distinguished guests including a host of athletes and celebrities. Adding a touch of sporting glory, cricket legends Javed Miandad, Moin Khan, Zaheer Abbas, and Saleem Yousuf graced the occasion, alongside hockey icons Islahuddin Siddiqui, Hasan Sardar, and Samiullah Khan, underlining OMEGA's enduring connection with sporting excellence.

The event was further brightened by luminaries from Pakistan's television and film industry, such as Behroz Sabzwari, Nauman Ijaz, Bushra Ansari, Rubina Ashraf, Shabbir Jan, Nadeem Baig and Javed Sheikh. Karachi's influential socialites also added to the evening's vibrancy, cementing it as a highlight on the city's social calendar.

Guests were treated to an up-close experience with OMEGA's most exquisite timepieces, with particular fascination drawn to the latest Seamaster and Moon-watch models.

At the event, Rameez Sattar, CEO of Sonraj, expressed, "As one of the foremost leaders in Pakistan's watch industry, we are both proud and honored to host OMEGA's 'Tales of Precision.' This gathering brings together key supporters of the brand and watch aficionados to honor OMEGA's distinguished legacy. Additionally, it offers an ideal opportunity to present OMEGA's latest models to our esteemed guests while enhancing our shared enthusiasm for exquisite craftsmanship in horology."

Renowned model and presenter Mushk Kaleem hosted the event, ensuring seamless engagement between guests, media, and watch enthusiasts. Fans and shoppers gathered outside the boutique, capturing the moment and immersing themselves in the celebratory atmosphere.

With extensive media coverage and exciting public response, OMEGA's 'Tales of Precision' event was a resounding success in highlighting the brand's luxury, innovation, and timeless appeal.

For more information visit https://gharyal.com 

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Meezan Bank and Arif Habib Limited Launch Instant Top-up Service for Investors

Karachi: Meezan Bank, Pakistan's leading Islamic bank, and Arif Habib Limited, a leader in investment banking, have recently partnered to enhance the investor experience in Pakistan. The collaboration is marked by a Memorandum of Understanding (MoU) and the launch of an innovative Instant Top-up Service for investors. Mr. Shahid Ali Habib, CEO of Arif Habib Limited, and Syed Amir Ali, Deputy Chief Executive Officer of Meezan Bank signed the agreement, with senior management from both organizations in attendance.

The new service allows Meezan Bank customers to instantly top up their Arif Habib Limited investment accounts via the Bank's Alternate Distribution Channels, including Meezan Mobile App, Internet Banking, and ATMs. Previously, investors had to manually transfer funds and provide proof of deposit. The Instant Top-up Service automates this process, saving time and reducing complexity.

By eliminating manual deposits and proof requirements, the service offers a faster, more efficient way for investors to manage their funds.

Syed Amir Ali, Deputy Chief Executive Officer of Meezan Bank, commented:

"The Instant Top-up Service is part of Meezan Bank's strategy to digitalize and streamline financial transactions, strengthening its position as a leader in Shariah-compliant banking. Through our partnership with Arif Habib, we are helping drive the evolution of digital banking in Pakistan, providing a faster, more efficient way to top up investment accounts, and improving the overall experience for investors."

Mr. Shahid Ali Habib, Chief Executive Officer of Arif Habib Limited, said:

"We are pleased to announce our strategic partnership with Meezan Bank to enable swift and secure digital payments for our clients. This collaboration reflects our commitment to delivering seamless and efficient financial solutions, ensuring our customers can conduct transactions with greater ease. At AHL, we continuously strive to integrate cutting-edge technologies that streamline our services and enrich customer experience. This partnership marks a significant step in our journey to drive the digital transformation of Pakistan's financial landscape."

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PBA, Ipsos, and Reenergia Sign Agreement for the Development of the SME Environment & Performance Index (SEPI)

Karachi: The Pakistan Banks' Association (PBA), in collaboration with Ipsos and Reenergia, officially signed an agreement today to develop the SME Environment & Performance Index (SEPI). The index will provide valuable insights into the performance and business environment of Small and Medium Enterprises (SMEs) in Pakistan. This collaboration aims to foster greater financial inclusion, enhance the sustainability of SMEs, and support informed decision-making by policymakers and financial institutions.

The signing ceremony, held at the Islamic Chamber of Commerce & Development Building in Karachi, marks a pivotal moment for SME development in Pakistan as the country continues to prioritize the growth and financial inclusion of this vital sector.

Commenting on the occasion, Muneer Kamal, CEO & Secretary General – PBA said, "This partnership is a significant step forward in empowering Pakistan's SME sector. The development of the SME Environment & Performance Index will provide us with crucial data to better understand the needs of SMEs, facilitate access to finance, and strengthen the broader business ecosystem. PBA is committed to supporting sustainable SME growth and ensuring that financial products and services are tailored to their evolving needs."

Abdul Sattar Babar, CEO and Managing Director of Ipsos in Pakistan, shared his thoughts on the project's impact, stating, "At Ipsos, we are excited to be part of this transformative initiative. Through the SEPI, we will provide a data-driven approach to understanding SME performance and the business environment in Pakistan. Our expertise in research and analytics will ensure that the index is both robust and actionable, delivering valuable insights to help stakeholders make informed decisions."

Highlighting the importance of the collaboration, Amer Zafar Durrani, President - Reenergia said, "Our commitment to sustainable development aligns perfectly with the goals of this initiative, which will not only measure the performance of SMEs but also provide the data needed to drive policy change, foster economic growth, and encourage financial inclusion for all sectors, including women entrepreneurs."

Syed Irfan Ali, Executive Director at the State Bank of Pakistan (SBP), reinforced the central bank's role in supporting SMEs. He said,"The SME sector plays a critical role in Pakistan's economy. The State Bank of Pakistan is fully committed to facilitating the growth of SMEs through financial inclusion initiatives and policy support. This index will be a valuable tool in furthering our efforts in understanding the challenges faced by SMEs and to create targeted solutions to ensure their success and sustainability."

The development of the SME Environment & Performance Index is a crucial step toward creating a more inclusive and supportive financial ecosystem for Pakistan's SMEs. The index will provide data on key performance indicators, sectoral trends, and insights into the challenges SMEs face in the marketplace, helping financial institutions, policymakers, and investors make more informed decisions.

The event was attended by key stakeholders from the financial and SME sectors, who gathered to celebrate this milestone in Pakistan's SME development journey. The signing ceremony was followed by a networking session where participants discussed the next steps in the project's implementation.

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​PTCL partners with IBM & GBM Pakistan to modernize its IT infrastructure using IBM technology

Islamabad: Pakistan Telecommunication Company Limited (PTCL), the country's leading ICT services provider, has partnered with GBM Pakistan and IBM to modernize IT infrastructure. This strategic partnership strives to boost PTCL's operational efficiency while establishing a foundation for cutting-edge innovations and a comprehensive upgrade of Enterprise Systems.

The initiative involves deployment of IBM Power10 servers across PTCL's production, High Availability (HA) and Disaster Recovery (DR) environments. These state-of-the-art servers, equipped with mega processing power and robust security features, are set to enhance PTCL's performance, enabling the organization to adeptly manage escalating data demands. Additionally, PTCL is integrating IBM Spectrum Scale to optimize data management processes and elevate scalability, ensuring a future-ready infrastructure that can support its growth and innovation objectives.

"We are proud to partner with IBM & GBM Paksitan" shared Jafar Khalid, Group Chief Technology and Information Officer, PTCL & Ufone 4G. "This upgrade is vital in a rapidly transforming telecommunications landscape. By adopting advanced technologies like IBM Power Systems and IBM Spectrum Scale, we are committed to enhancing our capabilities by future-proofing our operations. Our commitment to this transformation reinforces our dedication to delivering exceptional service and value to our customers while leading the industry into the future."

Asif Ahmad, Country Manager & Technology Leader, Pakistan at IBM said: "We're committed to helping organizations like PTCL harness the power of advanced technology to drive growth. IBM will help PTCL by improving performance, efficiency, and scalability, while reducing operating costs through fewer machines. The new systems will also enhance security and reliability, supporting business-critical applications."

 
As a long-standing partner for over 18 years, IBM has been instrumental in supporting PTCL's digital transformation efforts, utilizing advanced solutions to enhance operational efficiency. This deployment will not only optimize PTCL's current applications and databases, but also provide the necessary capacity to scale for future requirements. This strategic partnership demonstrates IBM's commitment to empowering PTCL to navigate the evolving telecommunications landscape, reinforcing a shared vision of innovation and excellence.

Saqib Ahmad Khan, Country General Manager, GBM Pakistan, said: "We are excited to support PTCL on its digital transformation journey. By harnessing IBM's Power solutions, we are committed to providing robust solutions that not only enhance PTCL's operational capabilities but also drive innovation and customer satisfaction in a competitive market.

GBM Pakistan offers a comprehensive suite of services, including system implementation, storage migration and training. This infrastructure upgrade is a crucial component of PTCL's broader strategy to enhance performance, security and scalability.

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Ufone 4G Announces a Partnership with Jubilee Insurance to Launch General Insurance Service for its Customers

Ufone 4G Announces a Partnership with Jubilee Insurance to Launch General Insurance Service for its Customers

Islamabad: Ufone 4G, a leading Pakistani telecommunications service provider, and Jubilee Insurance, a renowned insurance company, are proud to announce their partnership to launch the JGI Insurance Products for Ufone 4G Customers. The signing ceremony took place PTCL Group HQ in Islamabad.

Through this partnership, The JGI will offer Ufone 4G customers with two comprehensive insurance plans. 'Personal Accident Insurance', which provides coverage for accidental death and permanent disabilities, with lumpsum, benefit plans ranging up to PKR 2,000,000. Similarly, the 'Bill Protector Insurance' covers bills in cases of accidental death or permanent total disability. Coverage includes utility bills, housing fees, mobile phone bills, and petrol/diesel expenses, with payouts reaching from PKR 20,000 per month for up to 3 months to PKR 70,000 per month, depending on the duration of coverage, which extends up to 12 months.

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Ufone 4G customers can visit the subscription portal at https://webapps.jubileegeneral.com.pk/JgiUfone/ ,select their preferred insurance product and plan, enter their Ufone number and personal details, and confirm their subscription. Upon successful processing, a confirmation SMS will be sent, and coverage will begin as per the chosen plan. They may seek further assistance at ufoneassist@jubileegeneral.com.pk

Speaking at the signing, Syed Atif Raza, Group Chief Commercial Officer at PTCL & Ufone 4G, said, "We are thrilled to partner with Jubilee Insurance to bring the JGI Insurance products to our customers. The collaboration underscores our commitment to providing innovative and valuable services that enhance our users' life standards. It also highlights our pledge to go beyond connectivity and digital enablement to facilitate our users with meaningful solutions."

Azfar Arshad, Chief Operating Officer at Jubilee Insurance also added "Jubilee General Insurance and Ufone 4G are joining forces to empower millions of customers with financial security. By leveraging digital technology, we are making insurance more accessible and affordable than ever before. Our innovative insurance products, designed with the unique needs of Ufone customers in mind, offer comprehensive protection and peace of mind. With the added convenience of premium deduction directly from mobile phone balance credit, Ufone customers can enjoy seamless and hassle-free insurance coverage."

The Products are available on multiple platforms, including Desktop, Tablet, Android, iOS for both Prepaid, and Postpaid customers. Pricing is inclusive of taxes, with Bill Protector plans starting at Rs 1/day and Personal Accident plans starting at Rs 2/day only. The initiative affirms Ufone 4G's commitment to delivering reliable and secure services that go beyond connectivity to ensure its customers enjoy complete financial security when it matters most. 

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Zindigi Brings Digital Innovation to E-Commerce with Next-Gen Cash on Delivery Payments

Islamabad: Zindigi, in collaboration with PostEx, is solving real-world challenge faced by logistic companies by digitizing cash-on-delivery payments in Pakistan. Powered by RAAST, the Dynamic QR feature empowers riders to swiftly generate the QR from their PostEx application and can collect payments securely and seamlessly using multiple banking applications, revolutionizing the logistics sector.      

With cash-on-delivery (COD) accounting for 90% of e-commerce transactions in Pakistan, the reliance on cash has long posed inefficiencies for customers, merchants, and delivery riders. Using cash comes with inherent risks, including the possibility of loss or theft in unpredictable situations.  

This innovative payment method ensures end-to-end cashless transactions, bringing unparalleled convenience to e-commerce shoppers while reducing the operational burden on merchants and logistics providers. This initiative is being launched as a pilot project across six major cities, with the goal of fostering trust in digital payments, reducing dependence on cash, and paving the way for a cashless economy.
The partnership introduces two groundbreaking projects that are set to redefine the logistics and e-commerce experience in Pakistan. The Wallet Integration initiative enables the seamless incorporation of digital wallets, allowing for fast and secure transactions, while the Dynamic QR (Digitized COD) project focuses on transforming COD payments.  

Atif Ishaque, Chief business officer Zindigi added: "This partnership with PostEx reflects our vision of leveraging technology to enhance everyday financial interactions. By empowering customers with convenient, secure, and cashless payment options, we are not only simplifying transactions but also contributing to the broader goal of financial inclusion and digital transformation in Pakistan."

 
Jawad Mirza, CEO of Logistics at PostEx, remarked: "Incorporating QR payments into the last-mile delivery process is a game-changer for the logistics industry. Partnering with Zindigi ensures this technology becomes accessible to all our customers. Using QR payments simplifies cash collection for riders, accelerates settlement for merchants, and provides customers with a seamless payment option at their doorstep. By digitizing cash-on-delivery, we are driving the logistics sector toward a more tech-enabled ecosystem."

 
This collaboration reaffirms Zindigi and PostEx's shared commitment to creating a tech-driven and financially inclusive ecosystem that benefits businesses and consumers alike. 

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Mashreq Announces Appointment of Jyothi Bathula as Managing Director of Mashreq Global Network

Mashreq Announces Appointment of Jyothi Bathula as Managing Director of Mashreq Global Network

Bengaluru: Mashreq, one of the leading financial institutions in the MENA region, is delighted to announce the appointment of Jyothi Bathula as the Global Head of Mashreq Global Network (MGN) & Managing Director of MGN India. In her new role, Jyothi will oversee the operations of Mashreq Global Network (Mashreq's Distributed Workforce platform), and its operational set-ups in India, Pakistan and Egypt, ensuring it continues to deliver dynamic, high-quality talent and services to support Mashreq's strategic, digital, and operational goals.

With a professional career spanning over 20 years, Jyothi brings extensive experience in banking and technology services. Prior to joining Mashreq, she served as the Chief Operating Officer for UBS India Service Co., in addition to playing the role of COO for India Operations and Technology division, where she managed operations and integration of Credit Suisse into UBS. Previously, Jyothi has held leadership roles in Singapore and India at Credit Suisse, where she managed global programs and enhanced operational efficiencies.

Commenting on the appointment, Mark Edwards, Group Head of Operations, Mashreq, said: "We are delighted to welcome Jyothi as Global Head of Mashreq Global Network (MGN) & Managing Director MGN India. Her extensive experience in banking, technology services, and leadership equips her to drive MGN's continued evolution as a strategic enabler of Mashreq's global operations. With her expertise and proven track record, we are confident that MGN will continue to enable us with world-class talent and services, helping the bank deliver innovative and sustainable solutions to its customers globally."

Speaking about her new role, Jyothi Bathula, Global Head of Mashreq Global Network & Managing Director MGN India, said, "I am deeply honored to join Mashreq, an institution with a remarkable legacy in banking and financial services. Mashreq's commitment to driving innovation, operational excellence, and digital transformation is truly inspiring and resonates with my professional journey. I look forward to working closely with the talented teams at MGN and Mashreq to enhance our distributed workforce platform further, ensuring it remains a strategic enabler of the bank's global vision and growth."

Jyothi also brings with her an entrepreneurial spirit reflecting in her tenure as the owner and operator of two restaurants in Mumbai. She holds a degree in Electronics Engineering from JNTU Hyderabad and an MBA from NUS Business School.

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​Zong 4G Partners with DevFest’24 Islamabad to Empower Responsible AI and Drive Tech Innovation

Zong 4G Partners with DevFest'24 Islamabad to Empower Responsible AI and Drive Tech Innovation

Islamabad: Zong 4G, Pakistan's leading digital services provider, proudly partnered with Google Developer Groups (GDG) Islamabad as the official Tech Partner for DevFest'24 Islamabad. This flagship developer conference, hosted at the prestigious Pearl Continental Hotel Rawalpindi, brought together over 650 developers, tech enthusiasts, and industry leaders to explore the theme of "#ResponsibleAI".

As part of the event, Andleeb Aslam, Zong's Head of Communications & Sustainability, represented the company on the Diversity, Equity, and Inclusion (DEI) Panel, sharing insights on fostering inclusivity and ethical leadership within the tech sector. In addition, an AI Specialist from Zong delivered a powerful session on the Role of AI in Telecom, highlighting how artificial intelligence is transforming the telco industry, enabling better customer experiences, and driving operational efficiencies

"We are proud to support DevFest'24 and contribute to Pakistan's growing tech ecosystem," said Andleeb Aslam. "At Zong 4G, we are committed to leveraging AI responsibly while promoting sustainability, inclusivity, and innovation. Events like DevFest align perfectly with our vision to empower developers and the tech community to shape a better future."

Zong 4G extends heartfelt appreciation to the GDG Islamabad team for organizing such a transformative event and creating a platform that brings together professionals, entrepreneurs, and students. Their efforts in facilitating critical conversations around responsible AI and technology innovation have fostered a collaborative environment where ideas flourish and the next generation of tech leaders can thrive.
Zong 4G's reinforced its leadership role in driving technological transformation and fostering a vibrant developer community in Pakistan.

Through partnerships like DevFest'24, Zong 4G is dedicated to advancing the tech industry in Pakistan, empowering the next generation of developers, and contributing to a sustainable digital future.

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realme C75, Industry's Best Waterproof Smartphone with the IP69 Rating

The Era of Washing your Phone Comes with the realme C75, Industry's Best Waterproof Smartphone with the IP69 Rating

realme is ready to make waves in Pakistan with its latest innovation, the realme C75, a game-changer that redefines durability and functionality. Launching soon, this groundbreaking smartphone boasts Pakistan's first IP69 certification, making it completely waterproof and dust-resistant. Whether it's splashes, rain, or complete submersion, the C75 proves itself as a trusted companion in the most challenging environments. Fans across Pakistan are buzzing with excitement to get their hands on this remarkable device.

Unmatched Durability: IP69 Rating

The realme C75 is designed for resilience, featuring an IP69 certification—the highest standard for water and dust resistance. This flagship-grade feature, rare even in premium smartphones, ensures the C75 is fully dust-proof and capable of withstanding high-pressure, high-temperature water jets. Its advanced engineering makes it not only waterproof but also resistant to long-term immersion and extreme weather conditions.

The device's durability has been tested rigorously, with challenges like underwater unboxing, submersion in fish tanks, and even spills from local drinks proving it can handle real-life scenarios effortlessly. Say goodbye to worries about accidental water exposure—this phone can be washed with soap and emerge spotless!

IP69 Rating vs 1P65 Rating

The IP69 certification is miles ahead of the IP65 certification which almost all the other smartphones in Pakistan have. The IP69 certification offers a higher level of protection compared to IP65, particularly against water. 

While both ratings ensure dust-tight protection with no ingress of dust and complete contact prevention, the difference lies in water resistance. IP65 protects against low-pressure water jets from any direction, ensuring no harmful effects. 

In contrast, IP69 provides superior protection against high-pressure, high-temperature water jets and close-range spray downs, making it ideal for harsher environments where more intense cleaning or exposure conditions are common. This enhanced water resistance makes smartphones like the realme C75 significantly more robust and reliable than smartphones with the IP65 certification. 

A Huge Hit Globally

The realme C75 has already taken other markets by storm, earning rave reviews for its robust performance and innovative features. Fans worldwide have praised its durability, stylish design, and dependable battery life, making it one of the most sought-after devices in its category. As excitement builds for its Pakistan debut, local enthusiasts are eager to embrace a phone that truly meets their lifestyle needs.

Beyond Waterproofing: A Powerhouse of Features

While its IP69 rating steals the spotlight, the realme C75 packs a range of impressive features, including s 6000mAh battery, which powers through the day, offering extended usage time and reverse charging capabilities. It also includes a 40W charging speed that quickly charges that phone 50% within 38%, making it the fastest charger in its class. The device is also equipped with the Helio G92 Max Chipset, which has been designed for a seamless gaming and multitasking experience with up to 24GB dynamic RAM.

Inspired Design

The realme C75 blends innovation with aesthetics, featuring a radiant geometric texture and two stunning color options—Lightning Gold and Storm Black. Its design is inspired by nature's resilience, capturing the power of lightning and the steadfastness of storms.

Anticipation in Pakistan

As realme prepares to introduce the C75 to Pakistan, fans are eagerly awaiting the chance to own a phone that promises unmatched durability, cutting-edge features, and a sleek design. With its affordable price and flagship-grade performance, the C75 is poised to set a new benchmark in the local market.

Stay tuned for the official launch, and get ready to experience Pakistan's first IP69 waterproof smartphone, where innovation meets reliability.

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Cadbury Dairy Milk Champions Inclusivity in Cricket with Groundbreaking Campaigns

Cadbury Dairy Milk Champions Inclusivity in Cricket with Groundbreaking Campaigns to Empower Women Cricketers in Pakistan

Women's Cricket in Pakistan Gets a Chocolate Boost

Karachi: Cadbury Dairy Milk (CDM) announces its ongoing commitment to inclusivity and empowerment within the female cricketing community of Pakistan.

Get in the Game, launched two years ago during the PSL and the World Cup, opened doors for over 8,000 aspiring women cricketers across Pakistan. The campaign helped create role models for emerging female cricketers, they dedicated their 90gm packs to the Pakistan Women's team and gave an opportunity to young players to be trained alongside Pakistan's National Women's Cricket team, covering all tuition fees for six months and equipment for training. These scholarships continue to support young female cricketers, empowering the next generation to excel in the sport, with ongoing collaboration with the Pakistan Cricket Board and Khelo Kricket. This year CDM launched its latest campaign, Back Her Dream.

  
Through this initiative, Cadbury aims to make cricket an inspiring and accessible sport for all women, the aim is to empower the next generation of potential female cricket stars. "Cadbury's purpose is anchored in generosity, an essential act of goodness that has a meaning greater than its value, and our investment in Cricket is thus the brand's way of walking the talk," said, Syed Gohar Naqvi, Marketing Lead – Pakistan, Mondelez International. "With our Back Her Dream campaign, we are empowering young girls to not just dream, but to envision themselves as future cricket stars."

This year, Cadbury's Back Her Dream campaign takes women empowerment a step further by involving families to feature their daughters, sisters, and granddaughters on customized Cadbury packs using AI technology.

 
Customers can scan a QR code on the Cadbury Dairy Milk 90g pack, choose a cricket avatar for their nominee, and upload a picture, which will be AI-transformed to feature on a Cadbury pack, and a downloadable customized poster showcasing them as a cricketer of the future. A customized Cadbury pack and poster is not only inspiring but also highlights the invaluable support of families and communities.
The Back Her Dream campaign promises to reach young women across Pakistan and help break down any   barriers that may have kept women out of the cricket field.
About Mondelez Pakistan Limited:
 
Mondelēz Pakistan Limited is a wholly owned subsidiary of Mondelēz International, Inc. which is a world leader in chocolates, biscuits, gum, candy, and powdered beverages. Mondelēz Pakistan Limited's portfolio includes flagship brands such as Cadbury Dairy Milk and Tang which enjoy a market leadership position in their respective categories.

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53 Years Since the Fall of Dhaka: A Wound That Still Bleeds

Fifty-three years have passed since the tragic separation of East Pakistan on December 16, 1971. This event remains a deep and enduring wound in the collective consciousness of Pakistan. The grief and anguish over the loss of a significant portion of the nation continue to resonate, and the specter of external threats and internal divisions persists.

The fall of Dhaka was a devastating blow, orchestrated by Indian aggression and fueled by internal strife. The jubilant declaration of Indian Prime Minister Indira Gandhi, that she had "sunk the two-nation theory" in the Bay of Bengal, now appears ironic. The resurgence of Islamic identity and the recent political upheaval in Bangladesh, culminating in the ouster of the pro-India government, serve as a poignant reminder of the enduring relevance of the two-nation theory.

While the two-nation theory holds undeniable significance, it is equally crucial for nations to acknowledge their past mistakes and learn from them. As former Foreign Secretary Johar Saleem aptly observed, the fortunes of nations ebb and flow, and victories and defeats are not permanent.

The tragic coincidence of the Army Public School Peshawar massacre on the same date, December 16, 43 years later, added another layer of profound sorrow and pain to the nation. This act of terror aimed to inflict maximum emotional damage and further exacerbate the collective trauma.

The memory of the fall of Dhaka serves as a stark reminder of the importance of national unity, vigilance against external threats, and the continuous pursuit of peace and stability.

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​Iranian Singer Parastoo Ahmadi Arrested for Performing Without Hijab in Viral YouTube Concert

Iranian Singer Parastoo Ahmadi Arrested for Performing Without Hijab in Viral YouTube Concert

Iranian authorities have detained 27-year-old singer Parastoo Ahmadi following her virtual concert on YouTube, where she performed without wearing a hijab. Her lawyer, Milad Panahipour, confirmed the arrest, which occurred in Sari City on Saturday.

Ahmadi's performance, featuring her in a black strappy bodycon dress alongside four male musicians, garnered significant attention, amassing over 1.4 million views. Introducing herself in the video, she described her act as "a girl singing for the people I love," emphasizing her artistic freedom. "Singing for the land I cherish is a right I couldn't ignore," she wrote in the video description.

Authorities filed a legal case against Ahmadi a day before her arrest but have yet to disclose specific charges or her detention location. Two musicians from her band, Soheil Faghih Nasiri and Ehsan Beiraghdar, were also taken into custody in Tehran the same day.

Since the 1979 Islamic Revolution, Iran has enforced strict rules banning women from performing solo before mixed-gender audiences or appearing in public without a hijab. Violating these laws can lead to harsh penalties due to the legal and symbolic importance of the hijab in Iranian society.

Ahmadi's arrest occurs amid a renewed crackdown on hijab enforcement, following protests triggered by the 2022 death of Mahsa Amini, detained for an alleged hijab violation. Despite ongoing public resistance, Iranian authorities seem intent on reasserting control over dress code regulations.

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Spotify Pakistan Brings Wrapped 2024 to Life in Karachi with Star-Studded Celebration

Spotify Pakistan Brings Wrapped 2024 to Life in Karachi with Star-Studded Celebration

Karachi: Spotify brought the magic of music to life at its much-anticipated year-end celebration, Wrapped 2024 event in Karachi. The vibrant evening showcased the year's top artists, songs, and listeners, and was attended by a diverse audience of music lovers, influencers, and local artists.

Hosted by Zehra Merchant, the event began with DJ SIDD's performance, who kept the night alive with his dynamic beats. Annural Khalid, Spotify's top woman artist of 2024 Wrapped, followed with a soulful performance, and the night reached its peak with Hasan Raheem, whose signature energy had the crowd on their feet.

Speaking at the occasion, Talha Hashim, Spotify's Marketing Manager for UAE, Pakistan, Sri Lanka & Bangladesh, said, "Wrapped is more than just music statistics and End of Year playlists; it's a reflection of our journeys, our moods, and the moments that defined our year. At Spotify Pakistan, we're thrilled to see how music continues to be discovered, connecting fans with artists and telling our unique stories."

The event was attended by some prominent artists and influencers including, Umair, the second most streamed local artist this year, Bilal Ali of Kashmir band, Maria Unera, Aashir Wajahat, Nayel Wajahat, Adnan Zafar (aka Ken), Osamah Nasir, Daniya Kanwal, Reham Rafiq and Bilal Hassan (MystaPaki), to name a few. 

With Spotify Wrapped 2024 celebrating exceptional Pakistani talent and the listeners who support them, the night reaffirmed Spotify's commitment to fostering a thriving music culture in Pakistan. Eligible users can explore their personalized 2024 Wrapped experience exclusively on Spotify.

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