Anara Behram Durrani Wins Gold at Stemco Science Global Competition

Pakistani Student Anara Behram Durrani Wins Gold at Stemco Science Global Competition

Pakistani student Anara Behram Durrani has secured a gold medal at the Stemco Science Global Competition held in Singapore, bringing pride to the nation.

Out of 26,000 participants from across Pakistan, only 15 students made it to the finals, where Anara stood out among 177 young scientists from around the world.

The competition took place at the National University of Singapore from February 12 to 17, 2025.

This remarkable achievement showcases Pakistan's growing presence in global science and innovation, reflecting the country's potential in STEM education.

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Philip Morris (Pakistan) Limited builds local factory for ZYN Oral Nicotine Pouches

Philip Morris (Pakistan) Limited (PMPKL), one of the leading cigarette manufacturers in Pakistan, has taken a major step towards facilitating access to better combustion-free alternatives to adult smokers by localizing the manufacturing of ZYN Oral Nicotine Pouches at its Sahiwal facility. The localization process is in two steps beginning with the packaging of imported raw materials into finished goods which has already begun. The process will be expanded into end-to-end manufacturing of the nicotine pouches locally in the second phase.

  
The localization of ZYN in Pakistan follows the U.S. Food and Drug Administration (FDA) authorization of the marketing of ZYN nicotine pouches in the US, validating their potential as a less harmful alternative for adults who smoke and/or use other tobacco products. This regulatory milestone marks a significant step forward in tobacco harm reduction, achieved after a thorough scientific evaluation that demonstrated the product's potential as a better alternative to smoking. Addressing the significance of this authorization, Ricketts, Nikolaus President Global Commercial Oral Products noted: "This authorization from the U.S FDA is a strong validation of our commitment to tobacco harm reduction. This regulatory development sets an important precedent that could influence global policies to drive a notable reduction in smoking rates, contributing positively towards public health."

Recognizing the importance of better alternatives to cigarettes in Pakistan, Ali Takesh, Managing Director, Pakistan & Afghanistan, PMPKL, said: "Providing less harmful alternatives to adults that would otherwise continue to smoke is at the core of our ambition at PMPKL in line with Philip Morris International's global vision to be a predominantly smoke-free company by 2030. Localizing ZYN production shows our dedication to offering combustion-free alternatives to adults who would otherwise continue to use traditional tobacco products. This switch will take time, but we are making significant efforts to accelerate the shift."

This initiative also brings economic advantages by reducing reliance on imports and fostering industrial growth in the country. Hussain Ali, Director Manufacturing, PMPKL Sahiwal, highlighted this aspect, stating: "Localized production of ZYN at our Sahiwal facility marks a crucial milestone for PMPKL. This not only supports our economy by reducing import dependency but also ensures accessibility to better alternatives for adult smokers, which can help them transition away from smoking."

Through this initiative, PMPKL continues to drive progress in tobacco harm reduction while contributing to economic development by investing in innovation and local production.

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Popular Filmmaker Nasir Adeeb Shares Advice to Daughter Zoya Nasir Before Entering the Industry

Nasir Adeeb Reflects on His Daughter's Acting Skills and Career Choices

Popular Pakistani filmmaker Nasir Adeeb recently shared that he gave his daughter, Zoya Nasir, one piece of advice before she entered the entertainment industry. Nasir Adeeb, known for delivering numerous hit films in the Lollywood industry, has been making headlines with his podcast appearances where he reveals facts about the Pakistani film industry and actors.

In a recent YouTube show appearance, Nasir Adeeb discussed his daughter's acting skills and career in showbiz. He stated that if Zoya's career remains stagnant over the years, it indicates a lack of quality work. Nasir emphasized that he has never recommended his daughter for any roles.

Nasir Adeeb's Stance on Support and Recommendations

Nasir Adeeb mentioned that he advised his daughter not to expect any support from him as he would not request work for her. He also never considered writing a film for her, as he generally writes Punjabi-style films.

Zoya Nasir's Potential in TV Dramas

Nasir Adeeb acknowledged that Zoya Nasir might not be suitable for films but is an excellent choice for TV dramas, having performed well in several series. He highlighted that if she has talent and is capable of good work, she will achieve a prominent position in the industry on her own, as talent cannot be stopped.

Family Dynamics and Industry Challenges

Regarding his daughter's entry into showbiz, Nasir Adeeb revealed that while he was never against it, her brother disapproved and tried to prevent her from joining the industry. Nasir emphasized that the film industry itself is not flawed, but some individuals within it can be problematic. Therefore, he made only one request to his daughter before she entered the industry.

Nasir Adeeb's request to his daughter was simple: not to engage in any actions that would bring shame to her father in the showbiz industry.

Nasir Adeeb, Zoya Nasir, Pakistani film industry, Lollywood, acting career, TV dramas, family dynamics, industry challenges, talent, recommendations, Show Biz news, Show Biz, Biz Pakistan, Pakistani Dramay

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realme to Showcase a Camera Phone with an Ultra-large Sensor at MWC 2025

realme will showcase a camera phone with an ultra-large sensor at MWC 2025. This device's imaging outperforms other smartphones.

Lahore: realme, the world's fastest-growing smartphone brand, announced it would showcase a groundbreaking camera phone at the MWC 2025 in Barcelona. This highly anticipated device will feature an ultra-large sensor and optical telephoto lens engineered to redefine smartphone photography.

 

This ultra-tier device leverages a sensor larger than those in flagship models and DSLR-inspired hardware that outperforms other smartphones. Our testing indicates unprecedented advancements in portrait photography and low-light performance, setting a new standard for smartphone photography.

realme will launch the world's first cold-sensitive color-changing phone — the realme 14 Pro Series at MWC 2025 on March 3rd.

Alongside the ultra camera phone, realme will officially introduce the realme 14 Pro series, our mid-range camera flagship with a unique design. The series is the world's first cold-sensitive color-changing smartphone product line. With a 6000mAh large battery and MagicGlow Triple Flash, users can effortlessly get an impressive battery life and capture stunning nighttime portraits with the 14 Pro series.

realme's debut at MWC 2025 marks a significant step in the brand's global journey. This event will showcase our commitment to innovation and ambition to compete at the highest levels of the smartphone industry. 

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Aga Khan University Pays Tribute to Late Founder as 473 Graduates Receive Degrees

With Princess Zahra Aga Khan in attendance, 473 women and men graduated from the Aga Khan University (AKU) in Pakistan on Wednesday, as the University paid tribute to its late Founder and first Chancellor, His Highness Prince Karim Aga Khan IV. AKU also welcomed His Highness Prince Rahim Aga Khan V as its new Chancellor, and Princess Zahra as its Pro-Chancellor. 

Over 70% of AKU Graduates This Year Are Women, Strengthening Healthcare and Education Sectors

Students earned bachelor’s, master’s and doctoral degrees in 16 different fields in nursing, medicine and education. More than 70 percent of the graduates are women. To date, AKU has awarded nearly 16,000 degrees, diplomas and postgraduate certificates in Pakistan.

AKU President Highlights Prince Karim Aga Khan’s Vision of Opportunity for a Better Future

“Our founding Chancellor once said that the cornerstone of his vision was opportunity – the opportunity to build a better life for oneself and one’s family,” President Sulaiman Shahabuddin said. “In Pakistan, His Highness created opportunities for millions of people through AKU and the AKDN. Looking out at the Class of 2024 today, I see women and men who are, without question, ready to play their part in creating a world that is rich in opportunity.”

Princess Zahra Appointed Pro-Chancellor of AKU by Prince Rahim Aga Khan

The longest-serving member of AKU’s Board of Trustees, Princess Zahra was appointed by His Highness Prince Rahim Aga Khan V to serve as the University’s Pro-Chancellor and act on his behalf. Her appointment was announced by Chair of the Board of Trustees Zakir Mahmood. 

Princess Zahra Pledges to Strengthen AKU’s Mission in Honour of Her Father’s Legacy

“Princess Zahra’s appointment shows the strong commitment of His Highness to build on and advance the legacy of our founding Chancellor and his conviction in the mission and vision of the University,” Chair Mahmood said. He cited Princess Zahra’s deep understanding of AKU’s plans, programmes and founding vision, and her close involvement in its growth and evolution over two decades. 

Valedictorian Urges AKU Graduates to Champion Pluralism and Positive Change

“It brings me much happiness that my brother, His Highness Prince Rahim Aga Khan, in accordance with my father’s wishes and the founding charter of AKU, has become Chancellor,” Princess Zahra said. “I am deeply honoured that His Highness has appointed me Pro-Chancellor of AKU, so that, together—in our respective roles—we may continue to sustain and strengthen this remarkable institution, remaining true to our father’s vision for the University.” 

“His Highness the Aga Khan’s vision of pluralism as vital to our existence reminds us of the diverse community we have built here and the inclusive world we aim to shape,” Valedictorian Mustafa Saiyoum said. “As graduates of AKU, we are charged with the responsibility to carry this vision forward—to bridge gaps, create solutions and be agents of positive change.”

AKU Recognizes Top Graduates and Faculty Members for Excellence in Academics and Research

Saira Parveen received the School of Nursing and Midwifery’s Outstanding Graduate Award, and Shahnoor Ahmed received the Medical College’s Best Graduate Award. 

Associate Professor Shabina Ariff and Professor Sarah Saleem received the Award of Excellence in Research, Dean Adil Haider received the Award of Distinction and Professor Muhammad Rizwan Khan received the Award of Excellence in Teaching. 

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PTCL Group Appoints Tooran Asif as New President & CEO of U Microfinance Bank Limited

PTCL Group welcomes banking veteran Tooran Asif as President & CEO of  U Microfinance Bank Limited

Islamabad5: PTCL Group, the largest ICT services provider in Pakistan, is pleased to announce the appointment of seasoned banker, Tooran Asif as the new President & Chief Executive Officer (CEO) of U Microfinance Bank Limited (UBank). With a distinguished career spanning over three decades in digital and retail banking, Tooran Asif is poised to steer UBank into its next phase of growth and innovation.

Tooran Asif's Notable Career and Contributions

Prior to joining UBank, Tooran Asif was serving as CEO for KT Bank Pakistan Limited (under formation digital bank). Previously, he was associated with Mashreq Bank UAE and held several senior appointments including Head of Consumer Banking, where he played a pivotal role in driving digital transformation of the consumer business. As CEO of Mashreq Al Islami, he built a robust Islamic business by enhancing the business proposition and digitalization of services. His career also includes senior leadership roles at globally renowned institutions such as Standard Chartered Bank, Citigroup and ANZ Bank where he honed his expertise in financial inclusion and business transformation. Mr. Asif brings several years of international experience across Asia, the Middle East, and the UK. He holds a degree in Electrical Engineering and an MBA from the Institute of Business Administration (IBA). 

Warm Welcome from PTCL Group's Leadership

In his role as Chairman, Board of Directors, U Microfinance Bank and also President and Group CEO, PTCL & Ufone 4G, Hatem Bamatraf welcomed Tooran Asif aboard, expressing confidence in his ability to drive UBank forward. Hatem Bamatraf stated: “We are excited to welcome Tooran Asif as the new President & CEO of U Microfinance Bank Limited. His leadership in retail and digital banking, combined with his unwavering commitment to financial inclusion, aligns perfectly with UBank’s mission to empower individuals and businesses across Pakistan. We look forward to the remarkable milestones the bank will reach under his leadership. PTCL Group remains committed to supporting UBank’s continued growth and success.

UBank extends its heartfelt gratitude to Al Taheri

His appointment follows the tenure of Mohamed Essa Al Taheri, who served as the Acting President & CEO during the transition period. UBank extends its heartfelt gratitude to Al Taheri for his leadership and invaluable contributions in steering the bank during this phase.

As a subsidiary of PTCL Group, UBank continues to advance its mission of empowering individuals and businesses through cutting-edge, technology-driven financial solutions. Under Tooran Asif’s leadership, the bank will focus on enhancing its digital capabilities and broadening financial access across Pakistan to drive sustainable growth and economic empowerment. 

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Record-Breaking Sales at Gwadar Book Fair

Gwadar Book Fair 2024 Shatters Records with Rs 2.8 Million in Sales, Draws National Literary Enthusiasts

The Gwadar Book Fair 2024 witnessed a record-breaking Rs 2.8 million in book sales, attracting publishers, authors, and literature lovers from across Pakistan. This year’s sales saw a major boost from Balochi, Urdu, and English books, reflecting a growing reading culture in the region.

Balochi, Urdu, and English Books in High Demand

The event recorded Rs 1 million worth of Balochi books sold, while Urdu and English books made up Rs 1.8 million in sales. Readers showed strong interest in literature, poetry, and novels, making the fair a resounding success.

A Cultural and Literary Celebration

Beyond book sales, the Gwadar Book Fair featured literary sessions, book launches, poetry recitals, and cultural performances, adding to the event’s vibrancy. Traditional Balochi music and cultural showcases were also a highlight, drawing in large crowds.

Massive Growth Compared to 2023

The 2023 Gwadar Book Fair recorded Rs 1.8 million in book sales, making this year’s Rs 2.8 million milestone a significant jump. The event continues to grow as a major literary festival in Pakistan.

Keywords: Gwadar Book Fair, record-breaking sales, Balochi books, Urdu books, English books, literary sessions, cultural performances, 2023 growth, major literary festival

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The 19-Year-Old Linguistic Prodigy Mastering 400 Languages

Mahmood Akram: The 19-Year-Old Linguistic Prodigy Mastering 400 Languages

Nineteen-year-old Mahmood Akram from India has astonished the world with his linguistic abilities, mastering 400 languages while simultaneously pursuing multiple university degrees. The Indian Muslim teenager’s journey into languages began at an early age, guided by his father, a linguistics expert.

Early Signs of Genius in Linguistics

Akram’s extraordinary talent became evident when he learned the English alphabet in just six days and Tamil’s 299-character script in three weeks—a feat that typically takes months. Encouraged by his father, he continued to explore languages, surpassing even his mentor’s knowledge by the age of six.

Record-Breaking Achievements in Language Mastery

At just eight years old, Akram set a world record as the youngest multilingual typist. By 12, he had impressed German linguists by demonstrating fluency in 400 languages, securing another world record. His passion for languages led him beyond conventional schooling. Unable to find suitable programmes in India, he pursued online studies through an Israeli institution, focusing on Arabic, Spanish, French, and Hebrew.

From Social Media Sensation to Language Educator

Inspired by his growing social media following, Akram began teaching languages at 14 through YouTube. By 2024, he had conducted language workshops in Myanmar, Cambodia, Thailand, and Indonesia, sharing his expertise with students worldwide.

Academic Pursuits Across Multiple Universities

Now at 19, he is enrolled in multiple degree programmes. He is pursuing a BA in English Literature and a BSc in Animation at Chennai’s Alagappa University while also studying linguistics at the UK’s Open University. Despite his academic commitments, he remains dedicated to refining his fluency across languages.

Inspiring a Global Community of Linguists and Educators

Akram’s journey continues to inspire linguists, educators, and students worldwide, proving that dedication and passion can break barriers in education and learning.

Keywords: Mahmood Akram, linguistic abilities, 400 languages, university degrees, Indian Muslim teenager, linguistics expert, record-breaking achievements, multilingual typist, language educator, social media sensation, academic pursuits, global inspiration

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Book-building of Barkat Frisian Agro Limited ’IPO' - oversubscription of 16.25 times the historic development at PSX

Karachi: The book-building process of Barkat Frisian Agro Limited' Initial Public Offer (IPO) has concluded with an oversubscription of 16.25 times the historic development at PSX.

The IPO received an unbelievably overwhelming response from institutional investors and high-net worth individuals as the strike price clocked in at Rs 18.2 per share, a max 40% higher than the floor price of Rs 13. 

BFAL has raised Rs1.23 billion in total, making it the first pasteurized egg company IPO in PSX.

Several brokerages had issued almost unanimous calls to 'subscribe,' which resulted in investor demand amounting to Rs 14.25 billion against the IPO's book-building size of Rs. 1.23 billion.

The successful bidders will be provisionally allotted only 75% of the issue size, i.e., 50,801,250 shares, and the company will offer the remaining 25% or 16,933,750 shares to the retail investors through the general public subscription on 24th and 25th February.

Arif Habib Limited is the lead manager and book runner for the IPO.  

The fund raised from equity investors will be used for building a new state-of-the-art production facility at the Special Economic Zone of Faisalabad.

The company is currently operating a manufacturing plant in Pakistan's commercial capital Karachi, and the new plant will increase its pasteurized eggs' production capacity by 71% to 29,000 tons per year from the existing 17,000 tons.

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Through Every High & Low, Cricket Lives On – Latest Video Inspires Future Stars

Lahore: Pakistan's cricket journey has had its ups and downs, but the nation's passion for the game remains unwavering. Embracing this spirit, TCL presents "Next Inspiration is You", a campaign dedicated to the next generation of cricketers who continue to pursue their dreams, proving that the love for cricket never fades.

TCL, Pakistan's No.1 LED TV brand and the Official Associate Partner of the Pakistan Cricket Board (PCB), understands that cricket in Pakistan is more than just a sport, it's a legacy that is rooted in the hearts of Pakistanis.  At its core, this is a story of resilience, featuring a young boy who, despite obstacles, never stops chasing his dream of becoming a cricketer. From watching his heroes on television to perfecting his skills in the streets, his journey reflects the determination of aspiring athletes across Pakistan. His passion mirrors the journey of every cricket fan who, despite the ups and downs, remains dedicated to the game.

  

The return of international cricket to the country after years of challenges proves that the passion for the sport only grows stronger with time. TCL stands firmly alongside this journey, supporting young talent and fueling the nation's passion for the sport. Featuring icons like Fakhar Zaman, Muhammad Rizwan, Shaheen Shah Afridi, Naseem Shah, Muhammad Hasnain, and Salman Ali Agha, this video honors the spirit of cricket in Pakistan.

This video has made a powerful impact since its release, resonating deeply with cricket fans across Pakistan. With breathtaking visuals and an emotionally charged storyline, the campaign brings the passion of cricket to life. It has reached nearly 5 million views across social media platforms in just two days.

Majid Khan Niazi, Director of Marketing for TCL Middle East and Africa, stated,
"At TCL, we believe that sports have the power to inspire, unite, and uplift. Cricket is the heartbeat of Pakistan, and through our partnership with PCB, we continue to support the country's unwavering passion for the game. This campaign is dedicated to the young dreamers who refuse to be discouraged and strive to be the next big inspiration in Pakistan cricket."

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Digital Influencers Join Pervaaz Dialogue on Risks of Irregular Migration

Campaign uses social media to educate youth on realities of irregular migration and opportunities within Pakistan

Islamabad: Pervaaz campaign, an initiative of the SAFER project co-funded by the European Union, drives a national dialogue on irregular migration across Pakistan's digital landscape. The campaign raises awareness among youth about the risks of illegal immigration, its emotional toll on families left behind, and the economic opportunities available within Pakistan as a safer alternative.
In a series of impactful posts and video messages, influencers have joined forces to debunk myths surrounding illegal migration and the supposed benefits of settling abroad without legal documents. The campaign highlights the harsh realities faced by those who take irregular routes, including detention, exploitation, and deportation. By leveraging platforms like TikTok, Instagram, and Facebook, Pervaaz is ensuring that authentic, fact-based information reaches a vast audience, particularly young people considering migration.

Social media engagement on irregular migration has surged, with Pervaaz campaign posts reaching 1.4 million accounts and generating widespread interactions. Many users are raising concerns about misleading agents and false promises, highlighting the need for greater awareness on safe migration pathways.

Sharing her thoughts, the campaign representative, Ayesha Jamal, CEO Cirrus Pakistan, said "Pervaaz is more than just a campaign—it's a movement towards informed decision-making. By engaging youth where they are most active, we are ensuring that they have access to the right information about legal migration and economic opportunities within Pakistan. Awareness is the first step, but we need systemic support to turn this knowledge into action."

 
The Pervaaz website and outreach sessions provide vital resources, including: Step-by-step guidance on legal migration, Details on vocational training programs available in Pakistan, Verification tools to identify registered employment agents

The campaign encourages individuals to check the Bureau of Emigration & Overseas Employment (BE&OE) listings before trusting migration offers and to ensure they have a written contract and Embassy authentication to stay safe from fraud.

With its tagline "Ba-Izzat Taraqi ka Safar", Pervaaz promotes legal and dignified migration pathways, ensuring that individuals can build a secure future without risking their lives or financial stability.

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Fatima Fertilizer wins two prestigious awards at the 14th Annual Corporate Social Responsibility Awards

Lahore: Fatima Fertilizer has been honored with two prestigious accolades at the 14th Annual Corporate Social Responsibility (CSR) Awards 2025, recognizing its unwavering commitment to sustainability and corporate social responsibility. The company was awarded the Corporate Non-Profit Partnership and SDG Pioneer Award.

The SDG Pioneer Award was presented to Fatima Fertilizer for being the first Pakistani company to align with the United Nations Development Programme's (UNDP) Sustainable Development Goals (SDG) framework. Fatima Fertilizer has developed a comprehensive sustainability strategy covering six key themes and introduced innovative solutions such as the Sarsabz Pakistan App and the FasalPay Agri-Fintech platform, both of which empower farmers with digital advisory, financial inclusion, and sustainable agricultural practices. These initiatives play a vital role in enhancing food security in Pakistan by equipping farmers with the tools and knowledge to increase crop yields and adopt climate-smart farming techniques.

The Corporate Non-Profit Partnership Award recognized Fatima Fertilizer's strategic collaboration with UNDP, which has led to significant advancements in sustainability and responsible business practices. This partnership includes leveraging the UNDP Impact Assessment Tool to develop its sustainability framework, aligning with global ESG (Environmental, Social, and Governance) standards to enhance corporate responsibility, and implementing a structured approach using UNDP's comprehensive online toolkit to drive measurable impact. Through these initiatives, Fatima Fertilizer aims to positively impact Pakistan's food security, the empowerment of women, environmental sustainability, and the advancement of innovative sustainable agricultural practices.

Speaking on this achievement, Rabel Sadozai, Director Sales and Marketing at Fatima Fertilizer, said, "These awards reaffirm our dedication to driving sustainable agricultural growth in Pakistan. By leveraging digital innovations and impactful partnerships, we are creating long-term value for our farmers, stakeholders, and the environment. Fatima Fertilizer remains committed to pioneering initiatives that align with global sustainability standards while empowering our agricultural community."

Asad Murad, COO of Fatima Fertilizer, while expressing his gratitude said, "At Fatima Fertilizer, we believe that corporate responsibility goes beyond business success—it is about making a lasting impact on the communities we serve. These awards reaffirm our commitment to sustainability, innovation, and strategic collaborations that create meaningful change. By aligning our efforts with the UNDP's SDG framework, we are not only driving agricultural progress but also contributing to a more sustainable and prosperous Pakistan."

The International CSR Awards is Pakistan's first and only registered CSR award, recognized by Pakistan's Intellectual Property Organization (IPO). The event gathers key stakeholders, including corporate leaders, government officials, NGOs, academia, and media, to celebrate excellence in corporate social responsibility.

Fatima Fertilizer's latest recognition underscores its leadership in sustainable business practices, reinforcing its role as a trailblazer in corporate responsibility and a key contributor to Pakistan's agricultural sector.

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Faysal Bank Partners with Special Olympics Pakistan for the 1st Faysal Bank Unified Marathon 2025

Lahore: Faysal Bank Limited (FBL), one of Pakistan's leading Islamic Bank, in partnership with Special Olympics Pakistan (SOP), hosts the '1st Faysal Bank SOP Unified Marathon 2025,' for the first time in Lahore.

 
The event brought together different spectrums of the society, including specially-abled individuals of all age groups, celebrities, government officials, and citizens from all walks of life to participate in what has become Pakistan's premier platform for promoting inclusion of Persons with Disabilities (PWDs). This is the first time that the Special Olympics Pakistan has extended this spectacle to the provincial capital of Punjab. The expansion demonstrates the growing national commitment to inclusivity and diversity, with Faysal Bank leading the charge as the main sponsor.

Mr. Yousaf Hussain, President and CEO, Faysal Bank said, "Lahore's vibrant spirit and passion for sports make it the perfect backdrop for the Faysal Bank SOP Unified Marathon. This event embodies the values of perseverance, inclusivity, and teamwork—principles that resonate deeply with us at Faysal Bank. By supporting this initiative, we reaffirm our commitment to fostering a more united and empowered society. As we move forward, Faysal Bank will continue to champion platforms that inspire resilience and create opportunities for all."

Ms. Ronak Lakhani, Chairperson of Special Olympics Pakistan, expressed her gratitude: "We are grateful to Faysal Bank's unwavering support and partnership in bringing the Unified Marathon to Lahore for the first time. The objective is to showcase that inclusivity knows no geographical boundaries and talent needs to be prioritized on meritorious and compassionate basis. The enthusiasm and participation from the Lahore community has been overwhelming, proving that Pakistan is ready to embrace all its citizens. And we plan to make it even bigger in the years ahead."

As part of its corporate social responsibility initiatives, and in strong support of the State Bank of Pakistan's drive for financial inclusion of PWDs, Faysal Bank has consistently championed the cause of diversity, equity, and inclusion (DEI) within the financial sector and beyond, and continues to do so by collaborating with like-minded players across the spectrum for the greater good.

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itel Energy Showcases Innovative Solar Solutions at Pakistan Sustainability Week 2025

Lahore: itel Energy, a pioneering solar energy solutions provider, is proud to announce its participation as a Gold Sponsor at Pakistan Sustainability Week 2025, taking place at the Expo Center Lahore from February 21st to 23rd. Setting new industry standards in customer service and reliability, itel Energy offers a comprehensive sales and service policy, including a 3-year replacement & 5-year replacement warranty, a 48-hour replacement guarantee, and access to 48 service shops across Pakistan. These key commitments ensure unparalleled support and convenience, making itel Energy a trusted choice for Pakistani homes and businesses.

As a brand dedicated to sustainability, innovation, and customer satisfaction, itel Energy is set to showcase its latest advancements in renewable energy solutions, aimed at empowering Pakistani homes and businesses with clean, affordable, and reliable power. At the itel Energy booth (Hall 2, Booth M-2-03 to M-2-10), visitors will have the opportunity to explore a wide range of cutting-edge solar energy solutions, including the IP54 4kW Pro LV Battery 2.56 kWh (Wall Mount), IP54 6kW Pro LV Battery 5.12 kWh, Hybrid IP54 8KW-SP, LV Battery 5.12 kWh Rack, IP66 12kW Pro, IP66 6kW Pro, On-Grid IP66 12KW-3P, On-Grid IP66 17kW, and Smart All-in-One ESS.

These solutions have been designed to address Pakistan's energy challenges by offering high performance, superior protection, and cost-effective alternatives tailored to the country's growing energy demands. Recognizing the distinct energy needs faced by Pakistani homes and businesses, itel Energy has developed products that deliver exceptional performance, robust protection, and affordability, ensuring reliable and efficient power for a brighter future.

Mr. Eason, Vice President at itel Energy, emphasized the company's dedication to revolutionizing Pakistan's energy landscape, stating, "itel Energy is committed to driving sustainable energy adoption in Pakistan by offering cutting-edge, reliable, and affordable solar solutions. Our goal is to empower businesses and households with innovative technology that ensures energy independence while contributing to a greener future."


With a strong commitment to promoting sustainable energy, itel Energy continues to focus on delivering solutions that combine efficiency, durability, and affordability. Attendees at Pakistan Sustainability Week 2025 are invited to visit itel Energy's booth to explore the latest advancements in solar technology, engage with industry experts, and witness live demonstrations. As an added highlight, visitors will also have the chance to participate in an exciting lucky draw for a chance to win exclusive prizes. Don't miss this opportunity to discover how itel Energy is shaping the future of renewable energy in Pakistan, while enjoying an interactive and rewarding experience at the expo.

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Mr. Beast Rakes in $4M Monthly from 2.688B Views in 28 Days, Sparks Social Media Buzz

Mr. Beast Rakes in $4M Monthly from 2.688B Views in 28 Days, Sparks Social Media Buzz

A recent screenshot has revealed that Mr. Beast, the popular YouTuber, amassed a staggering 2.688 billion views in just 28 days, earning him over $4 million monthly. This impressive feat has ignited widespread discussions across social media platforms, with fans and analysts alike marveling at his unparalleled success on YouTube.

When factoring in sponsorships, his monthly earnings could soar to 7 million, pushing his annual YouTube income well beyond 100 million. While rumors about his potential interest in TikTok remain unconfirmed, there's no denying the rapid expansion of his business empire, solidifying his position as one of the most influential content creators in the world.

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Hutchison Ports Pakistan Leads with Investment in Green Port Operations

Karachi: Hutchison Ports Pakistan, the country's deep-water container terminal, has become the first in Pakistan to integrate electric trucks (e-Trucks) into port operations, further strengthening its commitment to sustainable logistics. With six cutting-edge e-Trucks now in service, the terminal continues to lead the industry in green initiatives, having already deployed Electric Rubber-Tyred Gantry Cranes (ERTGCs) as part of its low-carbon strategy. 

Hutchison Ports Pakistan Leads the Way with Electric Trucks in Green Port Operations

This latest step aligns with Hutchison Ports' global goal of achieving net-zero emissions by 2050. By mid-2025, the fleet will expand with 12 more e-Trucks and Pakistan's first electric empty container handler (e-Empty Handler).

Hutchison Ports Pakistan Sets New Benchmark with Investment in Electric Port Equipment

"Hutchison Ports Pakistan has always been at the forefront of innovation, ensuring that our investment drives both competitiveness and environmental responsibility," said CS Kim, Head of Business Unit, Hutchison Ports Pakistan. "With the adoption of electric trucks and equipment, we are not just improving efficiency—we are setting a new benchmark for sustainability in Pakistan's port sector."

By integrating advanced electric equipment, Hutchison Ports Pakistan demonstrates that innovation and sustainability can go hand in hand.

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inDrive's unique pricing model drives rapid growth in Pakistan

Global mobility and urban services platform inDrive clocked a 26% year- on year(Y-O-Y) increase in rides in 2024, along with a 25% year-on-year rise in active users in Pakistan. The company attributes its success to the 'fair price' model.

inDrive is the second most downloaded ride-hailing app globally with a strong presence in 888 cities across 48 countries. Being a market leader in Pakistan, inDrive continues its expansion and impact in the country.

Awais Saeed, inDrive's Country Lead Pakistan, highlighted the company's growing footprint in Pakistan and its commitment to empowering both passengers and drivers through its unique model. He stated that since inDrive's launch in Pakistan in 2021, the platform has seen rapid growth across 20 cities for ride-hailing and 200 cities for intercity travel across three provinces.

Known for its unique bid-based pricing model, the platform allows drivers and passengers to negotiate fares directly, setting it apart in the competitive ride-hailing market. The platform's emphasis on transparency and inclusivity has positioned it as a preferred choice among Pakistani people seeking fairer mobility options.

In Pakistan, inDrive's this transparent, flexible and fair model has resonated with users, contributing to the country's growing ride-hailing sector. inDrive achieved a 26% year-on-year increase in rides and a 25% rise in active users.

Expanding beyond ride-hailing, Awais revealed that inDrive is evolving into a full-scale urban services platform. He shared that the company has successfully launched courier and freight services in Pakistan, catering to growing logistics needs with fast and reliable delivery solutions. He further added that inDrive's courier service has played a crucial role for small businesses, particularly during peak seasons. In February last year, the platform saw a twofold surge in deliveries, reinforcing its increasing reliability among users.

Speaking about the company's long-term commitment to Pakistan, Awais disclosed that Pakistan remains a strategic market for inDrive's global growth. The company is working to enhance its ride-hailing offerings by introducing premium services such as Business class, while also actively exploring electric vehicle (EV) rides in line with global sustainability trends.

While responding to a question on inDrive's global investments, Awais briefly mentioned that the company had made a strategic investment in Krave Mart in December last year. This investment is part of inDrive's $100 million global venture capital initiative aimed at supporting startups in emerging markets. However, he reiterated that inDrive's primary focus remains on enhancing mobility services and creating lasting economic impact in Pakistan.

With a mission to challenge injustice and make the world a fairer place, inDrive aims to impact the lives of 1 billion people by 2030. In Pakistan, inDrive has donated PKR 10 million to the Akhuwat Foundation for the reconstruction of schools in Thatta and Thar, areas severely impacted by the 2022 floods. This initiative aimed to restore access to education for children and support community rehabilitation. Additionally,  the inDrive Rozgar initiative, through which the company invested PKR 7.5 million to establish 100 Small and Medium Enterprises (SMEs) in partnership with HANDS Pakistan. This initiative was designed to create sustainable livelihoods and promote economic independence across major cities.

"We organised the "Ride to Donate" (RTD) project in Pakistan last year. This initiative was aimed at empowering youth through sports, focusing on improving school sports facilities in Karachi, Lahore, and Islamabad. With the Global project "YourPace" we launched three sports facilities in Karachi and Islamabad and we impacted 5K+ kids through this initiative.

We will be launching another Ride to Donate project in Ramadan and will build sports facilities in underprivileged schools" added Awais.

While discussing inDrive's expansion into Pakistan's tech sector, Awais revealed that the company is setting up an IT development initiative in Lahore, engaging local tech talent to contribute to its global operations. He added that this initiative will not only enhance inDrive's technological capabilities but also generate employment opportunities for Pakistani professionals in the global mobility sector.
As the company deepens its presence, expands its services, and strengthens partnerships, inDrive continues to drive positive change, setting new benchmarks for mobility and urban services in Pakistan.

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Jazz’s Tamasha to Stream ICC Champions Trophy 2025 Live in Pakistan

ISLAMABAD: Tamasha, Pakistan's leading digital entertainment platform by Jazz, is set to bring the ICC Champions Trophy 2025 to cricket fans across the country with high-definition live streaming. This marks a historic moment as Pakistan hosts an official ICC event for the first time in 29 years, adding to the excitement of the tournament.

As the defending champions of the ICC Champions Trophy 2017, Pakistan enters the competition with high stakes, further fueling anticipation among cricket enthusiasts. Tamasha will serve as the digital flag-bearer of the tournament, ensuring fans never miss a moment of the action, no matter where they are.

Aamer Ejaz, President Digital Platforms at Jazz, commented on the development, stating, "The ICC Champions Trophy 2025 is a historic moment for Pakistan, bringing an official ICC event to our home ground after three decades. With Pakistan defending its Champions Trophy title, the stakes are higher than ever, making this tournament even more thrilling. Through Tamasha, we are not only delivering seamless live streaming but also creating an immersive experience that brings fans closer to the action like never before."

Beyond live HD streaming, Tamasha is redefining the cricket-watching experience by integrating interactive features such as the SportsX fantasy league, real-time viewer engagement, and trivia challenges with exciting prizes. This innovative approach will bring fans closer to the game, making them an active part of the tournament.

The ICC Champions Trophy 2025 is set to begin on February 19, with Pakistan taking on New Zealand in the opening match. One of the most anticipated clashes of the tournament—the showdown between Pakistan and India—is scheduled for February 23, promising an electrifying contest for cricket fans worldwide. With Tamasha, cricket lovers can experience every thrilling moment of the ICC Champions Trophy 2025, streamed seamlessly on their mobile screens.

With over 16 million monthly active users, Tamasha is Pakistan's premier digital entertainment platform, offering live sports, movies, TV shows, and more. In 2024, it delivered 12.5 billion minutes of content, hosted 250 days of live action, and expanded its on-demand library to 3,900+ hours. A record 9 million users tuned in for a single match, driving 70% year-on-year growth and 34 million interactions. With 750 million+ ad impressions, Tamasha continues to redefine streaming in Pakistan, setting the stage for an even bigger 2025.

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10Pearls successfully held the 9th Edition of Women Tech Quest; Pakistan’s Premier Tech Competition for Women

Women Tech Quest, the pioneer Tech Competition for Women in Pakistan, an initiative of 10Pearls, is a platform for students and professional women to compete, learn, network and showcase their competency and talent in tech. The 9th edition of Women Tech Quest took place on Feb 15, 2025 and was physically held in Karachi, Lahore, and Islamabad. Over 3000 women from various fields of technology attended the event.

 
WTQ was launched back in 2017 as a competition dedicated to highlighting women in tech, providing them a platform to showcase their skills, gain wide-spread recognition, and win great cash prizes and exposure to further fuel their careers.

 
Additionally, every year a carefully curated panel of inspirational speakers also mentor these young women on various topics and conduct workshops, not only leading the participants to share their own experiences but also gain industry knowledge and bolster other women in the field to grow and excel.

 
The competition having been a longstanding success in Pakistan, was also launched in Costa Rica, Latin America, marking a significant milestone in its global outreach in 2024. Keeping up in line with the essence of expansion, fostering innovation, and diversity, Women Tech Quest 2025 expanded beyond their own premises and was held in premier tech institutes of NUST in Islamabad and UCP in Lahore, marking a significant uptake in participation and attendance.

According to Syeda Sana Hussain, Head of People & Programs – EMEA, 10Pearls, "The 9th chapter of Women Tech Quest has solidified its purpose in the minds of young, female tech-enthusiasts nationwide. It goes to show that our vision 9 years ago of creating an inclusive space of women to come forward in tech has come to fruition and with each year we are just getting bigger and better. Every year, we are breaking even more barriers and reaching out to more and more women. Now all our focus is on the next WTQ which will mark a decade of empowering women and accelerating careers! "

Multiple Competition Streams

The competition comprised three streams; Coding, Testing and Design. The Coding competition included a series of problems presented to the participants; they could use any programming language to solve them. The Testing competition presented contestants with a set of objectives to test database and automation concepts; while the Design Competition required participants to solve a UI/UX challenge, and their approach towards user research, persona building and user flows was gauged.

 
There were two categories – Professional and Student – for each stream, in each city. Each city had 6 winners, so in total 18 winners were announced. Winners received grand cash prizes and shields, whereas all participants received swag kits and certificates of participation.

 
Invigorating Speaker sessions and Workshops

In addition to the competitions, this year again hosted a range of inspirational speakers from multiple industries including  Anne Bracegirdle, Senior Director at 10Pearls, Tabina Islam, CEO of Arfa Karim Foundation & Director Arfa Karim Technology Incubator, Zainab Saeed, Gender & Financial Inclusion Specialist at The Asian Development Bank, Dr. Sara Saeed Khurram, CEO Sehat Kahani, Javeria Siddiqui, Chief Financial Officer at Feroze 1888 Mills Limited, Hira Khalil, E-commerce Lead at Dawlance, Sohail Zindani, Author, Teacher, Entrepreneur and Disruptor at The Sohail Zindani Company, among others.

 
Hira Khalil, Senior E-commerce Lead, Dawlance expressed her experience as a speaker & sponsor at WTQ "I am truly honored to have been part of Women Tech Quest, an incredible initiative by 10Pearls. This event provided an empowering platform where women could not only showcase their tech skills but also connect with like-minded individuals and inspiring leaders. I'm excited for the future of women in tech, and I can't wait to see how this initiative continues to inspire and shape careers!"

Endorsed by leading companies

 
Leading companies from a range of industries came forth to sponsor the 9th edition of Women Tech Quest and share its vision of women empowerment. This year, Dawlance, EasyPaisa Digital Bank, and Feroze Mills 1888 came onboard as Gold Sponsors, Adamjee Life, DayFresh, Hilton Pharma, Boshce Pharma, and MG Apparels came onboard as Silver Sponsors, Pakistan Single Window (PSW) and Peracha Ventures came onboard as a Bronze Sponsor, Careem was the official Travel Sponsor, and Bonanza Satrangi, Out of the Box, and Nur Candles were the official Giveaway Sponsors.
Afnan Khan, Manager Brand Communication and Digital at Adamjee Life shared his thoughts on the event, "At Adamjee Life, we are proud to collaborate with 10Pearls for Women Tech Quest 2025, an initiative that empowers women in technology and innovation. We believe in fostering inclusivity and providing opportunities that help shape a more diverse and dynamic future in the industry. Through this partnership, we reaffirm our commitment to supporting talent, driving change, and making a meaningful impact in the tech landscape."

Slack was the official Ecosystem Partner, CW was the Technology Media Partner and Empower Foundation, Ashreitech, NUST- SEECS, UCP, NASTP, Circle, PSEB and P@SHA joined the ranks as 

Event Partners.

The event was also supported by a host of Community Partners from the Tech Industry which included names such as AWS UG KARACHI Google Developer Groups on Campus - Lahore Garrison University, GDGOC International Islamic University Islamabad, ACM UET (Lahore), GDGOC Comsats Uni Islamabad, GDGOC UET Lahore, MLSA LAHORE, GDGOC Uni of Central Punjab, GDGOC NUML Isl, GDOC Comsats Lahore, and Slack

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​Pakistan’s First Clinical Trials Summit Concludes with Valuable Insights into Clinical Research

The Clinical Trials Summit of Pakistan 2025 marked a significant milestone for the country's healthcare landscape. Hosted by the Clinical Trials Unit (CTU) at Aga Khan University (AKU), in collaboration with National University of Medical Sciences (NUMS), this two-day event brought together leading professionals, researchers, and healthcare providers to discuss the latest trends, challenges, and advancements in clinical trials. 

Dr Saeed Hamid, Director of the Clinical Trials Unit at AKU, reflected on the impact of global clinical trials, stating: "One satisfying aspect of participating in global clinical trials is the opportunity for our patients to experience cutting-edge therapies for diseases, such as  hepatitis Delta, which currently have no approved treatment available."

The summit featured a series of keynote speeches and panel discussions addressing a wide range of topics, including emerging trends, regulatory frameworks, innovation, community engagement, ethical considerations, rare diseases and patient-centric approaches to clinical trial design. Dr Bin Chen, CEO of HuaHui Health, commented on the summit's success in fostering collaboration, stating that "The conference was an exceptional platform for collaboration, innovation, and knowledge-sharing."

Notable sessions included discussions on the current landscape of clinical trials in Pakistan, with experts from a wide range of national and international organizations providing valuable perspectives on strengthening clinical trials through best practices. Additionally, a session on regulatory frameworks and global best practices was chaired by Dr Obaidullah, Director of the Drug Regulatory Authority of Pakistan (DRAP), and Mr. Abdullah Abro, Chair of the Clinical Studies Committee at DRAP, while in-depth discussions on advancing oncology clinical trials, emphasized the need for building consortia for better access to cancer treatments.

Dr Khalid Matin, Professor of Medicine at VCU Massey Comprehensive Cancer Center in the USA, emphasized the importance of inclusion in global cancer research, stating: "We need to work together to ensure the inclusion of patient populations globally in cancer research. Access to clinical trials is an important part of the standard of care in oncology."

Dr Shalaan Beg, Adjunct Associate Professor at the University of Texas, highlighted the vital role of oncology clinical trials, saying: "The Clinical Trials Summit was an essential step in aligning government regulators, the pharmaceutical industry, and local clinical trial infrastructure to bring more trials to Pakistan."

Aga Khan University's Clinical Trials Unit (CTU), established in 2011, continues to be a leader in advancing clinical research in Pakistan. As the country faces a higher-than-average disease burden, the CTU is committed to developing innovative solutions tailored to local healthcare needs.

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Bank of Punjab Achieves Record Profitability, Declares Highest-Ever Dividend

The Bank of Punjab achieves its highest profitability and announces a record cash dividend, the highest-ever since its inception in 1989

A meeting of the Board of Directors of The Bank of Punjab (BOP) was held on 17th February 2025 to review and approve the Annual Audited Financial Statements for the year ended December 31, 2024.

Despite facing challenges on both the revenue and expenditure sides, including the implementation of IFRS-9, the debt restructuring of a large state-owned entity, a difficult interest rate environment, the MDR anomaly, and significant investments in technology and infrastructure, the Bank posted a pre-tax profit of Rs. 24.56 billion for the year 2024. The Board also declared a cash dividend of Rs. 1.8 per share, marking a historic milestone with the highest-ever profit and the largest cash dividend payout in the bank's 35-year history.

  

Total deposits grew to PKR 1,710 billion from PKR 1,521 billion in 2023. A significant contributor to this growth was the 24% increase in current account deposits, which rose to PKR 354 billion and now constitute 20.7% of total deposits. These deposits have more than doubled over the past three years.

The balance sheet expanded to PKR 2,380 billion, further strengthening the bank's financial and capital position. Revenue growth remained strong across all segments, particularly in fee income and capital gains etc., which grew by 51% during the year. The Board acknowledged that the cost-to-income ratio improved to 60.76% (adjusted) in 2024. Based on September 2024 results, the Bank maintained the lowest cost per employee at PKR 2.4 million against a peer average of PKR 3.6 million, the second-lowest cost per branch at PKR 45.5 million against a peer average of PKR 56.3 million, and a total administrative cost-to-gross revenue ratio of 12.2% compared to the industry average of 15.0%, demonstrating strong cost discipline and operational efficiency. With a continued focus on improving the composition of current accounts within total deposits and the removal of minimum deposit rate conditions on public sector deposits, the cost-to-income ratio is expected to improve further in the coming years.

The Board also approved BOP's inaugural dividend policy, which explores the possibility of interim/quarterly dividends, moving beyond the conventional annual model, with a preference for cash dividends over bonus shares. This shift aims to strengthen investor confidence and attract long-term institutional investments, backed by projected stability in BOP's earnings.

Looking ahead, the Board approved the strategic roadmap for 2025-27, focusing on growth, capital build-up, digital innovation, and cost efficiency. A key priority is the acceleration of the transition to a fully Shariah-compliant banking model, in line with SBP guidelines. Additionally, the Bank will continue expanding its digital services with enhanced cybersecurity measures and will introduce AI-powered financial solutions to improve customer experience and operational efficiency.

The Board commended BOP's management for its pivotal role in executing key initiatives under the Chief Minister of Punjab's programs, including the Kissan Card, Livestock Card, Student Bike Scheme, Dhee Rani Card, Minority Card, and Asaan Karobar Finance & Card Schemes, all of which have been facilitated through BOP's robust digital banking infrastructure. Furthermore, the Bank has played a key role in the successful execution of the CM Punjab Apni Chat Apna Ghar scheme, which facilitates home financing for low- and middle-income families.

 
The Board recognized that, with a clear vision, strong leadership, and a robust financial position, BOP is well-positioned to continue its growth trajectory, delivering greater value to its customers, investors, and the broader economy.

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Zong 4G Forges Key Alliances to Advance Global Connectivity at Capacity Middle East

DUBAI, UAE:  Zong 4G, Pakistan's leading telecom operator, participated in Capacity Middle East 2025, solidifying its position in the region's evolving digital infrastructure landscape. The event, held at the Grand Hyatt Dubai Conference & Exhibition Centre, UAE, provided a dynamic platform for the company to strengthen partnerships, explore new opportunities, and advance global connectivity solutions.

Over the three-day event, Zong's LDI and International Business (IB) team engaged with key industry leaders at Capacity Middle East. The platform brought together participants from 90 countries and over 800 companies. These interactions helped strengthen operator-to-operator relations and secure strategic bilateral agreements.
Zong 4G partnered with KAOPU Cloud for co-location and infrastructure services and became an ICT partner for DataGrid, further expanding its technological reach. The company also strengthened its portfolio in carrier management, A2P SMS, international calling, and fixed infrastructure while engaging with regulators, investors, and content platforms to reinforce its position in the global telecom ecosystem.

"Capacity Middle East 2025 serves as a premier platform for industry leaders to collaborate, innovate, and shape the future of global connectivity. By fostering strategic partnerships and embracing innovation, we are committed to delivering unparalleled value to our customers and stakeholders, ensuring we remain at the forefront of the telecom industry," stated Khurram Ishaq, Director LDI and International Business.

Zong 4G's participation at Capacity Middle East 2025 underscores its commitment to driving digital transformation and connectivity across the MENA region. With a strong focus on innovation and collaboration, the company is poised to lead the future of telecom infrastructure, setting new benchmarks for excellence in the industry.

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Renowned Naat Khuwan Khawaja Ali Kazim Among Three Killed in Sindh Road Accident

Prominent Religious Figures Killed in Tragic Road Accident Near Sehwan

Three prominent religious figures, including the rising star of Naat, Khawaja Ali Kazim, tragically lost their lives in a road accident near Sehwan Sharif in Sindh. The accident occurred while the victims were returning to Karachi after attending a religious gathering in Sehwan.

The deceased include Khawaja Ali Kazim, a renowned Naat Khuwan who had gained significant popularity for his soulful renditions of religious poetry, along with Zain Turabi, son of the esteemed scholar Hassan Turabi, and Syed Jan Ali Rizvi, another respected figure in the field of religious recitation. 

The news of their untimely demise has sent shockwaves through the religious and literary communities across Pakistan. Condolences are pouring in from fans, fellow artists, and admirers of their work.

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Emirates Connects Karachi to Bangladesh with Seamless Flights

Emirates offers a convenient and enjoyable travel experience for passengers flying between Karachi and Bangladesh. Travelers can easily browse flight schedules and destinations on the Emirates website, book flights quickly and securely, and benefit from the airline's Best Price Guarantee.

Emirates provides a range of services to enhance the passenger experience, including gourmet dining, award-winning inflight entertainment, and exceptional service across all cabin classes. To assist travelers in planning their trip, Emirates offers comprehensive destination guides featuring expert tips on local attractions, accommodation options, and dining recommendations.

Book your Emirates flight from Karachi to Bangladesh today and experience a world-class travel experience.

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JazzCash & Mobilink Bank Named Finalists for the Prestigious GLOMO Awards 2025

Karachi: Pakistan's largest fintech services provider, JazzCash, and the country's leading digital microfinance bank, Mobilink Bank, have been nominated for prestigious awards at the Global Mobile (GLOMO) Awards 2025. The winners will be announced at the upcoming Mobile World Congress (MWC) 2025 event.

JazzCash earned its GLOMO 2025 nomination in the 'Best Fintech Innovation' category for its Tap Pay for Business offering. This nomination is yet another recognition of JazzCash's innovative approach, the first of its kind globally, allowing over 360,000 merchants and businesses to accept payments from contactless cards or smartphones with a simple tap on an NFC-enabled Android device. Through its digital front-end partnership with Mastercard, JazzCash wallets can also directly tap and make digital payments with any contactless device. 

Mobilink Bank's 'Invisible Heirs' campaign has earned a coveted spot on the shortlist for the 'CMO Marketing Campaign' category. This powerful initiative sheds light on a critical yet often overlooked issue - women's struggle to understand, claim, and secure their rightful inheritance. The campaign not only raises awareness but also drives action through innovation. With Pakistan's first-ever inheritance calculator integrated into its app, Mobilink Bank empowers women with the tools to assert their legal rights and build a financially secure future.
 
President of JazzCash, Murtaza Ali, stated, "Our aim is to develop products that address the unique challenges of Pakistan's market. This nomination is a testament to our relentless pursuit of innovation and our commitment to making financial services accessible for all. Tap Pay is not just a feature; it's a key part of our efforts to cultivate a more inclusive, cashless society and a documented economy. We will continue to lead the way in transforming Pakistan's financial services landscape and paving the way for the widespread adoption of digital payments."

President and CEO, Mobilink Bank, Haaris Mahmood Chaudhary, said, "The Invisible Heirs campaign has not only ignited a nationwide conversation but also challenged deep-rooted societal norms that hinder women's financial independence. This campaign is a testament to our vision of a future ready bank that leverages innovation, advocacy, and strategic partnerships to drive meaningful change. I believe its global recognition will further amplify awareness and inspire collective action, accelerating progress toward an equitable financial landscape for all."

In 2024, Mobilink Bank received the "Digital Nations Video Creativity Award" for its "Invisible Heirs" campaign at GSMA's M360 Asia-Pacific. Similarly, JazzCash's innovative approach has already earned global recognition, winning the 'Pioneering Telco to Launch Tap on Phone' award by Mastercard at Edge 2024 in Dubai. In 2017, JazzCash was awarded GSMA's Glomo Award for the 'Best Mobile Product, Application, or Service for Women in Emerging Markets,' reinforcing its commitment to financial inclusion and empowering underserved communities.
 
Mobilink Bank and JazzCash are part of the VEON group, a global digital operator that provides converged connectivity and digital services to nearly 160 million customers in six dynamic markets home to 7% of the world's population.

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JazzCash & Mobilink Bank Named Finalists for the Prestigious GLOMO Awards 2025

Karachi: Pakistan's largest fintech services provider, JazzCash, and the country's leading digital microfinance bank, Mobilink Bank, have been nominated for prestigious awards at the Global Mobile (GLOMO) Awards 2025. The winners will be announced at the upcoming Mobile World Congress (MWC) 2025 event.

JazzCash earned its GLOMO 2025 nomination in the 'Best Fintech Innovation' category for its Tap Pay for Business offering. This nomination is yet another recognition of JazzCash's innovative approach, the first of its kind globally, allowing over 360,000 merchants and businesses to accept payments from contactless cards or smartphones with a simple tap on an NFC-enabled Android device. Through its digital front-end partnership with Mastercard, JazzCash wallets can also directly tap and make digital payments with any contactless device.

Mobilink Bank's 'Invisible Heirs' campaign has earned a coveted spot on the shortlist for the 'CMO Marketing Campaign' category. This powerful initiative sheds light on a critical yet often overlooked issue - women's struggle to understand, claim, and secure their rightful inheritance. The campaign not only raises awareness but also drives action through innovation. With Pakistan's first-ever inheritance calculator integrated into its app, Mobilink Bank empowers women with the tools to assert their legal rights and build a financially secure future.

 
President of JazzCash, Murtaza Ali, stated, "Our aim is to develop products that address the unique challenges of Pakistan's market. This nomination is a testament to our relentless pursuit of innovation and our commitment to making financial services accessible for all. Tap Pay is not just a feature; it's a key part of our efforts to cultivate a more inclusive, cashless society and a documented economy. We will continue to lead the way in transforming Pakistan's financial services landscape and paving the way for the widespread adoption of digital payments."

President and CEO, Mobilink Bank, Haaris Mahmood Chaudhary, said, "The Invisible Heirs campaign has not only ignited a nationwide conversation but also challenged deep-rooted societal norms that hinder women's financial independence. This campaign is a testament to our vision of a future ready bank that leverages innovation, advocacy, and strategic partnerships to drive meaningful change. I believe its global recognition will further amplify awareness and inspire collective action, accelerating progress toward an equitable financial landscape for all."

In 2024, Mobilink Bank received the "Digital Nations Video Creativity Award" for its "Invisible Heirs" campaign at GSMA's M360 Asia-Pacific. Similarly, JazzCash's innovative approach has already earned global recognition, winning the 'Pioneering Telco to Launch Tap on Phone' award by Mastercard at Edge 2024 in Dubai. In 2017, JazzCash was awarded GSMA's Glomo Award for the 'Best Mobile Product, Application, or Service for Women in Emerging Markets,' reinforcing its commitment to financial inclusion and empowering underserved communities.

 
Mobilink Bank and JazzCash are part of the VEON group, a global digital operator that provides converged connectivity and digital services to nearly 160 million customers in six dynamic markets home to 7% of the world's population. 

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LUMS Career Fair 2025 connects top talent with opportunities

Lahore: The Career Services Office (CSO) at LUMS recently hosted its Annual Career Fair, a flagship event that bridges the gap between academia and industry by connecting LUMS students with leading employers. This year's fair brought together more than 200 renowned national and international companies who engaged with over 1,800 students and alumni from various disciplines. Through on-site interviews, detailed career guidance, and resume submissions, the event gave students exposure to hiring practices and career pathways, ensuring they are well-prepared for an evolving job market.

LUMS has maintained its position as the top university in Pakistan for graduate employability, with 95% of its 2024 graduates securing employment within nine months—a testament to its strong industry linkages and career-focused initiatives. Additionally, LUMS' impressive rise of over 100 positions in the QS World University Ranking in 2024, placing it among the top 36% of universities globally, underscores its commitment to producing world-class talent.

Considering Pakistan's growing economic challenges, retaining this top talent within the country is becoming increasingly critical. Events like the LUMS Career Fair play a crucial role in linking students with promising local career opportunities, encouraging them to contribute to Pakistan's economic growth and innovation.

While speaking about the significance of this event, Dr. Ali Cheema, Vice Chancellor of LUMS, emphasised, " A unique feature of the LUMS Annual Career Fair is its diversity. Organisations from multiple sectors are present here, such as research, non-profits, corporate, and more. We have an alumni body of more than 19,000, who are highly successful across sectors, ranging from the corporate world to media, civil service, and beyond. In this way, the event aims to expose students to a variety of sectors and broaden their understanding of opportunities."

Beyond the Annual Career Fair, the LUMS CSO supports students through over 15 dynamic initiatives designed to enhance career readiness and job exploration. These programmes include alumni mentorship, campus recruitment drives, company office visits, and peer-to-peer guidance throughout students' academic journeys. By fostering a culture of professional development and innovation, LUMS remains committed to equipping its graduates to excel as leaders who will shape the future of industry in Pakistan and beyond.

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Launch of Pakistan’s Motor Insurance Repository, powered by CDC Pakistan

Karachi: Under the guidance of the Securities and Exchange Commission of Pakistan (SECP), in collaboration with Insurance Association of Pakistan (IAP) and industry participants, Central Depository Company of Pakistan Limited (CDCPL) is set to revolutionize the motor insurance landscape with the launch of Pakistan's Centralized Motor Insurance Repository. This pioneering initiative aims to enhance transparency, improve underwriting practices, and combat insurance fraud by providing a centralized database for motor insurance policies.

 The Repository was launched by SECP Chairman Mr. Akif Saeed and CDC CEO Mr. Badiuddin Akber at the InsureImpact Conference Pakistan (ICP) 2025, themed "Journey to an Insured Pakistan – Fostering Collaboration, Engagement & Innovation on 12th February in Karachi. SECP, in its 2023 report on Motor Third Party (MTP) Insurance, recommended the establishment of a motor insurance repository to address key challenges in the industry.

According to the report, motor vehicle insurance coverage in Pakistan remains significantly low compared to neighboring countries. With less than 3% of vehicles insured in Pakistan, the need for this repository has never been more critical. In contrast, countries like Bangladesh, and Sri Lanka have significantly higher insurance coverage rates at 36%, and 73%, respectively, demonstrating positive trends in the region.

Currently, the Motor Insurance Repository caters to Phase 1 by establishing a data repository for cross industry data sharing and regulatory oversight. Phase 2 will integrate with registration authorities for real-time insurance status verification, enhancing transparency and compliance. Phase 3 will cater to adding claims related data and integrations with other authorities (motorway, licensing) and other value-added features for insurers as well as policy holders.

Insurance partners onboarded include Adamjee Insurance Company Limited, Alfalah Insurance Company Limited, Asia Insurance, Atlas Insurance Limited, Century Insurance Company Limited, East West Insurance Co., Ltd., EFU General Insurance Limited, Habib Insurance Limited, IGI General Insurance Limited, Jubilee General Insurance Limited, Premier Insurance, Salaam Takaful Limited, Shaheen Insurance Company Limited, TPL Insurance Limited and United Insurance Company of Pakistan Limited.

With a proven track record in financial solutions, CDC remains committed to fostering trust and innovation. By making motor insurance more accessible, secure, and data-driven, CDC is not only transforming the financial landscape but also contributing to broader economic growth.

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