Saste Se Bhi Sastatareen Welcomes Fly Jinnah | A New Chapter in Affordable Air Travel

As Pakistan's travel landscape continues to evolve, Travelustaad.com's "Saste Se Bhi Sastatareen" initiative proudly welcomes Fly Jinnah, the newest budget-friendly airline to take flight in the country. This exciting venture, backed by a joint partnership between Air Arabia and the Lakson Group, brings fresh energy to domestic aviation. Licensed by the Pakistan Civil Aviation Authority, Fly Jinnah is scheduled to commence operations by June 2022, aiming to provide high-quality service at the lowest possible fares perfectly aligned with the spirit of "Saste Se Bhi Sastatareen."

Launching with three Airbus A320s, Fly Jinnah becomes the fourth active domestic airline in Pakistan, alongside PIA, Airblue, and AirSial. With its entry into the market, Travelustaad.com anticipates a new wave of price competitiveness and value-packed travel options, making it even easier for Pakistani travelers to book smart and travel light on the wallet. Fly Jinnah's commitment to top-tier cabin crew training and customer satisfaction adds an extra layer of reliability, ensuring that even the most affordable flight still delivers a quality experience.

With travel demand bouncing back and restrictions easing, now is the perfect time for Fly Jinnah to spread its wings. For price-conscious travelers, the arrival of this airline marks a significant shift more choices, lower fares, and no compromise on comfort. Travelustaad.com's "Saste Se Bhi Sastatareen" platform is all about offering unmatched deals, and Fly Jinnah's inclusion ensures that users can access the most affordable flight options in just a few clicks.

Fly Jinnah is more than just a new airline, it's a symbol of accessible air travel, and Travelustaad.com is proud to be the platform that delivers these budget miracles to your screen. Buckle up, Pakistan sastatareen safar just got a major upgrade.

Continue Reading

Gree Celebrates Dealer Success and Unveils Future Vision at ‘Gree Partner Prestige 2025’

Gree's Partner Prestige 2025 Celebrates Excellence

'Partner Prestige 2025': Gree Showcases Product Innovation, Recognizes Top Dealers

Lahore: Reinforcing its commitment to innovation, quality, and enduring partnerships, Gree hosted its premier dealer event, Gree Partner Prestige 2025, at the local hotel in Lahore. The exclusive gathering brought together top dealers and partners from across the country for a night of recognition, collaboration, and insight into Gree's future vision.

Organized by Gree and its official brand partner in Pakistan, DWP Group, the event spotlighted Gree's latest technological advancements, reaffirming its global leadership as the world's No. 1 brand in split air conditioners. The evening featured a formal product showcase, recognition of top-performing dealers, and strategic business updates. A highlight of the night was the launch of the "Gree Airy Series – Built for the Extreme" TVC, which received an overwhelmingly positive response from attendees.

The event was graced by senior leadership from DWP Group. Representing Gree's international presence were Jones Wu, General Manager for the Middle East & North Africa, and Cosmo Lam, Overseas Vice Regional Manager. From the DWP, key figures included Muhammad Farooq Naseem, Chairman & CEO DWP Group, Directors Zaka Muhammad Naseem & Taha Muhammad Naseem and Rizwan Butt, COO CE Division.

Speaking on the occasion, Muhammad Farooq Naseem, Chairman & CEO of DWP Group, said, "At DWP Group, we are proud to represent a brand that stands at the forefront of global innovation. Gree's growth journey in Pakistan is a testament to the strength of our dealer network and the trust of our customers. Events like Partner Prestige reaffirm our shared values of excellence, partnership, and progress."

Rizwan Butt, COO of CE Division, said, "Gree continues to lead through innovation and world-class technology. This event was a celebration of our partners who drive our vision forward and a preview of the future that lies ahead for Gree in Pakistan."

Speaking at the event, Jones Wu, General Manager for the Middle East & North Africa, stated, "Gree's product lineup reflects our dedication to delivering world-class solutions across different regions. Our expansion plans in Pakistan are ambitious yet grounded in the phenomenal response we've already seen from the market. Sales figures from Pakistan are consistently strong, and we see great potential for deeper market penetration. Through continued product innovation and strategic partnerships with DWP Group, we are confident that Gree will become a household name in every corner of Pakistan."

The Gree Partner Prestige 2025 event reaffirmed the brand's commitment to innovation and continued expansion in the Pakistani market. By engaging directly with its dealer network and outlining plans, Gree continues to raise industry standards and strengthen its position as a market leader. As Gree grows its presence, it is also expanding its product lineup to meet diverse consumer needs. This includes the high-performance T3 series—featuring the Airy Series, Fairy T3 Series, Pular T3 Series, Value Time T3 Floor Standing, and TFresh Floor Standing T3 Series—designed for extreme temperatures, and the budget-friendly T1 series—featuring the Pular Series, Charmo Series, and I shine Floor Standing AC—ideal for efficient, every day cooling. As the official brand partner for Gree in Pakistan, DWP Group continues to deliver cutting-edge innovations with reliable nationwide after-sales service through DWP Care, solidifying its position as a trusted leader.

Continue Reading

Banking Sector Backs Federal Budget 2025–26 to Drive Inclusive Growth and Economic Stability

Karachi:  As a key partner in Pakistan's economic development, the banking sector—under the aegis of the Pakistan Banks Association (PBA)—continues to play a vital role in supporting national priorities and advancing structural reforms. In close coordination with the Ministry of Finance (MoF), the State Bank of Pakistan (SBP) and other partners across the ecosystem, under the leadership of Honorable Finance Minister and the Governor SBP, the sector is proud to contribute to a series of transformative initiatives introduced in the Federal Budget 2025–26.

PBA played a catalytic role in closing the PKR 1.275 trillion Circular Debt Resolution transaction—one of Pakistan's largest and most complex financing efforts. Working closely with MoF, SBP, and the Central Power Purchasing Agency (CPPA), the Association reached a consensus on many intricate issues and secured vital regulatory concessions to make the deal viable for all stakeholders. This cashflow-backed solution with additional burden on the consumer is expected to stabilise the power sector and reduce electricity costs for consumers.

Among the most forward-looking initiatives in this year's budget is the National Subsistence Farmers Support Initiative (NSFSI), launched to support smallholder farmers. The program offers digital, cashflow-based loans of up to PKR 1 million, disbursed directly to farmers' wallets and redeemable at POS-enabled merchants for key agri-inputs. It will also provide tech-enabled agri-advisory services, promoting more inclusive rural financing dovetailed with Electronic Warehouse Receipt (eWhR) solution.

Similarly, the SME sector has gained renewed momentum. The SBP-led SME Risk Coverage Scheme, introduced last year, has disbursed over PKR 311 billion to 95,000+ businesses. As a result, SME financing has grown 36% to PKR 641 billion, with beneficiaries up 51%, bringing the Rs. 1.1 trillion credit target by 2028 within reach.

A government-backed subsidy scheme is being launched to support affordable housing for Pakistan's low- to middle-income buyers. With the support from the banking sector, the scheme will offer 20-year mortgages at subsidised rates, helping to raise the mortgage-to-GDP ratio from 0.3% to 5% by 2030.

To accelerate Pakistan's transition towards a greener and more inclusive mobility ecosystem, the government is launching a targeted financing scheme for electric 2-wheelers and 3-wheelers. Under this program—developed in close collaboration with the PBA and the banking industry—subsidised, collateral-light loans will be offered to eligible individuals, particularly gig workers, women, and small business owners. This initiative not only reduces carbon emissions, urban noise and air pollution but also meaningfully improves cost savings for the average citizen, especially amid rising fuel prices.

Youth, as a key driver of economic growth and innovation, remain central to the government's development agenda. Under the Prime Minister's Youth Business and Agriculture Loan Scheme, a PKR 200 billion disbursement target has been set to provide concessional financing to MSMEs, with a focus on the agriculture sector. The scheme also includes green loans of up to PKR 2.5 million to solarise diesel-powered tube wells—advancing a more sustainable and climate-resilient agri-economy.

In a landmark move, Pakistan's banking sector, in collaboration with the British Asian Trust (BAT), is launching the country's first-ever Pakistan Skills Impact Bond (PSIB)—a breakthrough instrument that shifts from traditional, target-based funding to outcome-based financing, where success is measured by real employment outcomes. Pakistan's technical and vocational education sector has long struggled with input-based funding models, limited accountability, and a growing gap between skills supply and labour market needs.  The idea is to attract global outcome funders and CSR contributors to scale the model. This represents a transformative step toward results-driven public finance and inclusive economic growth.

Zafar Masud, Chairman PBA, said, "These bold reforms and targeted interventions underscore the evolving role of the banking industry—not merely as a financial intermediary but as a strategic driver of national transformation. As a key enabler, the PBA continues to lead from the front—fostering collaboration between the public and private sectors, shaping progressive policy dialogue, and championing innovation that delivers real impact."

As Pakistan charts its course towards economic stability, inclusive growth, and long-term resilience, the banking sector remains deeply committed to aligning with the nation's development agenda.

Continue Reading

Game-Changing Satellite Partnership Sets Stage for a More Connected Pakistan

PTCL, Telco Integrators, and Kacific join forces to deliver nationwide connectivity through satellite services

Islamabad: Pakistan Telecommunication Company Limited (PTCL), Telco Integrators Pvt Ltd (TI), and Kacific Broadband Satellites Group have signed a Memorandum of Understanding (MoU) to collaborate on expanding high-speed satellite internet, broadband, and voice services across Pakistan.

This strategic partnership aims to deliver integrated connectivity solutions tailored to Pakistan's diverse geographic and infrastructural needs. By combining PTCL's robust telecommunications infrastructure, Telco Integrators' technical expertise, and Kacific's advanced satellite capabilities, the alliance aims to provide reliable, affordable, and scalable broadband solutions to underserved areas in Pakistan with the goal of contributing to the country's digital transformation.

PTCL will provide core telecommunications infrastructure, including the largest fiber cable network that spans from Khyber to Karachi, as well as submarine cables connecting Pakistan to the world. Telco Integrators will serve as Kacific's local service enabler, supporting the deployment and operation of satellite-powered internet, broadband, and network services across Pakistan. The partnership will jointly promote and distribute Kacific's broadband services to telecom operators, enterprises, and small and medium-sized enterprises (SMEs), thereby expanding access to reliable connectivity nationwide.

"This partnership represents a major milestone in enhancing digital connectivity across Pakistan," said Aamer Ejaz, Group Vice President, Carrier Solutions Business, PTCL. He further added, "PTCL will play its role in extending impactful services to areas previously beyond reach, acting as a catalyst for socio-economic development and digital inclusion."

"Expanding our footprint in Pakistan reflects Kacific's core mission to leave no one behind in the digital era," said Christian Patouraux, CEO of Kacific. He further stated: "Together with PTCL and Telco Integrators, we can drive meaningful change through satellite-powered connectivity."

"Our strength lies in turning advanced technology into practical, localized solutions and customer satisfaction ", said Imtiaz Ahmed Laghari, CEO of Telco Integrators. He added, "This collaboration allows us to deliver high-performance satellite services with on-ground expertise, making connectivity more accessible and dependable across Pakistan."

The alliance reflects a shared commitment to driving technological evolution in Pakistan through locally supported satellite solutions. With over half the population lacking access to reliable broadband, these services are poised to help close Pakistan's digital divide and empower remote communities, businesses, and public institutions with reliable broadband access.

Continue Reading

Heat-Prone Cities of Sindh Unveil Heat Action Plans as AKU and PDMA Strengthen Local Climate Resilience

Heat-Prone Cities of Sindh Unveil Heat Action Plans as AKU and PDMA Strengthen Local Climate Resilience

Karachi: In a significant move to strengthen preparedness for rising temperatures, the Centre of Excellence for Trauma and Emergencies (CETE) at Aga Khan University (AKU), in collaboration with the Provincial Disaster Management Authority (PDMA) Sindh, hosted a City Heat Action Plan Consultative Meeting on Friday, June 20, 2025.

The event marked a milestone in the HEAT (Heat Emergency Awareness and Treatment) project, funded by Elrha (Enhancing Learning and Research for Humanitarian Assistance), a UK-based humanitarian funding body. It brought together over 20 senior government officials—including Assistant Commissioners, Additional Deputy Commissioners, and District Health Officers—from five of Sindh's most heat-prone cities: Hyderabad, Dadu, Larkano, Mirpurkhas, and Naushero Feroze.
Over the past year, CETE and PDMA Sindh have supported local authorities in developing tailored Heat Action Plans focused on early warning systems, public awareness, emergency health response, and interdepartmental coordination. These cities were selected by PDMA based on their acute vulnerability to recurring extreme heat events.

"Each year, extreme heat pushes our healthcare systems to the brink and endangers lives, especially in vulnerable districts," said Mr. Syed Shayan Shah, Director Operations, PDMA Sindh. "These Heat Action Plans give our local administrations concrete protocols: when to issue warnings, how to coordinate ambulance services, where to set up heat relief camps. It's the kind of structured, city-level preparedness Sindh urgently needs."

This initiative comes at a critical time. Millions across Sindh—especially low-income households, the elderly, outdoor workers, and residents of informal settlements—remain at high risk during heatwaves due to limited access to cooling and routine power outages. The 2024 heatwave alone led to 5,358 hospital admissions for heat-related illnesses and 158 livestock deaths. Between April and May 2025, PDMA reports confirmed treatment of 675 heatstroke cases across the province. Overall, an estimated 8.6 million people across 26 districts in Sindh face heightened food insecurity due to compounding heat and drought risks.

Healthcare infrastructure continues to be strained during such events. Emergency centers often face shortages of basic supplies like IV fluids, oxygen, and cooling beds, while clinics report long wait times and admission delays, further contributing to fatalities.

"We are proud to have supported city administrations in building these action plans," added Mr Zaheer Chaand, Project Lead for HEAT at CETE, AKU. "This is a locally driven, evidence-informed effort that puts climate adaptation in the hands of those closest to the communities."

The initiative showcases a replicable, city-led model of climate resilience, empowering local governments with the tools to protect lives amid growing climate extremes.

Continue Reading

Join TECNO’s Shot on CAMON 2025 – Win $10,000, London Trip & Much More

Photography is more than taking pictures—it's about capturing stories. 

TECNO, the AI-powered smartphone brand, invites photography enthusiasts worldwide to enter the Shot on Camon 2025 Contest and showcase their creativity using the TECNO Camon smartphone.

 

 

Running from May 1st to September 30th, this year's contest offers incredible rewards: a $10,000 Grand Prize, theme-based cash awards, a trip to London, and the latest TECNO smartphones.

This edition highlights TECNO's FlashSnap technology—a one-tap photo mode that enables users to take clear, stable shots even in fast-moving scenes. With the Camon 40 Series, everyday users can achieve professional-quality results effortlessly.

To ensure fair and expert judging the of Shot on Camon contest, TECNO has once again partnered with Amateur Photographer, the world's longest-running photography magazine. Entries will be evaluated by a panel from both TECNO and the magazine based on instant capture ability, emotional impact, use of light and color, composition and image quality.

Participants can select any one from three themes to submit their entry:

• Snap Every Pulse – Show the energy of life: cityscapes, nature, or culture.
• Snap All Fleeting Bonds – Highlight the warmth of relationships—family, friends, pets.
• Snap Any Motion – Capture dynamic movement in action or everyday moments.

 

Photos must be original, high resolution, and include a visible TECNO watermark. Duplicate submissions will be disqualified.

Prizes & Recognition

The best entry will win grand prize of $10,000 and the title of "TECNO Photography Master". Each category winner will get $5000 gold prize, $3000 silver prize and $1000 bronze prize. The winners will also earn a chance to join London Photography Tour.

 

 

Moreover, best monthly regional entry will win Camon 40 Pro device. The top 10 Instagram Reel creators will get Camon 40 Premier 5G smartphones and title of "TECNO Friend". All winning entries will get featured in TECNO's global exhibitions, TECNO photo books, and online platforms.

Steps to Participate

1.    Capture Your Shot

Use a TECNO Camon phone. Make sure the TECNO watermark is visible.

2.    Choose a Category:

Pick the theme that best fits your image. One theme per photo.

3.    Submit Your Entry:

·         Post on Instagram or Facebook with hashtags: #ShotOnCamon and #TECNOCamon40Series

·         Email to: shotoncamon@tecno-mobile.com

o    Subject: [City Name] + @InstagramHandle + ShotOnCamon

o    Body: Theme + Photo Title

o    Attachments: High-res image (JPG, under 30MB, short edge ≥1000px), EXIF screenshot

 

 

The Shot on Camon contest is TECNO's celebration of everyday storytelling—proving that powerful photography doesn't require professional equipment. All it takes is a sharp eye, a creative spark, and the right phone.

Join the contest. Capture your best moment. And let the world see your story. For more details, visit TECNO's official website:https://www.tecno-mobile.com/pak/news/detail/#/1909

Continue Reading

Zong Recognized for Exceptional Hajj Connectivity Services

Islamabad: Zong, Pakistan's leading digital innovation company, has received "Profound Appreciation for upholding the highest standards of services" award from the Ministry of Religious Affairs (MoRA) for its outstanding support to Pakistani pilgrims during Hajj 2025. The award was presented at a ceremony in Makkah as part of a special recognition program led by the Coordinator of Makkah and his team from the Pakistan Hajj Mission, honoring key contributors to this year's successful Hajj operations.

As part of its strategic partnership with MoRA, Zong enabled seamless connectivity for over 90,000 Government Scheme Hujjaj through its specially designed Hajj 2025 international roaming bundle. The package included free SIMs, 240 international minutes, 60 SMS, 2GB of WhatsApp data, and 10GB of unrestricted data allowing pilgrims to stay in touch with their families throughout their spiritual journey.

Zong's efforts were acknowledged specifically for its provision of international roaming services to pilgrims and its satisfactory delivery of telecom support during Hajj 2025. In addition to robust network services, Zong provided real-time in-app tracking, a dedicated helpline, and on-ground assistance via service kiosks across key locations in the Kingdom of Saudi Arabia, ensuring that help and connectivity were always within reach.

Khurram Ishaq, Head of LDI & International Business at Zong, shared: "Supporting Hajj pilgrims on such a meaningful journey is a responsibility we take seriously. At Zong, we see connectivity as a vital companion on this sacred journey, enabling presence, peace of mind, and connection with loved ones even across borders. Our goal was to deliver uninterrupted connectivity, ease of communication, and dependable assistance throughout. This recognition from the Ministry reflects the success of our team's commitment and the impact of our services on the ground."

This recognition reinforces Zong's mission to lead with innovation and serve Pakistanis at home and abroad through advanced, reliable digital solutions.

Continue Reading

CBD Punjab Strengthens Academia-Industry Linkages with Bahria University Student Visit

Lahore:  The Punjab Central Business District Development Authority (PCBDDA), also known as the Central Business District Punjab (CBD Punjab), welcomed a delegation of MS Project Management students from Bahria University for an immersive academic visit to its flagship development, NSIT City. The initiative aimed to provide future project managers with first-hand exposure to cutting-edge project execution and management practices in the heart of Punjab's premier business hub.

During the visit, the students received comprehensive briefings on CBD Punjab's operational framework and ongoing development initiatives. Detailed sessions were led by Mr. Asif Iqbal, Director of Project Management at CBD Punjab, and Mr. Yasir Saifullah, Project Manager at NSIT City, who shared insights into the strategic planning, execution, and challenges of large-scale urban development projects.

A highlight of the visit was a guided tour of the Celestia IT Office Tower, a hallmark of innovation within NSIT City. Here, students observed real-time infrastructure planning and on-ground project execution, gaining valuable practical knowledge that bridges the gap between academic theory and industry realities.

This academic-industry collaboration reflects CBD Punjab's commitment to nurturing the next generation of project management professionals. The visit provided an ideal platform for students to engage directly with industry experts, enhancing their understanding of modern project management methodologies and the complexities of urban development.

Imran Amin, CEO of CBD Punjab, commented on the occasion: "At CBD Punjab, we believe in empowering the leaders of tomorrow by fostering strong connections between academia and industry. We are proud to open our doors to students and young professionals eager to learn from the transformational projects shaping the future of our country. By providing real-world learning opportunities, we not only enhance academic growth but also inspire and equip the next generation of nation-builders to drive meaningful change."

CBD Punjab remains dedicated to supporting educational initiatives and building a skilled workforce capable of delivering innovative solutions for Pakistan's urban future.

Continue Reading

​From Glaciers to Deltas: Voices from the Roof of the World Launches Season Four

According to a report by the UN Trade and Development (UNCTAD), least developed countries contribute to 1.1% of global CO2 emissions from fossil fuels and industry, yet 69% of climate related disaster deaths over the past 50 years occurred in these countries.

Voices from the Roof of the World (VRW), the award-winning documentary series, is expanding its lens beyond the towering ranges of Central and South Asia to uncover urgent environmental stories in affected regions. These include deltas, deserts, forests, and underground systems – areas often overlooked in global climate conversations. The series has begun production on its fourth season scheduled to air in the last quarter of 2025. 

From the heart of the Pamir mountains in Tajikistan to the treacherous glaciers of Kyrgyzstan, the arid salt ranges of Pakistan's Punjab to the fertile forests and rivers in Nepal, Season Four of VRW will take viewers on a vivid journey across Pakistan, India, Nepal, Kyrgyzstan, Tajikistan, Uzbekistan. 

VRW aims to amplify the voices of those most affected and reveal how climate change is reshaping lives and landscapes—and how people are responding with resilience, ingenuity, and deep cultural solutions. The stories are deeply rooted in place yet echo a global concern—how do we react in the face of environmental breakdown?

The series is a joint production of the Aga Khan University (AKU) and the Aga Khan Agency for Habitat. It is generously supported by the Prince Sadruddin Aga Khan Fund for the Environment, Ross Beaty, the Sitka Foundation, Jenabai Hussainali Shariff Family, Gulshan Kassamali Jiva Family, and Aga Khan Foundation. 

"We are deeply grateful to our long-standing and new supporters alike," says AKU President Sulaiman Shahabuddin. "Their backing has been instrumental in bringing these stories to life—stories that aim to inspire policymakers, business leaders, and the public to take meaningful action to reverse climate change, halt ecological destruction, and conserve the planet's natural resources." 

"By funding and mentoring local filmmakers, including many talented women, we
 are helping them spread awareness of the severity of the climate crisis impacting the people
and wildlife of their home region," says Andrew Tkach, VRW's Executive Producer and multi-Emmy Award winner. 

VRW's documentary episodes have received both international and local acclaim, winning 18 awards to date. These include the John B. Oakes Award for Distinguished Reporting on the Environment (2023), the Yugo BAFTA Student Film Award in Documentary (2024), and prizes at the International Nature and Environmental Protection Film Festival in Hungary and the Nepal European Union Film Festival. Over 30 episodes have been screened at more than 50 international film festivals and broadcast on outlets such as Al Jazeera, ARTE, Current TV Czech Republic, Sharjah TV, and PBS Charlotte.

Continue Reading

Pakistan’s Ather Zahid Defeats Indian Rival to Retain International Wrestling Title in Nepal

Ather Zahid Dedicates Eid Victory to Pakistan After Championship Win Over Indian Wrestler

Pakistani professional wrestler Ather Zahid successfully defended his international championship title by defeating Indian wrestler Samrat Virender at a major global wrestling event held in Kathmandu, Nepal on Eid-ul-Azha.

Speaking after his impressive victory, the 29-year-old champion expressed pride in representing Pakistan on an international stage. "This win is my gift to Pakistan and its 250 million people," he remarked.

Though he spent Eid away from his home and loved ones, Ather Zahid dedicated his triumph to the entire nation, calling it a moment of pride for every Pakistani.

Continue Reading

LUMS Hosts UX Pakistan 2025, Country’s Biggest Design Conference Focused on Social Impact

LUMS Hosts UX Pakistan 2025: The Country's Largest Design Conference Promoting Human-Centered Innovation for National Transformation

Lahore:  The Lahore University of Management Sciences (LUMS) recently hosted the 8th edition of UX Pakistan 2025, the country's largest and longest-running design conference, bringing together a vibrant assembly of designers, technologists, educators, and thought leaders from across Pakistan and beyond. With the theme "Design for Social Impact", the two-day event marked a pivotal moment in the national discourse on design, positioning it not just as an aesthetic tool but as a strategic force for societal transformation.

This year's conference featured design leaders challenging the status quo, urging a shift from traditional, surface-level interpretations of design toward its strategic application in addressing Pakistan's most pressing challenges—from inclusive education and public health to climate resilience and equitable urban development.

Design in Pakistan has evolved beyond simply creating user interfaces; it now encompasses systems thinking, strategic planning, and a focus on social equity. The UX Pakistan conference serves as a call to action, aiming to establish design as a vital driver of human-centered innovation across both public and private sectors.

Now a cornerstone initiative in the local design ecosystem, UX Pakistan began as a student-led movement at LUMS and has evolved into a national platform for design discourse and action. This year's conference not only featured keynote presentations and panel discussions by influential speakers but also served as the launchpad for Design for Pakistan, an impactful new initiative aimed at institutionalising design-led thinking and practice across academia, government, and industry.

Design for Pakistan aims to move beyond advocacy by establishing a practical, actionable framework for integrating design into national development. It will focus on modernising academic curricula, launching design fellowships, building cross-sector partnerships, and supporting governments in co-creating public services grounded in empathy and real-world context.

In a country where Sustainable Development Goals (SDGs) remain an urgent priority, the event spotlighted how design can serve as a practical, iterative tool to shape localised solutions that are both intelligent and scalable.
As Pakistan continues to navigate complex social, economic, and environmental challenges, UX Pakistan 2025 has reemphasised the need to cultivate a national design culture—one that is rooted in local context and driven by impact, not imitation.

With the excitement of this year's conference still strong, the message from LUMS is clear: Pakistan doesn't need to catch up with global design trends; it needs to chart its own path, and the time to do that is now.

Continue Reading

Police Team Arrested After Fatal Shooting During Hospital Raid in Gilgit

Lockup Left Open for Detained Policemen After Deadly Hospital Incident

Gilgit: In a highly unusual incident, the police team that conducted a raid at City Hospital has been taken into custody — yet the lock on the lockup door where the uniformed officers are being held has reportedly been left open, as clearly visible in circulating photos.

According to details, the ICT (Islamabad Capital Territory) police carried out a raid inside City Hospital to apprehend a suspect. However, during the operation, gunfire broke out, tragically resulting in a female patient being struck by a bullet and losing her life. Following the incident, the police team responsible was arrested.

Reports suggest that while the officers were placed in a holding cell, fellow officers allegedly left the cell's latch open, raising serious concerns about internal accountability and procedural integrity within the police department.

Continue Reading

BingX Launches $150M Shield Fund to Set a New Benchmark for User Protection

PANAMA CITY: BingX, a leading global cryptocurrency exchange and Web3 AI company, has introduced the Shield Fund, a permanent $150 million safety reserve dedicated to safeguarding users against unforeseen cyber threats and extreme market volatility. Unlike conventional insurance models, the Shield Fund is entirely self-funded and always active, enabling BingX to respond swiftly during crises. This initiative underscores BingX's commitment to transparency, accountability, and its unwavering user-first vision.

Built with long-term sustainability in mind, the Shield Fund features continuous internal audits and dynamic risk assessments to adapt to evolving market conditions. It offers BingX users an added layer of real-time protection and peace of mind, solidifying BingX's position as a leader in secure and responsible crypto trading.

"The launch of the BingX Shield Fund is a strategic extension of our user-first vision. It is not simply a financial safeguard — it is a symbol of how we view responsibility at scale," said Vivien Lin, Chief Product Officer at BingX. "We are reaffirming our commitment to building a secure, transparent, and forward-thinking trading environment. As our platform grows, so does our duty to empower users with tools and systems that ensure confidence, resilience, and long-term trust."

Following the implementation of Proof-of-Reserve, the Shield Fund represents the next chapter in BingX's ongoing mission to elevate platform integrity and user protection. Together, these initiatives form a robust foundation for a more transparent, secure, and accountable trading environment. Looking ahead, BingX remains committed to delivering proactive safety measures and pioneering infrastructure innovations to safeguard user interests.

Continue Reading

​Gaming in 2025 Just Got Smarter – TCL’s C6K is the Ultimate Console Companion

 If you're a console gamer in Pakistan, your setup isn't complete without a TV that keeps up with your skills, and that's exactly what TCL's new C6K QD-Mini LED TV delivers. Designed to elevate your gaming experience, the C6K brings premium features to the living room at an unbeatable value. Whether you're into fast-paced shooters, FIFA marathons, or open-world adventures, TCL's C6K is built to deliver smooth, responsive, and visually stunning gameplay right out of the box.

144Hz Native Refresh Rate – Game On with Ultra-Smooth Motion

The 144Hz native refresh rate is a standout feature in the C6K, especially in this price segment. This means less motion blur and more precise movement, crucial for competitive gameplay. Pair that with AMD FreeSync Premium Pro and Game Master Mode, and you've got a display that reacts as fast as you do.

Console-Friendly Features That Do the Work for You

Thanks to HDMI 2.1 support and Auto Low Latency Mode (ALLM), the C6K automatically switches to optimal gaming settings the moment it detects your console. Say goodbye to lag and hello to real-time response and high-speed action.

More Than Just Gaming – It's Your All-in-One Entertainment Hub

The C6K isn't just made for gamers, it's your complete home entertainment powerhouse. With Dolby Vision IQ, HDR10+, and Dolby Atmos powered by a premium Onkyo 2.1 Channel Hi-Fi sound system, it delivers stunning visuals and immersive audio for movie nights, binge-worthy dramas, and live cricket like never before. Powered by Google TV, you get instant access to YouTube, Netflix, Prime Video, and more through an effortless, user-friendly interface that fits perfectly into your lifestyle.

Key Gaming Features on TCL C6K:

• 144Hz Native Refresh Rate for ultra-smooth visuals
• 240Hz Game Accelerator for next-level responsiveness
• AMD FreeSync Premium Pro for reduced screen tearing
• Game Master Mode for optimal performance
• HDMI 2.1 & ALLM for faster response times
• Dolby Vision IQ & HDR10+ for immersive visuals
• Now available across Pakistan in 55", 65", 75", 85" and 98" sizes, the TCL C6K QD-Mini LED TV starts at just PKR 224,900, making premium entertainment more accessible than ever for Pakistani consumers.
Ready to Level Up?

If you're ready to upgrade your console gaming experience without breaking the bank, the TCL C6K is the smart choice for 2025. High-performance visuals, gamer-first features, and cinematic clarity — all from Pakistan's trusted name in smart TVs.

Available now at TCL Flagship Stores, leading electronics retailers nationwide, and online at the official TCL Pakistan website: www.tclpakistan.com 

Continue Reading

Spotify’s Fresh Finds Pakistan Playlist Highlights Rising Local Talent Since 2021

Spotify's Fresh Finds Celebrates a Decade of Discovering Breakout Talent

Young Pakistani Artists Make Waves Globally via Spotify's Fresh Finds Playlist

Afusic emerges as a success story of the Fresh Finds program in Pakistan.

 

Karachi: Spotify has announced a major milestone for 2025 - 10 years of Fresh Finds, the initiative designed to help independent artists get discovered at the earliest stages of their careers. Since its launch in 2015, Fresh Finds has supported nearly 70,000 artists, becoming a global pipeline for new talent and a key discovery engine across genres.

In 2024, over 18,000 artists from 127 countries were featured on Fresh Finds playlists and more than 65 million artist discoveries were driven by Fresh Finds last year alone. The Fresh Finds ecosystem includes both global and local playlists, and a wide range of genre-based collections. Curated by over 30 Spotify editors worldwide, these playlists are built using data, artist submissions, research, and editorial instinct. On average, artists see their new listeners and international streams more than double in the month after being added to Fresh Finds ecosystem.

 

Launched in late 2021, Fresh Finds Pakistan playlist features upcoming artists from the country. Spotify revealed that the top breakout artists featured on the Pakistan Fresh Finds Playlist in the last three years include, AUR, Afusic, Ali Soomro, Ali Raza, Ali & Shjr and Zeeshan Ali, all of whom have captured mainly young audiences with their distinct voices and innovative sounds.

 

With nearly 80% of its listeners under the age of 35  and over 40% under 24, the Fresh Finds Pakistan playlist clearly strikes a chord with young listeners, highlighting its strong appeal among Gen-Z and young millennial fans. Listenership from Gen Z has grown by 172% year over year, proving their hunger for fresh sounds and boundary-pushing talent.

 

"One of the latest exciting stories of Fresh Finds from Pakistan is Afusic. When we featured him on the playlist cover of Fresh Finds just two months ago, it was clear that his music had something special. To date, over half the artists first featured on Fresh Finds are later added to other Spotify editorial playlists - just like Afusic, whose songs now appear on Hot Hits Pakistan, Paka Hit Hai, and Desi Hits. His track Pal Pal with Ali Soomro has resonated with listeners around the world, climbing to the number one spot in several countries", said Rutaba Yaqub, Artist & Label Partnerships Manager at Spotify for Pakistan and UAE.

Hip-hop has seen a significant rise in popularity among Pakistan's youth, with rap and hip-hop streams in Fresh Finds Pakistan increasing by 55% and 50% respectively over the past three years. Desi hip-hop also experienced strong growth, with a 41% increase in streams. The playlist's global traction continues to grow, with top streaming countries including the US, Singapore, Australia, France, and Denmark — highlighting the international appeal of these emerging Pakistani artists.

At a time when discovery and audience-building are more fragmented and competitive than ever, the Fresh Finds program continues to prove the power of curated editorial support in elevating emerging artists. To celebrate a decade of impact, Spotify has launched a special 10-year anniversary playlist, available here. For more insights and details, visit the Spotify Newsroom  here.

Continue Reading

TECNO Camon 40 Series Captures Androon Lahore Like Never Before – Through ‘Shot on Camon’ Photowalk

TECNO continues to empower users to become storytellers — and what better way to bring that vision to life than through a creative journey across the historic heart of Lahore. The 'Shot on Camon' photowalk invited students and content creators to explore the vibrant culture of Androon Lahore using the advanced camera technology of the new Camon 40 series.

To elevate the experience, TECNO collaborated with incredibly talented photographer Art by Wasif, widely recognized for capturing the essence of Pakistan's cultural heritage. Leading the photowalk, Wasif shared expert insights on composition, lighting, and storytelling, while demonstrating the impressive imaging capabilities of the Camon 40 Series.

Reflecting on the experience, Wasif shared: "TECNO's AI is one of the best I've used."
He highlighted the convenience of AI Eraser, which swiftly removes distractions from photos, and praised FlashSnap for its ability to capture fast-paced scenes in Lahore's lively streets with clarity and precision.
Capturing stories through Camon 40's AI Camera

As participants explored Androon Lahore's historic streets, colorful bazaars, and architectural landmarks, the Camon 40 Series brought each moment to life with intelligent camera features designed for creative freedom:
FlashSnap: Perfect for capturing fast-moving moments with sharp clarity, making it easy and fun to capture the energy of Lahore's bustling streets.

AI Eraser 2.0: Allowed users to remove unwanted objects from their photos instantly, ensuring every shot was clean and focused.
AI Background Extender: Gave participants creative control, letting them expand and enhance their photo compositions with just a tap.

Real Stories, Real Impact

The hands-on experience with the TECNO Camon 40 sparked enthusiastic feedback from participants. Amna, a student from LUMS, commented:
"This was my first time using the Camon 40, and I was amazed at how professional my photos looked. The AI tools made everything so easy and fun."

Shahid, another attendee, noted:
"The phone itself is super sleek, but it's the camera that really amazed me. The pictures captured on Camon 40 Pro are astonishing. TECNO clearly understands photography."
     
The Shot on Camon photowalk was more than just a photography session — it was a celebration of culture, creativity, and youth expression. By providing cutting-edge tools in an inspiring environment, TECNO continues to champion the creative potential of the next generation.

With the Camon 40 series, TECNO reaffirms its leadership in smartphone camera innovation and its commitment to enabling users to see the world — and tell their stories — through a smarter, more beautiful lens.
TECNO's global Shot on Camon contest is also live now. Capture life as it moves, turn every moment into a masterpiece and get a chance to win amazing prizes each month. Users can participate in any of three categories: Snap Every Pulse, Snap All Fleeting Bonds and Snap Any Motion.

For further details, visit TECNO's social media channel: https://www.instagram.com/p/DJWgNjwoePS

Continue Reading

foodpanda prioritizes rider well-being with successful Safety & Health Week

foodpanda Hosts Rider Safety & Health Week to Support Delivery Partners

Karachi: foodpanda, Pakistan's leading online delivery platform, recently concluded its dedicated Rider Safety & Health Week, an initiative designed to highlight the company's appreciation and commitment to its rider community. The week-long program, executed with the support of various partners and internal teams, focused on equipping riders with essential safety knowledge, health resources, and a renewed sense of care.

"The dedication of our delivery partners is what truly drives foodpanda. This Rider Safety and Health week served as a vital moment to highlight our profound respect and responsibility towards them," said Head of Logistics foodpanda, Ahsan Malik.  We are deeply committed to ensuring their well-being, not just through essential gear and services, but by creating a culture of safety and care that goes beyond the road."

The week kicked off with a strong emphasis on road safety. A powerful safety awareness video, featuring renowned automotive expert Suneel Munj, was widely shared across PakWheels' social media platforms, spreading the message far and wide. This was followed by an engaging in-person session hosted by Suneel Munj at foodpanda's Lahore office, providing riders with direct insights and practical advice. The collaboration with PakWheels also extends to enhancing rider recruitment and engagement through digital promotions across both platforms, featuring tailored bike product campaigns and safety tips.

Throughout the week, foodpanda collaborated with key partners to further educate, equip, and empower its riders. Atlas Honda conducted a specialized road safety session for over 50 riders, while WASL offered convenient bike upgrade options through easy installment plans. Essential bike maintenance services were provided by KAACIB, which not only offered services to over 50 riders but also partnered with foodpanda to offer door-to-door bike maintenance and discount home services like plumbing, electrical work, cleaning, and appliance repairs for riders.

Action Oils contributed by distributing free engine oils and filters to 50 riders, ensuring their bikes remain in optimal condition. To promote safer, hands-free riding, Qist Bazaar gifted over 50 AirPods and further solidified its partnership by offering riders access to essential products like phones and appliances through easy monthly instalments, with a 15% discount on down payments. The partnership was launched with a successful 3-day expo, generating more than 100 leads and positive rider feedback. Furthermore, over 2,000 reflective stickers were also distributed among delivery partners to enhance bike visibility.

foodpanda also collaborated with the Karachi Traffic Police to provide comprehensive road safety training, led by Trainer Inspector M. Sohail and DIG Traffic Syed Pir Muhammad Shah. These sessions focused on defensive driving, traffic laws, and safe vehicle handling to enable a more responsible delivery ecosystem.

Beyond road safety, rider health was a central part of the initiative. foodpanda hosted a comprehensive two-day Health Camp at its Karachi Head Office, where over 10 health partners, including Chughtai Lab, PharmEvo, Uniferoz, Sukoon, Haleon, Nutrifactor, Herbiotics, RHS, MMS, and One Health Labs, offered free health checkups, kits, and tests. This service benefited over 100 riders, as well as office guards and staff, highlighting a holistic approach to well-being.

This successful week highlights foodpanda's dedication to its rider community. By investing in their safety, health, and overall welfare, foodpanda continues to build a supportive ecosystem that empowers its riders and ensures the seamless delivery of services across Pakistan.

Continue Reading

MG Pakistan Airlifts Key Components to Overcome Regional Disruptions and Ensure Timely Deliveries

Lahore: MG Pakistan has reaffirmed its unwavering commitment to quality and customer satisfaction by swiftly airlifting critical vehicle components in response to recent geopolitical disruptions. These proactive measures were taken to minimize delays in the delivery of the MG HS PHEV – True Hybrid Electric, Pakistan's first locally assembled plug-in hybrid.


 

The ongoing geopolitical situation caused temporary shipment rerouting, resulting in minor delays in select color variants and the delivery of free 7KW chargers. In light of these challenges, MG Pakistan responded decisively by airlifting essential kits and components to resume production at full capacity.

 

"We are pleased to share that production is now running at full speed, and deliveries are resuming immediately," said Syed Asif Ahmed – General Manager Marketing Division - MG Pakistan. "Our top priority is to ensure our customers receive their vehicles with minimal disruption."

 

MG Pakistan expressed gratitude to its valued customers for their patience, trust, and confidence. The company emphasized that its dedication to safety, quality, and timely delivery remains stronger than ever.

Continue Reading

ایم جی پاکستان نے گاڑیوں کی بروقت ترسیل کیلئے اہم پرزہ جات فضائی راستے سے امپورٹ کر لیے

لاہور: ایم جی پاکستان نے حالیہ پاک بھارت کشیدگی کی وجہ سے شپمنٹ کے روٹس میں عارضی تبدیلیوں کے نتیجے میں گاڑیوں کے اہم پرزہ جات کی ترسیل میں رکاوٹوں کو دور کرنے کیلئے گاڑیوں کے اہم پرزہ جات فضائی راستے سے امپورٹ کرلیے ہیں۔ یہ بروقت اقدام مقامی طورپر اسمبل شدہ پاکستان کی پہلی پلگ ان ہائبرڈ گاڑی ایم جی ایچ ایس پی ایچ ای وی کی بروقت ترسیل کو یقینی بنانے کیلئے اٹھایاگیاہے۔

 

حالیہ علاقائی جغرافیائی و سیاسی صورتحال کے باعث شمپنٹ روٹس میں عارضی تبدیلیاں رونماہوئیں جس کے باعث کچھ رنگوں کی دستیابی اورمفت فراہم کیے جانے والے 7کلوواٹ کے چارجرز کی فراہمی میں معمولی تاخیر ہوئی۔ ان چیلنجز کے پیشِ نظر، ایم جی پاکستان نے مکمل استعدادکے ساتھ پراڈکشن شروع کرنے کیلئے فوری طورپر فضائی راستے سے ضروری کٹس اوراہم پرزہ جات امپورٹ کیے۔

 

ایم جی پاکستان کے جنرل منیجر مارکیٹنگ ڈویژن سید آصف احمد نے کہاکہ ہمیں یہ بتاتے خوشی ہورہی ہے کہ ہماری گاڑیوں کی پراڈکشن پوری رفتار سے جاری ہے اور گاڑیوں کی ترسیل دوبارہ شروع کردی گئی ہے۔ ہماری اولین ترجیح ہے کہ صارفین کم سے کم رکاوٹ کے ساتھ اپنی گاڑیاں بروقت حاصل کرسکیں۔

 

انہوں نے کہاکہ ہم اپنے صارفین کی جانب سے انتظارکرنے اور ایم جی پاکستان پر اعتمادکیلئے صارفین کے شکرگزارہیں۔ کمپنی نے اس عزم کا اعادہ کیاہے کہ حفاظت، معیاراور بروقت ڈیلیوری کیلئے لگن پہلے سے کہیں زیادہ مضبوط ہے۔

Continue Reading

Young TikToker Sana Yousuf from Chitral Shot Dead in Islamabad

In a tragic incident in Islamabad, a young TikToker from Chitral, Sana Yousuf, was shot dead at her residence in Sector G-13.

According to Islamabad Police spokesperson, the incident took place on Monday evening when an unknown assailant entered her home and opened fire, fatally injuring her. The police immediately arrived at the scene upon receiving the report and shifted the body to PIMS Hospital for a post-mortem examination.

Preliminary investigations suggest that the attacker was a guest at Sana Yousuf's home, who shot her and then fled the scene. A police officer confirmed to Urdu News that the suspect was known to the victim and had visited her residence before committing the crime.

Just hours before the incident, Sana Yousuf had posted a video from Islamabad on her Instagram account.

Islamabad Police have launched a detailed investigation and assured that the media will be kept updated on the progress of the case.

Continue Reading