Karachi - With the wedding season in full swing across Pakistan, Spotify is amping up the celebrations with the country’s favourite beats. The nation’s listening patterns reveal just how central music is to every Shaadi moment. According to Spotify data, searches for wedding-related keywords rise by nearly 20% during the September–February period each year (2022–2025), while user-created wedding playlists have surged by a remarkable 330% since 2022.
More than ever, the trends
show that listeners are taking control of their soundtracks, crafting
personalized playlists that match the vibe of every function. The sound of
today’s Pakistani wedding is a lively blend of Bollywood, Desi Pop, Dance,
Bhangra, and Disco, with the 2010s emerging as the most-featured decade in user
compilations. From local favourites like “Nach Punjaban”
by Abrar Ul Haq, “Haye Dil”
by Jimmy Khan,
and “Shakar
Wandaan” by Asrar,
to global party anthems such as “London
Thumakda”, “Gallan
Goodiyaan”, and “Sadi Gali”,
listeners are blending nostalgia with high-energy hits. During the last wedding
season (September 2024–February 2025), streams of these user-created playlists
were almost 30% higher compared to the rest of the year.
At the heart of these
celebrations lies Spotify’s Shaadi hub,
the go-to destination for every wedding playlist, from mehndi nights to dance
floor showstoppers. Streams of the Shaadi hub playlists in Pakistan jumped by
65% during last year's wedding season, reflecting the growing love for curated,
localized soundtracks. Designed to celebrate Pakistan’s rich wedding culture,
the Shaadi hub captures the spirit of every festivity and connects music lovers
through shared rhythms and emotions.
Inside the hub, some songs
have become pure Shaadi essentials. The “Mehndi Hits”
playlist leads with tracks like “Maghron La”
by Rozeo
and Sabri Sisters, “Mehndi”
by Jawad Ahmad,
and “Ballay Ballay”
by Shiraz Uppal
and Harshdeep
Kaur, while “Shaadi Hits”
keeps crowds moving with “Chhalawa” by
Wajahat Rauf
and “Desi Thumka”
by Nouman Khalid.
Interestingly, the
celebration does not stop at Pakistan’s borders. Spotify data shows strong
listenership from countries including the USA, UK, Canada, and the UAE, proving
that wherever Pakistanis go, their wedding beats follow.
The rhythm peaks on weekend
nights, with Saturday and Sunday evenings between 8 p.m. and 10 p.m. seeing the
highest surge in wedding playlist streams. These are the moments when dance
floors fill up, the music takes over, and celebrations truly come alive.
Beyond the data, one thing
stands out: Pakistani weddings are where tradition meets modern taste, and
music bridges that beautifully. Through its Shaadi hub, Spotify continues to
celebrate local culture by soundtracking the most unforgettable moments for
millions of listeners, at home and around the world.
Listen to the Shaadi hub
playlists on Spotify here.
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Wedding season in Pakistan refers to the months between September and February.
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