LG begins global launch of its new mid-range smartphone series

3G and LTE Devices Impress With Stunning Design, Responsive In-Cell Touch Displays and LG’s User Experience

LG Electronics (LG) kicks off the global rollout of its new mid-range smartphone lineup starting in South America to be followed closely by Europe, Asia, Middle East Africa and North America. This premium but affordable series comprised of Magna, Spirit, Leon and Joy was first unveiled at Mobile World Congress (MWC) in early March where it was noted for bringing sophisticated design, optimized performance and effortless user experience to a broader range of consumers. 

By combining the most essential hardware with LG’s premium design elements and user experience, LG has created the perfect balance of style and usability. The Magna and Spirit are designed to fit more comfortably in the palm of one’s hand with its subtle 3000mm radius curved display. In-cell touch display technology on the Magna, Spirit and Leon brings the on-screen images closer to the fingers for improved sensitivity and more direct touch response. And with the newlineup, LG is carrying over popular UX features originally designed for its premium smartphones. Gesture Shot, for instance, makes it easy to take selfies with a hand gesture that starts a three-second countdown. Glance View allows users to quickly access key information such as time, recent messages or missed calls with a simple downward swipe of the screen, even when the display is off.

“Millions of customers around the world today are seeking reasonably-priced devices that don’t sacrifice on looks or features,” 

said Juno Cho, president and CEO of LG Electronics Mobile Communications Company. 

“Our newest mid-range smartphones are designed with both new and experienced users in mind all over the world who know a good deal when they see one.”

LG Magna Specifications:

• Magna Magna LTE
• Display 5.0-inch HD (294 ppi)
• Chipset 1.3GHz Quad-Core, 1.2GHz Quad-Core
• Camera Rear 8MP / Front 5MP
• Memory         8GB / 1GB
• Battery 2,540mAh
• OS         Android 5.0 Lollipop
• Network         HSPA+ 21Mbps LTE Cat. 4 
• Size         139.7 x 69.8 x 10.2mm

LG Spirit Key Specifications:

• Spirit Spirit LTE
• Display 4.7-inch HD (312 ppi)
• Chipset 1.3GHz Quad-Core, 1.2GHz Quad-Core
• Camera Rear 8MP or 5MP* / Front 1MP
• Memory         8GB / 1GB
• Battery 2,100mAh
• OS        Android 5.0 Lollipop
• Network        HSPA+ 21Mbps LTE Cat. 4
• Size        133.3 x 66.1 x 9.9mm

LG Leon Specifications:

• Leon Leon LTE
• Display 4.5-inch FWVGA (220 ppi)
• Chipset 1.3GHz Quad-Core, 1.2GHz Quad-Core
• Camera Rear 8MP or 5MP* / Front VGA, Rear 5MP / Front VGA
• Memory         8GB or 4GB* / 1GB or 768MB*, 8GB / 1GB
• Battery 1,900 mAh
• OS         Android 5.0 Lollipop
• Network        HSPA+ 21Mbps, LTE Cat. 4
• Size        129.9 x 64.9 x 10.9mm

LG Joy Specifications:

• Display 4.0-inch WVGA (233 ppi)
• Chipset 1.2GHz Dual-Core
• Camera Rear 5MP FF / Front VGA
• Memory         4GB / 512 MB
• Battery 1,900mAh
• OS         Android 4.4 KitKat
• Network         HSPA+ 21Mbps
• Size        122.7 x 64.0 x 11.9mm

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