In its largest account cleanup of the year, Meta has taken down more than 10 million fake Facebook profiles and over 500,000 spam accounts as part of a major crackdown on deceptive activity and low-quality content in 2025.
The initiative aims to protect genuine users and content creators, enhance the overall quality of content across its platforms, and discourage monetization by spammers and repeat offenders. By eliminating fake accounts and reducing visibility for low-value content, Meta hopes to restore user trust and maintain authenticity on Facebook and its connected services.
This sweeping action reflects Meta’s broader commitment to combating misinformation, bot-driven engagement, and the exploitation of platform features for profit without meaningful contribution.
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