Aima Baig shines at Spotify’s Times Square billboard as the latest EQUAL Pakistan Ambassador

Aima Baig shines at Spotify’s Times Square billboard as the latest EQUAL Pakistan Ambassador

Karachi: A soulful and charming voice that has become a household name in the country, Aima Baig featured as EQUAL Pakistan’s Ambassador for the month of June, and like other EQUAL Ambassadors before her, Aima is also shining bright on Spotify’s digital billboard in Times Square, NYC. Her track “Aey Zindagi” has been highlighted on Spotify’s EQUAL Pakistan playlist as part of the celebrations.

Aima Baig made her debut in 2016, and since then, she has been on the roll, becoming one of the most celebrated playback singers in the country and receiving numerous accolades including the coveted Tamgha-e-Fakhre-Imtiaz from the government of Pakistan, global recognition, and a massive fandom. Her magical voice, soul-stirring compositions, and efficacy for striking the right chords at the right time have catapulted her career to new heights. She has also collaborated with leading musicians including the likes of Asim Azhar, Ali Zafar, Ali Sethi, and Sahir Ali Bagga’.

Aima’s tracks have also been featured in numerous movies including Lahore Se Aagay, Na Maloom Afraad 2, Teefa in Trouble, and Jawani Phir Nahi Ani 2.

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تندرست رہنے کا راز

تندرست رہنے کا راز

کسی بادشاہ نے رسول پاک ؐ کی خدمت میں ایک طبیب بھیجا اورکہاکہ آپ ﷺکی جماعت میں اگر کوئی بیما ر ہو تو اس سے علاج کروالیا کرے۔

طبیب مدتوں مدینے میں حاضر رہا مگر کسی شخص نے علاج کے لیے اس سے رجوع نہ کیا۔ طبیب نے مسلسل یہ بیکاری دیکھ کر ایک دن آپ ؐکی خدمت میں عرض کی:’’کہ حضورپاک ﷺ ، ہم جانتے ہیں کہ آپ رحمت العالمین بن کر تشریف لائے ہیں مگر خاکسار اتنی مدت سے آپ ﷺ کے جانثاروں کی خدمت کے لیے حاضر ہے مگر کوئی بیمار مجھے دکھانے نہیں آیا۔

حضورپاک ؐ نے فرمایا: ان لوگوں کا قاعدہ یہ ہے کہ جب بھوک غالب ہو تب ہی کھانے کو ہاتھ لگاتے ہیں ۔اور ابھی پیٹ بھرتا نہیں کہ ہاتھ اٹھالیتے ہیں ۔ اس لیے انہیں آپؐ کی خدمات سے فائدہ اٹھانے کا موقع مل ہی نہیں سکتا۔

حکیم نے کہا :’’بے شک تندرستی کا یہ ہی اصلی راز ہے۔ میرا یہاں رہنا بے کارہے‘‘ ۔ یہ کہہ کر حکیم نے اپنی راہ لی ۔

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Zong 4G Wins the Content of the Year Award for Their Independence Day 2022 Campaign at the esteemed Pakistan Digital Awards

Zong 4G Wins the Content of the Year Award for Their Independence Day 2022 Campaign at the esteemed Pakistan Digital Awards

Islamabad, 27th June - Zong 4G, Pakistan's leading telecommunications company, has emerged victorious once again by winning the prestigious “Content of the Year” award at the esteemed Pakistan Digital Awards. The award recognizes Zong 4G's exceptional creativity, innovation, and outstanding execution in their remarkable campaign titled "The Notes of Chagla" released on Independence Day, 2022, as a tribute.

"The Notes of Chagla" was a one-of-its-kind campaign that captured the hearts and minds of millions across the nation. Through this remarkable initiative, Zong 4G sought to shed light on the life and achievements of an unsung hero, A.G Chagla, whose contributions have left an indelible mark on the fabric of our nation. For those who are unaware, Ahmed Ghulam Ali Chagla is revered for writing the music for our national anthem in 1949.

The campaign resonated deeply with audiences, captivating their attention through its compelling storytelling. Zong 4G's dedication to highlighting the remarkable accomplishments of A.G Chagla struck a chord with viewers, fostering a sense of pride and patriotism amongst Pakistanis.

The short film introduced the audience to a boy, who is working on his musicology thesis. Seeing him struggle, his mother encouraged him to explore the rich cultural heritage of Pakistan. Intrigued, the boy conducted research to find that one ideal melody. While on this journey, he discovered the National Anthem, Pak Sarzameen, composed by A.G Chagla in 1949, only one year after he was appointed to the National Anthem Committee (NAC).

The film, titled ‘Celebrating 75 years of Azadi –The Notes of Chagla’ empowers the protagonist to utilize the power of digital to shed light on the stories of Unsung National Heroes, both big and small. The film featured acclaimed actors Shehryar Munawar and Simi Raheal and was distributed across all of Zong 4G’s social media platforms.

Receiving the Content of the Year award is a testament to Zong 4G's commitment to delivering captivating and impactful content. By leveraging its expertise and innovation in digital storytelling, Zong 4G has once again demonstrated its position as the leading player in the telecommunications industry.

"We are thrilled and honoured to have received the Content of the Year award for our 14th August campaign, 'The Notes of Chagla'," said the official spokesperson of Zong 4G. "This award is a recognition of our team's hard work and dedication to creating content that engages, inspires, and unites our audience. We would like to extend our heartfelt gratitude to the Pakistan Digital Awards for acknowledging our efforts."

Zong 4G adds another well-deserved notch to its belt in its 15th year of excellence and remains committed to providing innovative and cutting-edge services to its customers. With a focus on delivering seamless connectivity and enriching experiences, Zong 4G continues to empower Pakistan to explore new horizons in the digital world.

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عشق کے ماروں کو کورا بدن یاد نہیں

عشق کے ماروں کو کورا بدن یاد نہیں

عشق کے ماروں کو کورا بدن یاد نہیں

جیسے اس روح کو من کا چمن یاد نہیں

تم یہ غفلت میں پڑھے ہو کیوں مورکھ بتلاٶں

تم کو کیونکر یہ ترا ہی کفن یاد نہیں

کون جیتا ہے محبت میں اور مرتا ہے کون

عشق والوں کو محب کا زمن یاد نہیں

اجنبی میں ہوں وطن میں مرا کوٸی نہیں

میں مسافر ہوں مجھے وہ وطن یاد نہیں

تو عبادت میں مگن اور ھو میں گُم ہو اَمیر

لوگ سمجھے یہ مگن کو مگن یاد نہیں

وہ ہمارا ہے سجن ہم بھی تو اس کے سجن

بات بگڑی کہ سجن کو سجن یاد نہیں

روز ہنگام مرے سامنے ہوتے نہیں

میری ان آنکھوں کو برما یمن یاد نہیں

سب برابر ہیں سبھی علم والے سنو پر

یہ علم والوں کو ہی انجمن یاد نہیں

تیز طوفان اڑا کر ہوا چلا کہِ

یہ ہوا کی سی سنا سن سنن یاد نہیں

میں محبت کے علم میں پَلا ہوں اے جناب

تیری نفرت کا ہمیں یہ زمن یاد نہیں

تشنہ لب پر ہی نظر ڈال ساقی پِلا دے

تم کو مے خانہ میں کیا دل شکن یاد نہیں

یہ جو دنیا ہے بہت ظلم ڈھاتی ہے مگر

أس جہاں کو بھی قیامت کا دن یاد نہیں

روشنی ہونے نہیں دیتے یہ زیست میں لوگ

تم کسی کہکشاں کے ہو رُکن یاد نہیں

رند انساں ہوں تری بزم کا یار میں بھی

بزمِ رنداں میں چھپا ہم سخن یاد نہیں

شاعر امیر عثمان

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محبتیں جب شمار کرنا تو سازشیں بھی شمار کرنا

محبتیں جب شمار کرنا تو سازشیں بھی شمار کرنا

جو میرے حصے میں آئی ہیں وہ اذیتیں بھی شمار کرنا

جلائےرکھوں گی صبح تک میں تمھارے رستےمیں اپنی آنکھیں

مگر کہیں ضبط ٹوٹ جائے تو بارشیں بھی شمار کرنا

جو حرف لوحِ وفا پہ لکھے ہوئے ہیں ان کو بھی دیکھ لینا

جو رائیگاں ہو گئیں وہ ساری عبادتیں بھی شمار کرنا

یہ سردیوں کا اداس موسم کہ دھڑکنیں برف ہو گئ ہیں

جب ان کی یخ بستگی پرکھنا، تمازتیں بھی شمار کرنا

تم اپنی مجبوریوں کے قِصے ضرور لکھنا وضاحتوں سے

جو میری آنکھوں میں جَل بجھی ہیں، وہ خواہشیں بھی شمار کرنا

(نوشی گیلانی)

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اچھی ہوں یا بری ہوں مجھے کچھ نہیں پتا

اچھی ہوں یا بری ہوں مجھے کچھ نہیں پتا
نظروں میں تیرے کیا ہوں مجھے کچھ نہیں پتا
کیا تجھ میں ڈھونڈھتی ہوں مجھے کچھ نہیں پتا
میں تیری ہوگئ ہوں مجھے کچھ نہیں پتا
آگاہ ہوں میں منزل مقصود سے مگر
کس سمت جا رہی ہوں مجھے کچھ نہیں پتا
آواز دے رہا ہے مجھے کون بار بار
کس کے لیے رکی ہوں مجھے کچھ نہیں پتا
اتنا مجھے پتا ہے تمہیں ہوں عزیز میں
لیکن تمہاری کیا ہوں مجھے کچھ نہیں پتا
دیمک کی طرح چاٹ رہا ہے جو کون ہے
کس غم میں گھل رہی ہوں مجھے کچھ نہیں پتا
میں خوب جانتی ہوں یہ منزل نہیں مری
آ کر کہاں رکی ہوں مجھے کچھ نہیں پتا

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Unity Foods’ Sunridge Taqatwar Pakistan combating Food Insecurity in collaboration with Governor Sindh

Unity Foods’ Sunridge Taqatwar Pakistan combating Food Insecurity in collaboration with Governor Sindh

Karachi: Unity Foods (UFL), a leading player in the food industry, is dedicated to addressing the pressing issue of food insecurity and malnutrition in Pakistan. To continue making a significant impact, UFL stands at the forefront with unwavering dedication. UFL has continued its commitment through Sunridge Taqatwar Pakistan program by launching a major food ration donation drive for 20,000 families in collaboration with Governor Sindh. 

To cater the pressing needs of underprivileged families, Unity Foods will generously donate 20,000 ration packs, starting this June through Governor Sindh. The beneficiaries will be verified by a collaborative effort between Unity Foods and the office of Governor Sindh. This ongoing initiative reflects Unity Foods' determination to eliminate food insecurity and contribute to achieving SDG #2, Zero Hunger, and SDG #10, Reduced Inequalities, as part of the Sunridge Taqatwar Pakistan program.

At the occasion, CEO of Unity Foods Limited, Farrukh Amin, acknowledges the urgency of the situation and stated, "We all are dreamers of the same dream: to see a Taqatwar Pakistan, where hunger is vanquished, and every child's future is filled with promise. At Unity Foods, we recognize that food insecurity and malnutrition are not just statistics, but heart-wrenching human tragedies that demand our immediate attention. Our commitment to eradicating hunger fuels our mission to provide sustenance, hope, and a brighter future to underprivileged families across Pakistan. With each ration pack we donate, we nurture not only bodies but also dreams and aspirations."

In the light of this campaign Governor Sindh said, " Unity Foods & Sunridge Taqatwar Pakistan Program, aims to alleviate the suffering of the common man by providing essential commodities in the form of ration packs. Today we are distributing 20,000 ration packs of 27 kg that are sufficient to cater to a family of five for a month. Sunridge Taqatwar Pakistan program has also extended its support to 5000 cyclone-affected fisherman families by distributing cooked meals & ration packs to ensure sustenance and sustainable living while they are unable to go to sea. I am proud of the contribution of Unity Foods and its CEO Farrukh Ameen for Sunridge Taqatwar Pakistan Program. Farrukh Ameen's commitment to providing the first 100,000 ration packs for the masses has laid a solid foundation for this immensely important program. As the Taqatwar Pakistan brand ambassador, I am determined to do my utmost to make this program a huge success for the people of Pakistan.”

As a frontrunner in the food industry, Unity Foods has already made a significant impact by providing food ration packs to 45,000 families through partnerships with NGOs. Continuing its unwavering commitment to the cause, Unity Foods is now partnering with Governor Sindh for its ongoing campaign, Sunridge Taqatwar Pakistan, to donate an additional 20,000 ration packs. With this initiative, Unity Foods is proud to make a tangible difference in the lives of underprivileged families by providing them with the necessary sustenance to thrive, prosper, and combat food insecurity and malnutrition in these challenging times of rising inflation. UFL remains committed to our goal of a strong and prosperous Pakistan, and we will continue to work tirelessly toward a brighter future for all.

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#BankJobs2023 - Bank AL Habib is recruiting an SQA specialist

 Bank AL Habib is recruiting an SQA specialist.

Department

Digital Marketing & Innovation

Eligibility Criteria

Bachelor’s Degree in Computer Science or relevant field from HEC recognised University.

Proven experience of 2-4 years as a Software Test Engineer, QA Engineer, or a similar role.

Experience with manual testing and test automation tools (e.g., Selenium, JUnit, TestNG, Cucumber).

Knowledge of Agile/Scrum methodologies and experience working in Agile teams.

Related experience in the FinTech industry is an advantage.

Responsibilities

Collaborate with software development teams to understand project requirements, user stories, and technical specifications.

Design test cases, test scenarios, and test data sets to ensure maximum test coverage.

Execute manual and automated tests based on established test plans and procedures.

Identify, document, and track software defects, ensuring their timely resolution.

Conduct root cause analysis and provide detailed defect reports to development teams.

Develop and maintain automated test scripts and frameworks to streamline testing processes.

Identify opportunities for test automation and work on continuous improvement initiatives.

Actively participate in Agile/Scrum activities, such as sprint planning, retrospectives, and daily stand-ups

Location

Karachi (Onsite)

Interested candidates meeting the above criteria may send their updated resumes to marketing@bankalhabib.com latest by 30th June 2023.

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#hiringalerts - The Digital Factory (Karachi)

 #hiringalerts - The Digital Factory (Karachi)

- Digital Account Manager (Client Servicing - 2 to 3 yrs experience)

- QA expert (6months to 1yr experience)

- Creative Associate (1.5 to 2yrs experience)

DM me your resumes directly or drop them at abeer@tdf.com.pk / careers@tdf.com.pk and don't forget to mention the position you're applying for, in subject.

DM me for detailed JD.

#karachijobs #creative #qatester #qamanual #clientservicing #accountmanager #karachijobs

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#LatestJobs - Bank AL Habib is looking to recruit Islamic Agri Finance Officers (AFOs)

Bank AL Habib is looking to recruit Islamic Agri Finance Officers (AFOs)

Eligibility Criteria:

Qualification: BSc. /BSc. Hons. Agriculture / MSc. /, MSc. Hons. Agriculture

Division: Islamic Banking

Experience: 1-2 minimum experience as an AFO, preferably in Islamic Banking

Requirements: 

Well conversant with Prudential Regulations of Agri Finance / Latest SBP Agri Finance Schemes

Identifying potential Agri Customers

Initiation of Credit Proposals / Getting Approvals / Verification of Agri Documents

Ensure timely disbursement of Agri Finance and ensure timely recovery.

Housekeeping of Existing portfolio

Resolving Customer complaints, able to assess their financing needs and guide accordingly.

Advising the farmers about the latest Agriculture techniques and selling Agri products to them according to bank policy

To render highest level of services to clients

Locations: Karachi, Lahore, Islamabad, Multan, Peshawar, Faisalabad, Gujranwala & Sialkot

Interested candidates can apply through the careers sections at https://bit.ly/44hIiwB latest by 30th June 2023

 

#JobOpening #RishtaBharosayKa #BankALHabib

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Ericsson Mobility Report: Global 5G growth continues

Ericsson Mobility Report: Global 5G growth continues

·         5G mobile subscriptions are growing in every region and forecast to top 1.5 billion globally by the end of 2023 

·         Continued revenue growth in leading 5G markets 

5G continues to drive innovation in mobile service packaging 

Despite geopolitical challenges and macroeconomic slowdown in some markets, communications service providers worldwide are continuing to invest in 5G, the June 2023 edition of the Ericsson (NASDAQ: ERIC) Mobility Report shows. 

The latest Ericsson Mobility Report reveals that the uptake of 5G subscriptions in North America has been stronger than expected in previous forecasts. At the end of 2022, the region had the highest 5G global subscription penetration at 41 percent.

5G subscriptions are rising in every region worldwide and forecast to reach 1.5 billion by the end of 2023. Global mobile network data traffic continues to grow with the monthly global average usage per smartphone expected to exceed 20 GB by the end of 2023.

The report also shows continued revenue growth in leading 5G markets. Fredrik Jejdling, Executive Vice President and Head of Networks, Ericsson, says: “The global adoption of 5G technology has surpassed one billion subscriptions, bringing positive revenue growth for communications service providers in leading 5G markets. We see a strong link between the increase in 5G subscriptions and service revenue. Over the past two years, the introduction of 5G services in the top twenty markets has resulted in a seven percent revenue boost. This trend shows the growing value of 5G, benefiting users and service providers alike.”

Worldwide, around 240 communications service providers (CSPs) have launched commercial 5G services and about 35 have deployed or launched 5G standalone (SA). The most common 5G services launched by service providers for consumers are enhanced mobile broadband (eMBB), Fixed Wireless Access (FWA), gaming and some AR/VR-based services, such as training and education.

The report also reveals that 5G continues to drive innovation in mobile service packaging. Among CSPs, it is increasingly common to offer bundles with various popular entertainment services included such as television, music streaming or cloud gaming platforms. About 58 percent of 5G service providers currently do this in various forms.

More than 100 CSPs, comprising about 40 percent of FWA service providers, currently offer FWA over 5G.

FWA is growing solidly in terms of:

·         Number of mobile service providers offering FWA 

·         Proportion of those offering FWA over 5G 

·         Proportion of CSPs with speed-based tariff structures 

·         Amount of traffic served, as both number of connections and traffic volume per connection increase.

By 2028 5G is estimated to account for almost 80 percent of all FWA connections.

The June 2023 Ericsson Mobility Report includes four in-depth articles:   

·         Exploring how traffic patterns drive network evolution

·         Exploring differentiated service with 5G networks

·         AR uptake enabled by mobile networks

·         Mobile quality of experience: Network readiness for new services

 

Read the full June 2023 Ericsson Mobility Report.

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Supporting Pakistani Manufacturers: Alibaba.com Joins "Made in Pakistan" Expo Lahore

Supporting Pakistani Manufacturers: Alibaba.com Joins "Made in Pakistan" Expo Lahore

 

Alibaba.com, a leading global B2B e-commerce platform, is slated to participate in the “Made in Pakistan” exhibition to be held at the Lahore International Expo Center from 24-25 June, in celebration of the immense talent and craftsmanship of sellers in Pakistan.

Pakistan has a rich heritage of skilled artisans, craftsmen and manufacturers, but industry events that showcase the country’s remarkable offerings to global buyers are scarce. The two-day "Made in Pakistan" Expo, organized by AB Community Entertainment, is an initiative that will bring together and shine a spotlight on a vibrant community of Pakistani sellers. It will feature an impressive range of products, services and innovations proudly produced in Pakistan.

As a B2B e-commerce player with a 40 million-strong community of global buyers, Alibaba.com recognizes the immense potential of Pakistan’s manufacturers and artisans, and is committed to raising their profile on the world stage by tapping the power of B2B e-commerce.

During the exhibition, sellers visiting the Alibaba.com showcase on-site will have access to personalized consultations with Alibaba.com experts to acquire knowledge of B2B e-commerce, as well as insights on how to kickstart their global export journey using the platform’s digital tools and value-added services.

Don’t miss the opportunity to celebrate Pakistan’s wealth of products and innovations as well as learn about Alibaba.com’s offerings at the “Made in Pakistan” Expo. Join us at the Lahore International Expo Center from 24-25 June and embark on a potentially transformative journey that will redefine the possibilities for Pakistan's artisans and manufacturers.

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Ericsson rides the next wave of 5G with new RedCap solution

 Ericsson rides the next wave of 5G with new RedCap solution

Ericsson unveiled today a new reduced capability RAN software that will enable new 5G use cases and enhance existing ones for an array of devices such as smartwatches, other wearables, and industry sensors by lowering complexity and extending battery life. 

Known as Ericsson Reduced Capability (RedCap), the solution will be commercially ready in November 2023 as a software addition to 5G standalone (5G SA) networks powered by Ericsson, with no need for any new hardware. RedCap will strengthen the ecosystem for new types of devices that can be connected to 5G networks.

 

An expanded New Radio (NR) device ecosystem with new capabilities will in turn spur the growth of even more 5G use cases. Ericsson RedCap will support leaner procedures for optimizing device energy consumption and enable wearables that are currently only available with LTE devices.

 

David Hammarwall, Head of Product Area Networks, Ericsson, says: “Ericsson Reduced Capability will open up a new world of possibilities for new types of devices that do not require the full range of 5G’s capabilities. The RedCap software will enhance 5G connectivity for everything from consumer wearables to industrial sensors in a way that is both cost- and energy-efficient, unlocking a whole range of new use cases.”

 

With the new 5G radio access network (RAN) software solution, communications service providers can offer more connectivity options for diverse consumer and enterprise use cases and in industrial settings on the FDD (frequency division duplex) and TDD (time division duplex) spectrums.

 

Ericsson RedCap will support devices with reduced complexity such as low-end augmented reality (AR) wearables, video surveillance equipment, industrial sensors, and smart grids. The new solution is more energy-efficient than existing LTE low categories and it has already caught the attention of the wearable OEM (original equipment manufacturer) industry.

 

Bill Stone, Vice President for Technology Planning at Verizon, says: "5G is designed fundamentally as a highly customizable service. The evolution of NR RedCap from Ericsson, coupled with the advanced technologies deployed throughout our 5G network, will serve to bring that customization to life for a variety of devices, allowing us to efficiently allocate network resources while giving customers the best possible experience on our network. We look forward to how this advancement will help evolve the 5G ecosystem."

Ericsson is closely collaborating with leading chipset vendors to bring multiple types of 5G devices to the market. HC Hwang, General Manager of Wireless Communication Systems & Partnerships at MediaTek, says: “MediaTek's upcoming solutions supporting 5G RedCap will certainly benefit from Ericsson’s infrastructure readiness, ensuring that operators, consumers and businesses can immediately benefit from the next generation of innovative 5G products and services.”

 

What is NR RedCap?

 

New Radio (NR) RedCap is a device category that will help expand the 5G ecosystem, enabling significantly more connections to the 5G network. It does so by bridging the capability and complexity gap between Low-Power Wide-Area (LPWA) and ultra-reliable low latency communications (URLLC) uses in existing 5G settings, with an optimized design for mid-tier use cases.

 

RedCap can effectively scale down the complexity, size and capabilities of device platforms to offer cost-efficient integration into devices such as wearables and industrial sensors. Part of a concept that was originally introduced in 3GPP Release 17, RedCap brings a mix of capabilities in throughput, battery life, complexity, and device density needed to cost-effectively power diverse use cases that do not always need the high-performance capability of current 5G technology.

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Directors Guild of Pakistan Unveils New Initiatives to Foster Growth and Excellence in Pakistani Cinema

Directors Guild of Pakistan Unveils New Initiatives to Foster Growth and Excellence in Pakistani Cinema

 

KARACHI:-  The Directors Guild of Pakistan (DGP) is pleased to announce a series of ground breaking initiatives aimed at promoting the growth and excellence of Pakistani cinema. With a steadfast commitment to empowering and supporting the creative vision of talented filmmakers, the DGP aims to shape the future of the Pakistani film industry.

 

Under the visionary leadership of its esteemed board members and renowned directors, the DGP is spearheading several key programs designed to nurture artistic talent, foster innovation, and facilitate collaboration within the filmmaking community. These initiatives seek to create a vibrant ecosystem that encourages the production of high-quality, thought-provoking films that resonate with audiences both at home and abroad.

 

Highlights of the DGP's new initiatives include:

 

1. Filmmaker Development Program: The DGP is launching an extensive filmmaker development program that will provide aspiring directors with access to mentorship, workshops, and resources. This program aims to cultivate a new generation of filmmakers by offering guidance on various aspects of the craft, from storytelling techniques to technical expertise.

 

2. Collaboration and Networking Events: Recognizing the power of collaboration and networking, the DGP will organize regular events and platforms for filmmakers to connect, exchange ideas, and forge partnerships. These gatherings will serve as catalysts for innovation and provide filmmakers with valuable opportunities to showcase their work and attract potential collaborators.

 

3. Industry Advocacy and Support: The DGP is committed to advocating for the rights and interests of Pakistani directors. Through partnerships with relevant stakeholders, the guild will actively engage in discussions to address industry challenges, promote fair remuneration, and safeguard the creative freedom of filmmakers.

 

4. International Collaborations: To foster international collaborations and showcase the diversity of Pakistani cinema, the DGP will establish strategic partnerships with renowned film organizations, festivals, and production houses around the world. These collaborations will facilitate co-productions, exchange programs, and screenings of Pakistani films on global platforms.

 

5. Film Education and Research: The DGP recognizes the importance of film education and research in nurturing a sustainable industry. As part of its commitment, the guild will launch educational initiatives, scholarships, and research grants to support academic studies and advance the understanding of Pakistani cinema.

 

Speaking about the new initiatives, The Membership body, of the Directors Guild of Pakistan, said, "We are thrilled to introduce these transformative initiatives that will shape the future of Pakistani cinema. The Directors Guild of Pakistan is dedicated to empowering filmmakers, fostering innovation, and elevating the standards of our industry. Through collaboration and support, we aim to nurture a thriving filmmaking community and create a lasting impact on the global stage."

 

The Directors Guild of Pakistan invites all Pakistani directors, filmmakers, and industry professionals to join hands in this exciting journey towards excellence and growth in the realm of cinema. Together, we can create a vibrant and sustainable film industry that reflects the rich cultural heritage and diverse stories of Pakistan.

 

For more information about the Directors Guild of Pakistan and its initiatives, please visit www.dgp.org.pk.

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UAE Ambassador, President & CEO, PTCL Group inaugurated the arena in Islamabad

PTCL Group opens new Futsal Arena to promote physical health & wellbeing of employees 

UAE Ambassador, President & CEO, PTCL Group inaugurated the arena in Islamabad

Islamabad – June 16, 2023: Pakistan’s largest telecommunication and integrated ICT services provider, PTCL Group (PTCL & Ufone 4G) has opened up its brand-new Futsal Arena at PTCL Group Club in Islamabad for its employees. This facility will serve as a hub for promoting physical fitness and fostering a vibrant sporting culture within the organization.

The Futsal Arena was inaugurated by United Arab Emirates’ Ambassador to Pakistan, His Excellency, Hamad Obaid Ibrahim Salem Alzaabi, who was accompanied by the President and Group CEO, PTCL & Ufone 4G, Hatem Bamatraf, senior executives, PTCL Group team members and other honorable guests. Following the inauguration, a friendly yet thrilling Futsal match was played between UAE Embassy and PTCL Group teams.

The worthy Ambassador, H.E.  Hamad Alzaabi commended PTCL Group for its unwavering dedication to the welfare of its employees, while President and CEO, PTCL Group, Hatem Bamatraf emphasized the significance of investing in employee health and wellbeing. The initiative aims to promote a healthy lifestyle, further motivating the workforce to accelerate progress on the company’s long-term ambition of fostering sustainability.

Sharing his thoughts regarding the initiative, Group Chief People Officer (GCPO), PTCL & Ufone 4G, Shoaib Baig said, “PTCL Group values its employees' well-being above all. We prioritize their physical and mental health, encouraging team spirit and unity. The Futsal Arena is an extension of PTCL Group’s ‘Vitality Express’ program that focuses on strengthening employee engagement and well-being through sports and other physical activities. With our new Futsal Arena and ongoing efforts, we create an energized workforce dedicated to achieving organizational goals with focus and determination.”

The UAE Ambassador, President and Group CEO, PTCL & Ufone 4G, along with GCPO, PTCL & Ufone 4G awarded silver medals to the runner ups and gold medals, along with trophy to the winning team. 

Futsal is a fast-paced variant of football played on a smaller field with five players on each side. By engaging in this highly competitive game, the organization aims to promote teamwork, strategic thinking, and an active lifestyle among its workforce. It also aligns with the company’s broader vision of strengthening its standing as the ‘Employer of Choice’ in Pakistan's telecommunication sector.  

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Ufone 4G is set to rule weekly internet domain through its well-resourced ‘Weekly Digital Offer’

Islamabad: ‘One ‘bundle’ to rule them all’ – Pakistani Telecommunication Company, Ufone 4G’s has launched a brand new ‘Weekly Digital Offer’ at a discounted price of Rs.430, whereas the actual product price is Rs.450. This offer eliminates the need to look for other options as it can fulfill all of your data and calling needs for the entire week.

Ufone 4G’s ‘Weekly Digital Offer’ is the biggest yet most affordable proposition in the industry’s weekly internet domain, therefore it completely outdoes the competition. Customers can get their hands on an exceptionally large bucket of 60 GB internet, 600 off-net minutes, and unlimited Ufone to Ufone and PTCL minutes for seamless connection over calls and internet. 

Users can subscribe to the offer digitally through Ufone 4G website, My Ufone App or by simply dialing USSD *7777# from their handsets. For added convenience, Ufone 4G allows users to upgrade from Sab se Bari Offer Plus to Weekly Digital Offer for just Rs.31 to avail 60 GB data. 

This new bundle aims to fulfil the growing call and data needs of Ufone 4G customers so that they can harness the benefits of superior internet connectivity. With Ufone 4G’s high-speed network, customers can enjoy uninterrupted browsing, uploading and downloading, gaming, video streaming, video calling without any hassle. 

Ufone 4G is keenly focused on enhancing the user experience of its customers. It constantly invests and innovates to increase the quality of its products and services and introduces new offerings every now and then to keep its users well informed with the shifting digital trends at par with the world. 

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Spotify fined $5mn for breaching EU data rules

 Spotify fined $5mn for breaching EU data rules

STOCKHOLM (AFP): Music streaming giant Spotify was on Tuesday fined 58 million kronor ($5.4 million) for not properly informing users on how data it collected on them was being used, Swedish authorities said.

Spotify said it planned to appeal the decision.

The Swedish Authority for Privacy Protection’s (IMY) said it had reviewed “how Spotify handles customers’ right of access to their personal data.”

“As a result of the shortcomings identified, IMY is imposing a fine of 58 million kronor on the company,” the authority said.

The regulator noted that under the rules of the European data protection act GDPR, users have a right to know what data a company has about an individual and how that data is being used.

IMY said that while Spotify did hand out the data it had when requested by an individual, it said the company had not been sufficiently specific as to how that data was being used.

“Since the information provided by Spotify has been unclear, it has been difficult for individuals to understand how their personal data is processed and to check whether the processing of their personal data is lawful,” IMY said.

It added that the “shortcomings discovered are considered, overall, to be of low severity,” motivating the size of the fine by Spotify’s user count and revenue.

The streaming giant, which is listed on the New York stock exchange, announced in April it had passed 500 million monthly active users with 210 million paying subscribers.

Spotify rejected the IMY findings, saying in a statement emailed to AFP that it “offers all users comprehensive information about how personal data is processed”.

IMY “found only minor areas of our process they believe need improvement. However, we don’t agree with the decision and plan to file an appeal,” Spotify said.

Privacy activist group Noyb said in a separate statement that the fine followed a complaint and subsequent litigation from the group, and while they welcomed the decision they lamented the tardiness of the authorities.

“The case took more than four years and we had to litigate the IMY to get a decision. The Swedish authority definitely has to speed up its procedures,” Stefano Rossetti, a privacy lawyer at Noyb, was quoted saying in the statement.

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Intel to invest $25 billion in Israel factory in record deal, Netanyahu says

Intel to invest $25 billion in Israel factory in record deal, Netanyahu says

JERUSALEM, June 18 (Reuters) - U.S. chipmaker Intel Corp (INTC.O) will spend $25 billion on a new factory in Israel, Prime Minister Benjamin Netanyahu said on Sunday, calling it the largest-ever international investment in the country.

The factory in Kiryat Gat is due to open in 2027, to operate through 2035 at least and to employ thousands of people, Israel's Finance Ministry said. Under the deal Intel will pay a 7.5% tax rate, up from the current 5%, the ministry added.

During its almost five decades of operations in Israel, Intel has grown to become the country's largest privately held employer and exporter and a leader of the local electronics and information industry, according to the company's website.

In 2017, Intel bought Israel-based Mobileye Global Inc (MBLY.O), which develops and deploys advanced driver-assistance systems, for $15 billion. Intel took Mobileye public last year.

Announcing the deal in televised remarks to his cabinet, Netanyahu called it "a tremendous achievement for the Israeli economy - 90 billion shekels ($25 billion) - the largest investment ever by an international company in Israel".

In a statement, Intel said its Israel operations had "played a crucial role" in the company's global success.

"Our intention to expand manufacturing capacity in Israel is driven by our commitment to meeting future manufacturing needs ... and we appreciate the continued support of the Israeli government," it said.

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Ufone 4G Offers Free Minutes for Cyclone-Affected Areas

 Ufone 4G Offers Free Minutes for Cyclone-Affected Areas

Islamabad: Pakistani telecom company, Ufone 4G stands unwavering in its dedication to supporting residents impacted by the imminent danger posed by cyclone Biparjoy. As the cyclone threat recedes and individuals begin their journey back to normalcy, Ufone 4G takes immense pride in announcing a special initiative aimed at offering essential communication support to the previously evacuated areas. Recognizing the critical role of effective communication during challenging times, Ufone 4G has introduced 50 free minutes on selected sites within the affected regions.

With a primary focus on the safety and well-being of the affected communities, Ufone 4G responded promptly to the cyclone threat by ensuring uninterrupted network coverage and deploying additional resources in the areas that could have potentially been impacted. As the situation stabilizes and residents make their way back home, the 50 free minutes offered by Ufone 4G will prove instrumental in fostering essential communication and re-establishing a much-needed sense of normality in their lives.

Ufone 4G, a part of the PTCL Group, is committed to leveraging technology to support communities in need. Its recent initiative exemplifies this dedication by providing relief and assistance to areas affected by the threat of Biparjoy. Whether faced with emergencies or during times of stability, Ufone 4G remains dedicated to making a positive impact, reflecting its commitment to social responsibility and the betterment of society as a whole.

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Meghan Markle shares first statement as Spotify ends deal

Duchess of Sussex Meghan Markle has issued her first statement after music streaming giant Spotify cancelled multi-million-dollar deal with her and Prince Harry.

Hours after Spotify ended deal with Meghan and Harry, a spokeswoman for the Archewell productive media company said: "The team behind Archetypes remain proud of the podcast they created at Spotify.

“Meghan is continuing to develop more content for the Archetypes audience on another platform."

Earlier, Meghan Markle and Harry spokesperson confirmed they have parted ways with Spotify.

"Spotify and Archewell Audio have mutually agreed to part ways and are proud of the series that we made together," the statement said.

The couple have produced just one series under their Archewell Audio podcast imprint since inking the agreement in 2020 for a reported $20 million.

Markle´s "Archetypes," has topped podcast charts for the outlet in a number of markets, with listeners flocking to her discussions with influential women.

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Merger Negotiations between Apna Microfinance Bank Ltd and FINCA Microfinance Bank Come Stopped

Karachi, Apna Microfinance Bank Limited has announced the termination of its proposed merger negotiations with FINCA Microfinance Bank Limited. The decision comes after a comprehensive reciprocal due diligence process conducted by both parties.

Apna Microfinance Bank Ltd, with the best interests of its stakeholders, depositors, borrowers, regulator, partners, and staff in mind, has decided to explore alternative strategies to ensure the welfare and prosperity of all involved parties.

The termination of the merger negotiations marks a turning point for Apna Microfinance Bank Ltd, as the organization redirects its efforts towards securing the interests of its stakeholders. While the proposed merger was initially expected to create synergies and potential growth opportunities, the completion of the due diligence process has led the bank to reconsider its options.

The decision to explore alternative opportunities is a testament to Apna Microfinance Bank Ltd.’s commitment to its stakeholders, aiming to safeguard their trust and interests. The bank remains dedicated to providing exceptional financial services to its customers and sustaining its positive contributions to the microfinance industry.

Apna Microfinance Bank Ltd will now embark on a diligent search for new avenues that align with its long-term goals and objectives. The bank aims to identify opportunities that will not only fortify its position in the market but also uphold its reputation for customer-centric practices and financial inclusivity.

As the organization ventures into this new phase, stakeholders, including depositors, borrowers, partners, and employees, can expect transparent communication regarding future plans and strategies. The bank assures its commitment to the growth and well-being of its stakeholders and will continue to prioritize their needs throughout this transitional period.

While the termination of merger negotiations may bring uncertainty, Apna Microfinance Bank Ltd is confident that its proactive approach will yield fruitful outcomes and set the stage for sustained success in the microfinance sector.

As the situation unfolds, Apna Microfinance Bank Ltd invites its valued stakeholders to remain engaged and reassures them of its unwavering dedication to serving their financial needs with integrity and professionalism.

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LG Advances Traffic Safety Solutions for the Road Based on V2X Technology

LG Electronics (LG) is accelerating the advancement of traffic safety solutions that utilize vehicle-to-everything (V2X) communications. V2X enables vehicles to communicate with one another and surrounding infrastructure and will play a major role in the upcoming era of autonomous driving.

In conjunction with the Seoul Metropolitan Government, LG recently completed the deployment of an advanced accident prevention system and verified its service effectiveness and usefulness in school zone areas in Seoul, Korea through the ‘Seoul Smart ITS 2.0 Deployment Project.’ The project featured the deployment of the company’s in-house-developed 5G Network-based V2X system, ‘Soft V2X.’

Soft V2X is a cloud-based service that collects and analyzes a range of data, including location, direction and speed of pedestrians and vehicles. This data is then used to inform drivers and vulnerable road users of potential traffic safety risks in real time. The solution can also communicate nearby road conditions and traffic signals by linking with smart Roadside Unit (RSU) equipped with an AI camera. Easy to use, the Soft V2X app can be installed via smartphone application* and easily be integrated into various connected mobility devices such as e-bikes, e-scooters, motorbikes as well as in-vehicle infotainment or telematics systems.

The recent demonstration was conducted in school zone areas encompassing two elementary schools and a kindergarten in Gangseo-gu – a suburb in western Seoul – and involved a total of 6,700 participants. Over a six-month period, Soft V2X sent over 40,000 traffic hazard notifications to pedestrians and vehicles, with 74.8 percent of pedestrians and 68.4 percent of drivers and vulnerable road users taking proper actions to avoid potential accidents, such as reducing their velocity or changing moving direction.

The project provided confirmation that Soft V2X, in conjunction with Intelligent Transportation System (ITS) infrastructure, can reliably deliver a variety of traffic safety information and services. LG’s solution also proved effective at raising users’ awareness of traffic safety, helping to minimize potential collision accident risks and encouraging people to exercise appropriate caution in real traffic environments.

With the 26th 5G Automotive Association (5GAA) Meeting held in Seoul on May 11, LG took the opportunity to invite 70 global automakers and industry experts to participate in the demonstration and experience Soft V2X for themselves. Those who joined in had high praise for LG’s solution, noting the effectiveness of its real-time notifications in positively modifying behavior to keep people safe.

Going forward, LG will further enhance the usability of Soft V2X and refine the services it provides based on feedback from the project’s participants. During a trial event at the upcoming 5GAA meeting in Detroit, USA, this October, the company will introduce a more advanced Soft V2X solution that can offer services tailored to the specific needs and demands of different markets.

The company expects there will be a strong interest in Soft V2X given the recent surge of interest in pedestrian safety, government-led discussions on the establishment of next-generation Cooperative Intelligent Transport Systems (C-ITS) and other vertical industries.

“We will secure technology leadership in cloud-based connected mobility platform for vehicle and pedestrian safety through continuous research and development,” said Je Yeong-ho, head of C&M Standard Lab. at LG Electronics.

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Karandaaz And Vizpro Announce ST To Accelerate Digitization Of Retailer To Distributor Payments In Pakistan

Karandaaz and Vizpro Announce Strategic Partnership to Accelerate Digitization of Retailer to Distributor Payments in Pakistan

Karandaaz, a prominent organization at the forefront of promoting financial inclusion and driving digital transformation in Pakistan, is pleased to announce its strategic partnership with Vizpro, a leading player in the digital payments ecosystem. This collaboration aims to tackle a critical challenge faced by distributors and retailers across the country, which is the lack of easy access to e-money for digital payments. The partnership falls under Karandaaz’s esteemed “Pilot to Scale” program, a platform dedicated to fostering innovation and scaling up transformative projects in the financial sector.

The primary focus of this collaboration is to facilitate the digitization of retailer-to-distributor payments, introduce Raast IDs for merchants, and refine the existing business model while exploring a merchant lending framework. By streamlining these processes, the partnership aims to significantly enhance the efficiency, convenience, and security of digital payments, particularly within the Fast-Moving Consumer Goods (FMCG) sector.

Waqas ul Hasan, CEO of Karandaaz, stated, “At Karandaaz, our vision is to foster financial inclusion and catalyze digital transformation in Pakistan. We are thrilled to partner with Vizpro on this transformative initiative, as it aligns perfectly with our mission to empower individuals and businesses with seamless access to digital financial services. By leveraging Vizpro’s expertise in mobilizing digital payments ecosystems, we aim to revolutionize merchant payments and drive economic growth in the country. This partnership is a significant step forward in our journey to create an inclusive and resilient financial ecosystem that improves the lives of people across Pakistan.”

Sharjeel Murtaza, Director – Digital Financial Services of Karandaaz, emphasized the significance of the partnership, stating, “At Karandaaz, our unwavering commitment lies in harnessing the potential of digital innovation for creating a vibrant and inclusive financial landscape in Pakistan. Our strategic partnership with Vizpro marks a significant leap forward in realizing this vision. By facilitating the adoption of interoperable digital payments, expanding the accessibility of the Vizlink App, and prioritizing a seamless user experience, our goal is to revolutionize digital payments for distributors and retailers across the country This partnership exemplifies our commitment towards enabling and scaling innovation for driving transformative change within the digital payments landscape.”

Vizpro was chosen as the partner for this initiative because of its strong commitment and expertise in mobilizing digital payment systems. As a sister concern of a well-established distributor for Unilever Pakistan, Vizpro brings valuable industry knowledge and existing relationships with merchants. The initial focus of the partnership will be in Lahore, with plans to expand to other cities and towns across Pakistan. This expansion highlights the shared goal of Karandaaz and Vizpro to make a significant impact on the digital payment landscape, benefiting businesses and communities nationwide.

CEO Vizpro, Akbar Ayub Khan talked about the partnership saying, “Vizpro and Karandaaz collaboration is going to be key to scaling-up of Vizpro’s operations of digitizing the retail supply chain & helping retailers go cashless. Vizpro looks forward to benefiting from Karandaaz’s expertise and presence in the digital finance space. I am confident that Vizpro’s in-depth knowledge of the distribution model and associated retail supply chain will enable it to tap various other opportunities in this area and open avenues of further long-term engagement/collaboration with Karandaaz.”

Under the scope of the project, Karandaaz and Vizpro will collaborate on scaling operations and business development, driving marketing and awareness of the Vizlink App, and enabling the Raast P2M (Person-to-Merchant) use-case. The aim is to create a seamless and efficient digital payments ecosystem that simplifies transactions for distributors and retailers while ensuring a user-friendly experience.

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