Sindh Food Authority Cracks Down on Synthetic Milk Factory, Seizes Toxic Chemicals and Arrests Staff

Sindh Food Authority Cracks Down on Synthetic Milk Factory, Seizes Toxic Chemicals and Arrests Staff

The Sindh Food Authority (SFA) conducted a raid on a synthetic milk-producing factory in Karachi's Bhens Colony, seizing 750 kg of toxic chemicals and arresting the entire staff. The operation followed complaints that the factory was producing fake milk by mixing chemicals with water and selling it as fresh milk.

The illegal network had been operating for a considerable time, distributing impure milk to various areas of Karachi. During the raid, the SFA team, led by ADG Muzammil Haliopoto, confiscated 9,000 liters worth of chemicals used to produce the synthetic milk and discarded 480 liters of prepared fake milk.

Authorities have vowed to take strict action against those involved in the production and distribution of adulterated milk, emphasizing their commitment to protecting public health.

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Chakdara-Chitral Road Project - Finance Minister Muhammad Aurangzeb Chairs Economic Coordination Committee (ECC) Meeting

Federal Minister for Finance and Revenue Muhammad Aurangzeb chaired the meeting of the Economic Coordination Committee (ECC)

Islamabad: The Federal Minister for Finance & Revenue Senator Muhammad Aurangzeb chaired a meeting of the Economic Coordination Committee (ECC) of the Cabinet at the Finance Division today. The meeting was attended by Minister for Privatization Mr. Abdul Aleem Khan, Minister for Petroleum Mr. Mussadiq Masood Malik, Minister for Power Sardar Awais Khan Leghari, Minister of State for Finance & Revenue Mr. Ali Parvez Malik, Governor SBP, Chairman SECP, Federal Secretaries, and other senior officers of the relevant ministries. 

The ECC considered a summary of the Ministry of Communications regarding "Execution of Frame-work Agreement between China and Pakistan on Realignment of KKH (Thakot-Raikot) under CPEC". 

After detailed discussions and deliberations, and in order to comply with the codal requirements, the ECC allowed the Ministry of Communications/National Highway Authority to proceed with provisions of the Framework Agreement in accordance with provisions of rule-5 of Public Procurement Rules, 2004 for procurement of construction of realignment of KKH (Thakot Raikot Section 241 KM) project under CPEC (Phase-II). The ECC considered another Summary of the Ministry of Communications regarding "Chakdara-Timergara, 39 Km Road Project (N-45)". 

It was discussed that Rule-5 of Public Procurement Rules-2004 PPRA can be invoked after the authorization of ECC and consultations with relevant stakeholders. Foregoing in view, the ECC authorized the Ministry of Communications/National Highway Authority to proceed in accordance with Public Procurement Rule-5 in Procurement of Consultancy Services required for Section-1 (Chakdara-Timergara, 39km) under Chakdara-Chitral Road Project (N-45). Lastly, a Summary of Finance Division regarding "Proposal for Revision in Home Remittances Incentive Schemes" was also considered. 

After detailed discussion and deliberation, as per the proposal of SBP, the ECC approved the following revisions to the two Remittances Incentive Schemes as under: 

1. Reimbursement of Telegraphic Transfer (TT) Charges Scheme: 

a. The flat reimbursement rate of SAR 30 per eligible transaction will be divided into Fixed (SAR 20) and Variable (SAR 08-15) components. 

b. The variable component will be linked to the incremental growth in remittances. c. Banks will receive higher rewards based on their performance in increasing remittances inflows. 

2. Incentive Scheme for Exchange Companies (ECS): 

a. The base rate for the fixed component will be increased from PKR 1 to PKR 2 per USD surrendered. 

b. The variable component will be linked to the incremental growth in remittances. 

c. ECSs will receive higher rewards based on their performance in mobilizing remittances. 

These revisions are expected to further incentivize banks and exchange companies to increase remittance inflows, thereby boosting the country's foreign exchange reserves.

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​Chairman P@SHA Muhammad Zohaib Khan ​honored with IT Icon award

Chairman P@SHA Muhammad Zohaib Khan honored with IT Icon award

Karachi: Chairman P@SHA Muhammad Zohaib Khan has been conferred the first IT Icon Award by Ecommerce Gateway for his valuable services to the local industry. State Minister for IT and Telecommunication Shaza Fatima presented him the award at the inaugural session of the 25th ITCN Asia.

Zohaib Khan has been serving the IT association for the past 15 years in different capacities, including chairman, vice chairman, and member of the central executive committee.

During his tenure as the chairman, the country achieved the highest ever export earnings of over $3.2 billion in FY24 and hosted the APICTA Awards for the first time in 2023 in the region. He led the IT industry to achieve various milestones, such as IT export awards, tax incentives at the federal and provincial levels, 50% retention of foreign exchange facilities in bank accounts, and the formation of Tech Destination Pakistan in collaboration with policymakers and a private bank. He revamped the secretariat of P@SHA and its research and development unit.

Zohaib also led various Pakistani IT companies to expand their footprint in different countries, including GCC and European states.

At present, he is playing an active role in the Special Investment Facilitation Council (SIFC), aiming to enhance IT exports to a record $10 billion in the next few years.

State Minister for IT and Telecommunication Shaza Fatima said the role of stakeholders is very important for the economic prosperity of the country. The leadership of P@SHA under the chairman has done an exceptional job in achieving historical milestones for Pakistan. The government is looking forward to more collaboration and involvement of P@SHA leadership in the future, she added.

Project Director ITCN Umair Nizam said the launch of the IT Icon Awards is to appreciate the services of individuals who served the IT and tech industry with immense dedication and unwavering efforts. We have to honor the endeavors, achievements, and vision of the leadership at local and global platforms to encourage more leaders to serve the industry and the country, he further said.

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Zindigi Introduces Pakistan’s Most Inclusive Contactless Payment Solution, “Zindigi Pay”

Zindigi, powered by JS Bank, brings Pakistan's most accessible contactless payment solution —Zindigi Pay. Unlike other contact less payment solutions in the country, "Zindigi Pay" is designed to be inclusive, allowing all digital wallets—not just Zindigi's—to participate, making it the payment solution of choice for both individuals and businesses.

With Zindigi Pay, payments are no longer limited to retail outlets. Customers can conveniently transfer money to others using the same convenient touchless fashion. Thanks to effective utilization of State Bank's Raast QR system, Zindigi Pay customers do not need additional hardware like special cases or NFC-enabled high-end devices to enjoy its services. Your phone becomes a POS machine for everyone.

Zindigi Pay is also among the largest contactless payment networks in the country, ensuring broad availability across Pakistan. Zindigi Pay, perfectly aligns the evolving digital landscape of Pakistan with the global advancements in digital payment adoption. As countries worldwide face challenges such as customer trust, regulatory compliance, tech infrastructure, cybersecurity concerns, and service quality, Zindigi Pay addresses these issues head-on by eliminating the dependency on mobile phones and POS machines. Driven by the State Bank of Pakistan's vision, Zindigi Raast brings interoperability and convenience across digital wallets to Pakistani customers.

Noman Azhar, Chief Officer, Zindigi stated, "Zindigi is dedicated to making finances simple and impactful. Zindigi Pay empowers everyone to pay without dependency barriers, serving all. This initiative is perfectly aligned with SBP's vision of a cashless economy, shifting reliance from a cash-heavy system to a more convenient digital one."

Zindigi remains committed to driving digital innovation in Pakistan, making financial transactions more accessible, secure, and convenient for every Pakistani, regardless of their technical expertise or economic class. This initiative is a testament to Zindigi's mission to lead the way in digital finance, ensuring that no one is left behind in the journey toward a cashless society.

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Pakistani Cabinet approves Rs20 billion for Operation Azm-e-Istehkam

ISLAMABAD: (INP and BR) The federal cabinet to tackle the recent terrorist incidents across country has approved Rs20 billion for Operation Azm-e-Istehkam on Tuesday.

Held with Prime Minister Shehbaz Sharif in chair, the cabinet meeting discussed a six-point agenda which also focused on economic and political situation of the country.

The federal cabinet also approved Rs 1.95 billion for FC Balochistan to ensure the security of the Reko Diq project.—INP

BR staff reporter Mushtaq Ghumman adds: The government has approved Technical Supplementary Grant (TSG) of Rs 20 billion instead of requested demand of Rs 59.7 billion due to limited fiscal space, meant to enhance capacity enhancement of Security Forces/Law Enforcement Agencies including multi-tiered surveillance under Azm-e-Istehkam.

On August 22, 2024, Defence Division informed the forum that the National Action Plan was visualized through national consensus and its implementation began in 2014 which was further revised in 2021 to counter terrorism and improve the overall security in the country.

Recent developments in Afghanistan started impacting on the security situation in border districts of Khyber Pakhtunkhwa and Balochistan. Consequently, inadequacy of resources vis-à-vis technological advantage afforded to terrorists having access to latest gadgetry and weapons left by US troops in Afghanistan, resulted in resurgence of terrorism in Pakistan.

To actualize vision of Azm-e-Istehkam, capacity enhancement of Security Forces/Law Enforcement Agencies including multi-tiered surveillance by technical means, aerial platforms and night fighting capability of troops to eliminate terrorism had become imperative.

Pak Army apprised that the Federal Apex Committee meeting on Revised National Action Plan on 22nd June 2024 endorsed and approved contours of reinvigorated Counter Terrorism Campaign including Action Plan along with capacity enhancement of Security Forces.

The Prime Minister, accordingly, assured requisite technology enablement of Pakistan Army against evolving dynamics of threat, enhanced security and effective border control measures.

In order to meet critical requirements/shortcomings, Pakistan Army requested that a total of Rs.59.7 billion including FEC of $ 141.6 million was essentially required for capacity enhancement in relation to Operation Azm-e-Istehkam.

Initial allocation of Rs.20 billion was immediately required for capacity enhancement in counter terrorism domain, whereas remaining funds worth Rs.39.7 billion along with FEC would be required in later part of CFY 2024-25. Finance Division concurred with the provision of Rs.20 billion as TSG to Pakistan Army in the CFY 2024-25.

Approval of the ECC of the Cabinet was solicited to Technical Supplementary Grant (TSG) of Rs.59.7 billion including FEC of $ 141.6 million as non-lapsable funds with immediate allocation of Rs.20 billion whereas remaining funds of Rs.39.7 billion with FEC in later part of CFY 2024-25 as special allocation for capacity enhancement in relation to Operation Azm-e-Istehkam to Pakistan Army under Demand No.29: Defence Service, during CFY 2024-25.

During the ensuing discussion, Defence Division requested that total TSG of Rs.59.7 billion including foreign exchange component be approved. However, Finance Division agreed, in principle, to provide Rs.20 billion as TSG for the time being for the said purpose, as no fiscal space was available. Defence Division was advised to take up the matter of foreign exchange cover separately with the Finance Division.

The ECC further directed Defence Division to approach the Finance Division and take up the case of foreign exchange cover sedately with them.

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Bank of Punjab Reports Remarkable 80% Growth in Pre-Tax Profit for First Half of 2024

A meeting of the Board of Directors of The Bank of Punjab was held on August 28, 2024 to consider and approve the un-audited Financial Statements for the 1ST Half of year ended June 30, 2024.

During the meeting, the Board reviewed Bank's performance for 1st Half of the year 2024 against strategic business plan and appreciated the effort of BOP Management for showing a remarkable growth of 80% in profit before tax and showing marked improvement in all facets of operations.    

During 1st Half 2024, Bank earned before tax profit of Rs. 7.05 billion as against 3.92 billion during 1st Half 2023 showing a remarkable growth of 80%. Non-Markup/ Interest Income increased to Rs. 9.93 Billion as against Rs. 5.73 Billion for 1st Half 2023 registering a significant growth of 73%. Bank's Net Interest Margin (NIM) remained at Rs. 15.92 billion while Non-Markup Expenses remained at 22.20 Billion. Earnings per Share (EPS) for the 1st Half 2024 improved to Rs. 1.33 per share as against Rs. 1.05 per share during 1st Half 2023.

As at June 30, 2024, Bank's Total Assets improved to Rs. 2,269 billion as against Rs. 2,054 billion as of June 30, 2023 depicting a growth of 10%. The Deposits of the Bank also improved to Rs. 1,582 billion as against Rs. 1,370 billion as of June 30, 2023 registering a growth of 15%. Investments & Lending to FIs improved to Rs. 1,293 billion registering a growth of 40% over June 30, 2023. Gross Advances were recorded at Rs. 705 billion. Bank's Equity improved to Rs. 77 billion as against Rs. 67 billion as on June 30, 2023 and Capital Adequacy Ratio stood at 17.61% against regulatory requirement of 11.50%.

The Bank has been assigned long term entity rating of "AA+" by M/s PACRA with short term rating being at the highest rank of "A1+". The Bank currently has a network of 822 online branches, including 163 Taqwa Islamic Banking Branches and 15 sub-branches. Further, the Bank has a network of 835 ATMs providing 24/7 banking services to the customers. Besides, Bank is also offering a wide range of products/services to its valued clients including Branchless Banking, Mobile Banking, Internet Banking, Credit Card and Cash Management services.

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Zindigi Prize KPK Regionals - Setting New Heights for Youth Entrepreneurship in Pakistan

Zindigi Prize, Pakistan's largest entrepreneurship competition, celebrated another milestone with the resounding success of its KPK Regionals, co-hosted by the Ghulam Ishaq Khan Institute of Engineering Sciences and Technology (GIKI), the Directorate General of Science and Technology, and The Catalyst.

The three-day event commenced with an inspiring opening ceremony, highlighting the innovative ideas of young entrepreneurs from the KPK region. The event was enriched with engaging workshops, insightful talks by renowned Pakistani entrepreneurs, and dynamic Speed Dating session. The grand finale featured over 85 shortlisted startups from across the region, showcasing their groundbreaking ideas. After a comprehensive evaluation, the judges declared Cosmosys from the National University of Computer and Emerging Sciences (FAST) as the winner of the Zindigi Prize at the KPK Regionals hosted by GIKI. The runner-up spots were claimed by Visuar Solutions from Air University and Tahr-un-Nisa from Fatima Jinnah Women University.

Adeel Hijazi, Chief Marketing Officer at Zindigi, expressed his enthusiasm for the event, "We are passionate about giving back to society, and the Zindigi Prize enables us to fulfill that commitment by empowering our most valuable assets—Gen Z and millennials. Zindigi Prize has now become the largest entrepreneurial platform in Pakistan."

Pro Rector Sardar Amin Ullah of GIK Institute expressed pride in hosting the Zindigi Prize initiative: ,"At GIKI Institute, we take immense pride in hosting the Zindigi Prize initiative, a testament to the powerful synergy between academia and industry. It has been a great privilege to be a part of this entrepreneurial competition, which not only fosters innovation but also underscores the vital role of such partnerships in driving societal progress. The impact of Zindigi Prize in our region is truly remarkable, and we are honored to contribute to this transformative journey."

The event's Chief Guest, Sajid Shah Director General of the Directorate of Science and Technology, KPK, remarked: "Zindigi Prize has consistently played a pivotal role in shaping the startup landscape of our region.  As a government institution, we are more than happy to support this initiative and its far-reaching impact. We are also eager to extend our support in funding the commercialization of these startups and expanding this positive influence into other regions of KPK. Together, we can continue to foster growth and innovation across the province."

With its unwavering commitment to fostering innovation and empowering the next generation, Zindigi Prize continues to pave the way for a brighter, more prosperous future for Pakistan.

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Spotify features Sufi legend Abida Parveen on Times Square

Karachi: Legendary Sufi singer Abida Parveen has been proudly featured by Spotify on a digital billboard at Times Square, New York, as not only the EQUAL Pakistan Ambassador of August, but also as the EQUAL Global ambassador marking a significant moment for South Asian representation on the global stage.

Spotify's EQUAL is dedicated to promoting women artists by providing them with a platform that amplifies their voices. This tribute to Abida Parveen coincides with South Asian Heritage Month, during which Spotify aims to spotlight her as a distinguished South Asian artist who has made a lasting impact on the world of music.

In recognition of her unparalleled contributions to the Sufi music genre and her influence that transcends borders, her track "Tu Jhoom" has been highlighted on both of Spotify's EQUAL Pakistan and EQUAL Global playlists.

According to Spotify's data, Abida Parveen's music is not only cherished in Pakistan but is also streamed across the globe, particularly in India, the United States, the United Kingdom, Canada, and Australia. Her audience spans diverse age groups, with a significant portion of listeners between the ages of 18 to 34, demonstrating her broad appeal across generations. Her artistry continues to resonate with both male and female listeners, creating a universal connection through her powerful and spiritual compositions.

Abida Parveen's journey in music has been marked by her deep connection to the spiritual and cultural heritage of Sufism. Over the decades, she has become an iconic figure, not just in Pakistan, but worldwide, for her ability to channel profound spiritual experiences through her voice. Her work has not only preserved the rich traditions of Sufi music but also introduced them to new audiences, keeping the genre vibrant and relevant in contemporary times.

Stream her music on Spotify here.

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Faysal Bank and Patients’ Aid Foundation Unite for Thalassemia Patients with ‘Bike A Cause’

 

Karachi:- Faysal Bank and Patients' Aid Foundation are excited to announce the 'Faysal Bank x Patients' Aid - Bike A Cause' event, aimed at raising funds for the treatment of marginalized Thalassemia patients at Jinnah Postgraduate Medical Centre (JPMC). The event will take place on Sunday, August 25, 2024, and will see the Karachi Cyclists Community riding to JPMC to show their solidarity with Patients' Aid Foundation.

 

This partnership highlights Faysal Bank's commitment to supporting Patients' Aid Foundation, which has been instrumental in transforming public healthcare at JPMC. Since its inception in 1990, Patients' Aid Foundation has revolutionized JPMC, making it a state-of-the-art hospital that provides free, world-class healthcare to economically disadvantaged patients from across Pakistan.

 

Mr. Mushtaq Chhapra, Chairman of Patients' Aid Foundation, shared his enthusiasm: "This event will unite cycling enthusiasts and the community while raising awareness about the healthcare revolution at JPMC. Our work has enabled advanced, free healthcare for thousands of patients daily, including 12,000 patients visiting OPD and 2,000 patients in the A&E every day. In the fiscal year 2023-24, we facilitated over 12,000 free dialysis sessions, 25,000 quality childbirths, 11,000 cancer treatments, and 782,000 free radiological diagnostics."

 

The event aims to gather support for this noble cause, ensuring that free, quality treatment remains accessible to Thalassemia patients across Karachi, interior Sindh, Balochistan, and other rural areas.

For more information about the event and how to participate or support, please visit patientsaidjpmc.org or contact 0301-8278222.

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Punjab Government Launches "Apni Chat Apna Ghar" Program

Interest-Free Loans of Up to Rs 1.5 Million for Affordable Housing

Punjab Chief Minister Maryam Nawaz Sharif launched the "Apni Chat Apna Ghar" program, offering interest-free loans of up to Rs 1.5 million for affordable housing. The loans, repayable in easy installments over seven years, aim to provide housing opportunities for the people of Punjab.

The program allows citizens to apply for loans through the Punjab Information Technology Board portal or by calling the toll-free number 080009100. The CM emphasized that the loans have no hidden charges or taxes, with a monthly repayment of Rs 14,000.

During the ceremony, a woman raised concerns about the allocation of homes under the Shehbaz Sharif scheme, calling it a "political gimmick." Despite this, the CM announced plans to launch the world's largest solar project to resolve the power crisis and reiterated the government's commitment to providing affordable housing.

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PBA and NADRA Committed to Boosting Digitalization and Strengthening Cybersecurity within the Banking Industry

Karachi: Pakistan Banks' Association (PBA) and National Database and Registration Authority (NADRA) cohosted an insightful session focused on advancing NADRA's national digitalization efforts and to strengthen support for the banking industry. The session was spearheaded by Brigadier (Retd) Dr Monis Akhlaq, Chief Information Security Officer (CISO) – NADRA, joined by NADRA's team of technical experts. The event saw participation from over 25 banks operating in Pakistan.

This collaborative session provided a common platform for the banking industry to engage with NADRA's leading technical experts. The discussion centered around NADRA's role in enhancing the banking sector's capabilities, particularly in the verification of the existing and onboarding of the new banking customers.

The team also addressed the enhancement of cybersecurity processes and systems at NADRA. Brigadier (Retd) Akhlaq highlighted NADRA's ongoing efforts to mitigate emerging threats and ensure complete protection of citizens' data; underscoring NADRA's commitment to safeguarding sensitive information in the rapidly evolving digital landscape.

Brigadier (Retd) Monis Akhlaq said, "NADRA is actively developing new Application Programming Interfaces (APIs) and integrating advanced technologies to bolster its national digitalization efforts. These advancements are intended to significantly improve the banking sector's operational efficiency and security, particularly in customer verification and onboarding processes."

Commenting on the initiative, Muneer Kamal – CEO & Secretary General – PBA said, "The session underscores the importance of PBA's ongoing collaboration with NADRA in tackling emerging challenges related to customer data protection. We look forward to future collaborations with NADRA to effectively enhance our cybersecurity efforts, and further strengthen the banking industry's digital infrastructure."

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realme Partners with PUBG Mobile Pakistan for ‘WOW Summer Camp’ to Empower Gamers

realme Partners with PUBG Mobile Pakistan for 'WOW Summer Camp' to Empower Gamers


Lahore: realme, the fastest-growing smartphone brand, is excited to announce its official collaboration with PUBG Mobile Pakistan for the upcoming 'WOW Summer Camp' campaign. This dynamic partnership will showcase realme's latest 12 series phones, which will exclusively be used, during a series of training workshops, focused on PUBG Mobile's latest gameplay system, World of Wonder (WOW) Mode. With the tagline 'Game is On', realme is set to power up the summer gaming experience for PUBG enthusiasts across Pakistan.

The WOW Summer Camp is designed to bring together gamers from all over Pakistan, offering them a unique opportunity to engage in the latest and most thrilling PUBG Mobile features. The campaign will include a series of training workshops where participants will receive hands-on guidance through top content creators of WOW and experts from the gaming Industry. Participants of the workshop will have access to realme 12 series phones which will be used for creating WOW maps.

The WOW Summer Camp campaign will offer a series of training workshops led by PUBG Mobile's expert team, where participants will explore the WOW Mode. Attendees will gain hands-on experience with the latest WOW Mode features, including custom map creation, racing, battle royale, and more. Additionally, the event will feature exciting giveaways such as realme 12 smartphones, and exclusive merchandise like t-shirts, creating an interactive and competitive gaming environment for all participants.

Speaking about the collaboration, Larry Chen, Marketing Manager, realme said, "realme is thrilled to collaborate with PUBG Mobile Pakistan to bring the exciting new WOW Mode to life through our latest realme 12 series phones. Our commitment to the gaming community continues to grow, and we are proud to support the new wave of mobile gamers by offering devices that elevate their gaming experience."

Khawar Naeem, Country Head, PUBG Mobile, added, "PUBG Mobile always focuses on empowering the youth. With the WOW mode, users can unleash their creativity and bring forth the gameplay experience of their choice. Our Summer camp workshops are aimed at equipping our creators with in-depth knowledge and fun filled activities, while creating world class gaming maps. This is an offline continuation of our WOW Game design course, where creators earned certificates in game design through PUBG Mobile."  

PUBG Mobile always focuses on empowering the youth. With the WOW mode system, users can unleash their creativity and bring forth the gameplay experience of their choice. Our Summer camp workshops are aimed at equipping our creators with in-depth knowledge and fun filled activities, while creating world class gaming maps. This is an offline continuation of our WOW Game design course, where creators earned certificates in game design through PUBG Mobile.

The realme 12 series was launched in July of this year, bringing two powerful models to the market: the realme 12 and realme 12+ 5G. The realme 12+ 5G, powered by the MediaTek Dimensity 7050 chipset, offers top-tier performance with configurations of up to 12GB RAM and 256GB storage. Its sleek design, inspired by French watchmaker Ollivier Savéo, combines elegance with functionality. Both devices feature a 50MP Sony camera with OIS, a 6.67-inch AMOLED display, 120Hz refresh rate, and 67W SUPERVOOC fast charging for the 5000mAh battery. The realme 12 is priced at PKR 59,999, while the realme 12+ 5G starts at PKR 74,999, offering premium features at competitive prices.

Through this collaboration, realme is reaffirming its dedication to the gaming community by providing devices that meet the high demands of mobile gaming. realme's 12 series phones are equipped with advanced processors, long battery life, and high-resolution displays, ensuring smooth gameplay and an immersive experience for PUBG Mobile players.

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Zindigi Partners with Local Government to Digitize Waste Management Companies

Zindigi Partners with Local Government to Digitize Waste Management Companies Under CM Punjab Maryam Nawaz's 'Suthra Punjab' Initiative

A significant milestone was achieved today in Lahore with the signing of Memorandums of Understanding (MOUs) between Zindigi- Powered by JS Bank and the Waste Management Companies across Punjab. Punjab Minister for Local Government Zeeshan Rafiq was the chief guest on this occasion. Special Secretary Local Government Department Asia Gul ,  Chief Officer Zindigi Noman Azhar & Chief Business Officer Zindigi Atif Ishaque were also present during the ceremony. The collaboration between Local Government & Community Development (LG&CD) department marks a giant leap toward advancing the digitization of local government services under the "Suthra Punjab" initiative, spearheaded by Chief Minister Punjab, Maryam Nawaz Sharif.

Zindigi is playing a key role in modernizing Punjab's waste management sector through its innovative solutions for digital fee collection and payment enablement for businesses and households. This transformative project unites eight waste management companies from across the province, driving a major digitization effort to achieve certain objectives set by the chief minister. Chief Minister Maryam Nawaz Sharif's "Suthra Punjab" initiative aims to ensure uniform cleanliness at all levels and enhance the quality of life throughout Punjab. Addressing the ceremony, the Minister for LG & CD Zeeshan Rafiq commended "Zindigi" for its commitment to support the initiative. "Under the visionary leadership of CM Punjab Maryam Nawaz, the Punjab Government is dedicated to make 'Suthra Punjab' initiative a resounding success", he figured out. He observed that this public-private partnership will not only help waste management companies achieve their digitization goals but also improve efficiency and transparency in the field of fee payments and complaints registration. "With the launch of the Digital Fee Collection Solution, citizens will be able to make digital payments seamlessly, and waste management companies' employees will benefit from Zindigi's payroll and other digitization solutions", he noted.

The Minister reminded that chief minister Maryam Nawaz Sharif promised provision of maximum jobs to the youth of Punjab after taking oath. "Under Suthra Punjab program approximately one lac new jobs will be created. Is this a small success within first 6 months?", said Mr. Rafiq. He added that PMLN president Nawaz Sharif and CM Punjab both want to provide all possible facilities to the masses. Rafiq said that digitization is the need of the hour. "Cash payments gradually lost value across the world, we have to move forward by making Punjab a digitization friendly province", he said.

Speaking on this occasion Noman Azhar, Chief Officer of Zindigi, highlighted the digitization initiative. "Our mission at Zindigi is to propel Pakistan's digitization forward. We are thrilled to contribute significantly to the 'Suthra Punjab' initiative, led by CM Maryam Nawaz. Our commitment to innovation and collaboration with the public sector aims to enhance waste management processes through digital fee collection, payroll solutions, and overall digital payments across Punjab", he said. Noman Azhar also commended tireless efforts made by CEO Lahore Waste Management Company Babar Sahib Din, Secretary LG&CD Shakeel Ahmed Mian and Special Secretary Asia Gul for advancement in digitization initiative.

This collaboration is set to bring enhanced efficiency and transparency to waste management processes across Punjab, paving the way for a cleaner and greener future for the province.

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Ufone 4G offers Samsung Smartphones at attractive prices to enhance digital lifestyle experiences

Ufone 4G offers Samsung Smartphones at attractive prices to enhance digital lifestyle experiences

Islamabad: Ufone 4G, a leading telecommunications provider in Pakistan, has forged a strategic partnership with Samsung, a South Korean technology giant, to offer smartphones to customers at competitive prices via Ufone 4G's new sales platform.

This collaboration aims to create a comprehensive solution by developing a dedicated webpage by Ufone 4G, where customers can conveniently access smartphones, voice and data bundles, and other Ufone services. By leveraging this partnership, Ufone 4G subscribers will gain enhanced accessibility to top-quality devices, fostering an improved digital lifestyle experience.

Notably, Ufone 4G subscribers can now conveniently avail doorstep delivery of their preferred mobile devices, further enhancing customer convenience. The favorite Samsung devices can be explored on the Ufone 4G website i.e., https://www.ufone.com/samsung-devices/

Samsung, a prominent technology brand renowned for its cutting-edge and reliable smartphones, synergizes with Ufone 4G's expeditious data speeds and sophisticated digital services. This strategic partnership aims to elevate the digital experience of Ufone 4G customers by enhancing accessibility and providing exclusive benefits.

The strategic alliance between Ufone 4G and Samsung not only facilitates the digital transformation of users but also reinforces Ufone 4G's unwavering commitment to fostering innovation and enhancing connectivity nationwide. 

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Zong introduces high-speed network connectivity in more than 15 cities of Gilgit Baltistan

Zong introduces high-speed network connectivity in more than 15 cities of Gilgit Baltistan, making it the largest ever network expansion in GB

Zong, Pakistan's leading telecom operator brings its seamless and high-speed 4G services in Gilgit Baltistan. Network is live city wide in Gilgit, Hunza and Skardu with further roll out ready for launch. This initiative is Zong's commitment to provide connectivity across country and provide top-notch affordable 4G services.

This initiative aims to boost digitalization, promote livelihood, and accelerate the growth of data connectivity across Pakistan to the broader Gilgit-Baltistan region. As part of this initiative, 59 4G sites are being rolled out in over 15 cities throughout the Gilgit Baltistan region to ensure seamless network connectivity, with services already accessible to residents in key cities, including Gilgit, Astore, Skardu, and Hunza. This network expansion will not only be serving to the people of Gilgit Baltistan, it will be of great convenience for local and international tourists visiting every year.

The availability of Zong's 4G network coverage in Gilgit Baltistan is possible through Zong's strategic partnership with Special Communications Organization (SCO). Through this collaboration, Zong and SCO are sharing essential network resources to ensure that these services remain accessible and affordable for the people of Gilgit Baltistan.

Sharing his insight on the project, The CEO of Zong stated, "Ensuring 4G availability in GB marks a significant step in our mission to provide excellent products and services and enable digitalization in Pakistan. 4G connectivity not only serves the connectivity need of the local communities but also opens new opportunities for businesses, tourism, and education in these areas. This development has been a challenging job in such remote areas and harsh conditions and I commend all the hardworking people involved".

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Pakistan’s Climate Crossroads: OICCI Highlights Private Sector’s Role in Mitigating Climate Change

Karachi: Despite contributing only 0.9 per cent to global greenhouse gas emissions, Pakistan faces severe climate vulnerabilities and is ranked 5th most affected country. This underscores the urgency of its climate action plans and the pivotal role of the private sector. To provide a roadmap emphasising public-private partnerships to mitigate climate change, the Overseas Investors Chamber of Commerce and Industry (OICCI) has launched an insightful report titled, 'Pakistan's Climate Crossroads: Private Sector Solutions to Pakistan's Climate Challenges'.


 

Commenting on the report, OICCI President Rehan Shaikh emphasised, "Given the climate vulnerabilities threatening Pakistan, business growth cannot come at the cost of the climate anymore. We need to link returns on private sector investments with sustainability and consider the green transition to provide new jobs and livelihoods."

 

The report highlights essential components of Pakistan's climate strategy, encompassing climate action plans, needs assessment, vulnerability analysis, resilience, and climate mitigation and adaptation plans. The private sector is recognised as critical in driving climate solutions forward.

 

During the launch of the report, Sustainable Development Policy Institute (SDPI) Executive Director and International Advisory Committee Member of COP29 Dr Abid Suleri said, "Addressing Pakistan's climate challenges requires urgent but collective action." He stressed the need to change the perception of the private sector, and maintained that the private sector should be seen as part of the solution rather than part of the problem, given its pivotal role in driving sustainable solutions that can secure Pakistan's future.

 

The OICCI Climate Report also discusses how corporates can integrate climate actions into their business operations by adopting sustainable supply chain management, adhering to ESG criteria, promoting investment in carbon markets, and fostering public-private partnerships for green development. The report highlights OICCI members' initiatives in these areas.

 

"As Pakistan is among the five most vulnerable countries, there is some urgency needed to focus on sustainable solutions that consider local contexts and materials," said OICCI Managing Committee member Andrew Bailey. "The country's focus should be on investing in ideology, research, and long-term solutions rather than on quick fixes," he added.

With knowledge partnership with the SDPI, the report builds on insights from the OICCI 2nd Pakistan Climate Conference held in 2023. The conference featured global climate experts, policymakers, and corporate decision-makers, including former finance minister Dr. Shamshad Akhtar, SECP Chairman Akif Saeed, Group CEO of Standard Chartered Bank Bill Winters, WWF President Adil Najam, and Managing Director of GuarantCo Philip Skinner.

 

As Pakistan navigates its climate crossroads, the collaborative efforts of the public and private sectors, bolstered by international support and commitments made at COP28 held in Dubai, are pivotal in advancing its climate journey and achieving Net Zero emissions by 2050.

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SODISS Paving the Way for Occupational Health Reform

News summary: Sindh Occupational Diseases & Injuries Surveillance System Project Takes Off in Karachi

Karachi: The Department of Community Health Sciences at Aga Khan University (AKU) hosted a dissemination seminar for the piloting of the "Sindh Occupational Diseases and Injuries Surveillance System" (SODISS). The project, conducted in collaboration with the Sindh Employees Social Security Institution (SESSI), marked a significant step towards initiating occupational health surveillance in Pakistan.

A Memorandum of Understanding (MoU) was signed between SESSI and AKU for this pilot project, which allowed the development and implementation of a simple, digital surveillance system at SESSI hospitals in Karachi. This system enabled physicians to accurately record occupational diseases and injuries among registered workers, contributing to the development of the first industry-specific occupational health data registry in Pakistan.

Dr. Asaad Ahmed Nafees, Associate Professor and Principal Investigator of the SODISS project, provided an overview of the project, highlighting key findings and discussing the way forward. "This project represents a critical step in understanding the health challenges faced by workers in key industries across Karachi. The data we gathered will be instrumental in shaping future occupational health policies and interventions," said Dr. Nafees.

The event was attended by senior leadership from SESSI, including Commissioner SESSI, Mr Miandad Rahoojo, who appreciated the research work conducted by the team. He reinforced the need for high quality data to assess the impact of poor safety standards and SOPs at workplaces; and emphasized collaboration for prevention through mass awareness and provision of the required occupational health and safety measures. "The collaboration between SESSI and AKU has opened new avenues for improving worker health and safety in Sindh. The data collected through SODISS will be helpful not only for better decision-making at SESSI but will also enable us to take informed actions for the protection of our workforce," stated Commissioner Rahoojo.

Also in attendance were Ex-Medical Advisor SESSI, Dr. Azam Sulheri, representatives from the Labour Department, Government of Sindh, and ILO, and several occupational health experts including Prof Mohamed Jeebhay from the University of Cape Town.

Deputy Director Labour Department, Government of Sindh, Mr. Javed Ahmed, underscored the significance of the project for the broader labour community. "The SODISS initiative is a groundbreaking effort that will help us better understand occupational diseases that our workers suffer from. The data and insights gained from this project will be crucial in developing  better health and safety regulations, that will benefit countless workers across Sindh".

The project successfully collected data from two thousand patients, analyzing diseases and injuries among workers; some high-risk industries that were identified include auto workshops, tire and glass factories, soap and detergents industry, and flour mills. Next steps, include scaling-up such efforts at the provincial and national level, augmented by targeted surveys in high-risk industries, as well as sustained efforts for the prevention of occupational diseases and injuries according to the local context.

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PUBG MOBILE Announces Version 3.3 with Urdu Language Setting

In a groundbreaking initiative, PUBG MOBILE announced the latest version 3.3 of the hit viral game incorporating Urdu in the language settings. The release is accompanied by collaboration with the young Pakistani music band AUR with 'Jeet Ki Awaz', a first-of-its-kind music video and in-game Urdu Voice Pack
 
PUBG MOBILE Urdu is being unveiled to players as part of PUBG MOBILE's commitment to bringing the game to a wider audience in the language of choice. PUBG MOBILE Urdu will fuel momentum for a much needed push towards availability of content in the National language for promotion of mobile gaming in Pakistan.

The original song 'Jeet Ki Awaz' is a perfect representation of the winning spirit and the incredible teamwork goals show-cased within the game. Featuring the vocals of Aur band, the show stopping tune was composed specifically for PUBG MOBILE and highlights the power of having a cohesive and inspirational team.
PUBG MOBILE X AUR | JEET KI AWAAZ | OFFICIAL MUSIC VIDEO
PUBG MOBILE is collaborating with influencers and key opinion leaders across the spectrum to mark the launch. Renowned personalities such as Founder of Faiz Mela and Urdu advocate Adeel Hashmi, poet Ali Zaryoun, storyteller Maryam Raja, influencer Junaid Akram and Abbas Raza Bokhari have celebrated the World's first instance of inclusion of Urdu language into the system by a shooting game.

 
Adeel Hashmi, Urdu Advocate, Founder of Faiz Mela and famous TV Personality likened the launch of Urdu language settings to a celebration and expressed excitement about in-game Urdu functionality, including the soundtrack; "This version of PUBG MOBILE game will be in your and my favourite language, in fact my extremely favourite language, Urdu".

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easypaisa unveils enhanced Credit Score to elevate Financial Literacy

easypaisa has launched an enhanced credit score visibility feature designed to elevate financial awareness and empower users in managing their financial health. This cutting-edge feature provides unprecedented access to users' credit scores directly within the easypaisa app, addressing a critical gap in Pakistan, where understanding of credit scores is limited. A major challenge in our financial industry has been the lack of availability of credit score information for users. easypaisa's new feature enhances the credit score facility by empowering users to take control of their financial well-being while simultaneously educating them on how their transaction, credit, and deposit behaviors impact their credit score.

The feature is enriched with a dynamic credit score dashboard, providing users with a clear view of their current credit score and its trends over the past 12 months. This in-depth analysis offers a transparent and detailed financial perspective that supports informed decision-making.

The feature also empowers users to understand the key factors influencing their easypaisa credit score, encompassing critical aspects of their financial health such as spending habits, loan management, savings, and in-app subscriptions. For instance, the feature analyzes customers' digital payment behaviors—including money transfers, bill payments, mobile top-ups, and QR payments—enabling them to better comprehend their financial habits. It encourages users to increase financial transactions in areas where they may be less active and raises awareness about their transaction patterns. Loan management is another significant factor, allowing users to track their borrowing history with easypaisa, including the amount borrowed, frequency of borrowing, on-time repayments, and any late payments over various time frames (1 month, 3 months, 6 months, and 12 months).

Savings also play a crucial role in the credit score, helping users understand their deposit patterns, including the total amount saved, frequency of deposits, average balance over specific periods, and any days with zero balance. This comprehensive approach provides users with a detailed understanding of their financial behavior, encouraging more informed and proactive financial management.

Additionally, the feature offers personalized recommendations powered by advanced machine learning algorithms. These tailored suggestions help users optimize their scores and reach their financial goals, enabling them to confidently manage their credit journey with comprehensive insights and actionable advice readily available.

Muhammad Khurram Waraich, Head of Digital Lending & Data Science at TMB/easypaisa, commented, At Easypaisa, we are dedicated to fostering innovation and providing inclusive financial solutions for millions of Pakistanis. In an economy where credit is scarce and financial literacy is limited, our enhanced credit score feature aims to elevate awareness and understanding of credit scores. This initiative empowers users to actively manage their digital banking journey, monitor their scores with data-driven insights, and take control of their financial health with clear and transparent visibility."

With this level of transparency, users can take steps to improve their credit scores and unlock incentivized offerings within the easypaisa app, such as lower borrowing costs and higher credit limits. easypaisa will continue to refine and expand this proposition, drawing on user feedback and insights to explore broader horizons.

As a leader in driving financial inclusion through digital banking, easypaisa remains dedicated to providing transparency and education, empowering consumers to take control of their financial futures. With over 45 million registered users and counting, easypaisa continues to lead Pakistan's digital financial services landscape, fostering financial inclusion through technological innovations.

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Mobilink Bank revolutionizes financial independence for women with an industry-first inheritance calculator

Mobilink Bank revolutionizes financial independence for women with an industry-first inheritance calculator

Islamabad: Pakistan's leading digital microfinance bank, Mobilink Bank, has launched an easy-to-use in-app inheritance calculator made accessible through its Dost app. The cutting-edge financial tool is designed to empower individuals, especially women, by providing clear insights into their inheritance share. The calculator's launch is a testament to the Bank's commitment to promoting financial inclusion and social justice through this initiative.

The inheritance calculator is integrated into the Bank's consumer app, Dost App and addresses the longstanding inequity in inheritance distribution. By democratizing access to financial information, the calculator simplifies the complex process of determining potential inheritance shares or amounts.

To accurately calculate an individual's inheritance share, users are required to provide details about the deceased and their heirs. The tool also includes a detailed heir chart (family tree) outlining the relationships between all parties involved. It determines the specific shares allocated to different categories of heirs based on their familial ties to the deceased.

"We believe that every individual has the right to financial independence and security," emphasized Haaris Mahmood Chaudhary, Interim CEO of Mobilink Bank. "Through this inheritance calculator, we are committed to giving a voice to the women who lack the tools and knowledge to understand their inheritance share and are often denied it. Our platform provides clarity and helps individuals, particularly women, to calculate their rightful inheritance share within minutes. By addressing the challenges of cultural variations, data privacy, and informal practices, we want to ensure that our users know their due share and claim it rightfully."

With a steadfast commitment to building an inclusive environment, the Bank offers a comprehensive suite of products and services designed to meet the diverse needs of its growing customer base.

Mobilink Bank is part of the VEON group, a global digital oper¬ator that provides converged con¬nectivity and digital services to nearly 160 million customers in six dynamic markets that are home to 7% of the world's population.

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Telenor Pakistan Bolsters Network to Improve Lives and Livelihoods in Gilgit Baltistan

Telenor Pakistan has now extended its reach to Hunza, a region where hi-speed internet connectivity

Skardu: Telenor Pakistan proudly announces the launch of its state-of-the-art 4G internet services in Hunza along with upgradation and expansion of its network in Gilgit and Skardu, marking a significant milestone in the region's digital transformation. This move is set to enhance connectivity, stimulate local tourism, and drive the growth of e-commerce in Hunza and the broader Gilgit-Baltistan region, including Skardu.

By upgrading its cellular infrastructure, Telenor Pakistan is bringing high-speed mobile broadband to the heart of one of Pakistan's most picturesque and remote areas. This advancement not only addresses the connectivity needs of the local population but also paves the way for Gilgit Baltistan's expanding tourism industry and digital economy. Enhanced internet speeds will also support the expansion of e-commerce platforms, enabling local businesses to reach broader markets and fostering economic opportunities within and outside the region.

To celebrate this significant milestone, Telenor Pakistan hosted a panel discussion titled "Unleashing the Power of Connectivity: Transforming the Northern Areas of Pakistan into a Digital Hub." The event delved into various crucial topics, including education, e-commerce, tourism, and skill development. The distinguished speaker line-up featured Rohma Labeeb, Country Director at Accelerate Prosperity; Ahsan Maykan, VP Consumer Marketing & Digital Products at Telenor Pakistan; and Abdul Wahab, Chief Business Officer at Bookme.pk. Additionally, Naeem, Co-founder of uConnect, shared a success story from Gilgit Baltistan, highlighting how the tech startup has created over 100 jobs in the region while developing skills for the youth through their skill development program.

Khurrum Ashfaque, Chief Executive Officer, Telenor Pakistan, emphasized the importance of this initiative and said, "In this increasingly digital world, where connectivity is a critical driver of growth and development, Telenor Pakistan is thrilled to bring the benefits of 4G internet to the people of Gilgit Baltistan. Given the geographic nature of the region, it is very difficult to maintain high quality services, but we have taken on this technological challenge as a testament to our commitment to connect and empower communities where connectivity matters the most. We look forward to supporting the region's digital journey and socioeconomic development.

Following the successful launch of 4G services in Gilgit and Skardu in 2019, Telenor Pakistan has now extended its reach to Hunza, a region where hi-speed internet connectivity matters the most for communities to introduce themselves in the digital world. This move underscores Telenor Pakistan's dedication to fostering inclusive growth and development, bridging the connectivity gap, and empowering local communities with new opportunities for economic and social advancement.

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BYD Officially Launches BYD Sealion 6, BYD Seal, and BYD Atto 3 in Pakistan

BYD Officially Launches in Pakistan with Groundbreaking New Energy Vehicles

Lahore: BYD, the world's leading New Energy Vehicle manufacturer, in partnership with Mega Motor Co, hosted an experiential blaunch event at the Lahore Expo Centre. At the event, the company showcased its long-term vision for Pakistan and commitment to lead the automotive revolution towards sustainable mobility.During the event, three highly anticipated models, which will soon be launching in Pakistan, were unveiled: BYD Sealion 6, BYD Seal, and BYD Atto 3. This event marks BYD's official brand launch into the Pakistani passenger vehicle market, in partnership with Mega Motor Company, and underscores its brand mission of "Technological Innovations For A Better Life".

BYD first announced its formal entry into the Pakistani market in March 2024, and this launch event was intended to showcase the brand and the core NEV technologies that BYD will bring to the local market. The three models showcased at the event represent the company's latest advancements in new energy vehicle technology, each designed to meet the diverse needs of Pakistani consumers by offering superior performance, cutting-edge features, and a commitment to a greener future.  

Speaking on the occasion, Mr. Liu Xueliang, General Manager of BYD Asia Pacific Auto Sales Division, expressed his enthusiasm about the company expanding its global reach, stating: "As the world moves toward a sustainable future, BYD is proud to be at the forefront of this transformation. Our entry into the Pakistani market is not just about bringing advanced vehicles to consumers; it's about driving a broader vision of environmental responsibility and technological innovation. We believe that our new energy vehicles will play a crucial role in shaping a cleaner and more prosperous future for both Pakistan and the world."

Aly Khan, Chief Executive Officer of Mega Motor Co., commented, "Our vision is simple yet ambitious: to drive Pakistan's future with sustainable mobility. We aim to lead the revolution alongside the world's foremost NEV manufacturer, BYD, transforming how Pakistanis commute, from the cars you drive, to where you charge them, to where the energy used to charge them comes from. Our commitment goes beyond our customers and serves a wider national interest. Pakistan faces increasingly pressing environmental issues like air pollution and climate change, and we want to tackle these challenges head-on, aligning with the U.N. Global Sustainable Development Goals (SDGs) and playing our part in fulfilling the government's vision of increasing the number of new energy vehicles on roads while reducing the use of fossil fuel"


Speaking on the occasion, Kamran Kamal Chief Executive Officer of The Hub Power Company Limited said, "In our pursuit of a sustainable future, we are proud to partner with BYD, the Global New Energy Vehicle Sales Leader."

Kamran further added, "To bring BYD's vision to life, we are establishing three state-of-the-art flagship stores and experience centers in Karachi, Lahore and Islamabad to showcase our commitment to quality and customer satisfaction and mirror global standards while catering to local preferences. In a landmark investment, we will establish Pakistan's first NEV assembly plant, a state-of-the-art CKD facility dedicated to producing BYD's cutting-edge New Energy Vehicles."

Coinciding with the launch, Kamran Kamal also announced the creation of Hubco Green – an initiative that will fasten the green mobility revolution in Pakistan. "Under the umbrella of Hubco Green, we are proud to announce the setup of fast-charging stations across major cities, motorways, and highways, giving our customers comfort and confidence throughout their journey."
This movement, started by BYD and Mega Motor Company will also create new jobs, stimulate economic growth, and strengthen Pakistan's energy independence.

Expressing his optimism, Senator Muhammad Aurangzeb, Federal Secretary Finance and Revenue, Islamic republic of Pakistan, noted in his address: "Government of Pakistan believes technology is the future. BYD has led the way globally and we warmly welcome BYD's entry into Pakistan's EV industry and we look forward to facilitating the green revolution in Pakistan."

The launch event featured a variety of attractions, highlighting BYD's commitment to providing exceptional customer experiences and its dedication to environmental sustainability. The showcase included interactive exhibits and experiential zones such as the 'Charging Zone', offering insights into BYD's fast charging technology to ease range anxiety; the 'Sustainability Zone', highlighting BYD's vision of 'cooling the earth by 1 degree' and promoting a sustainable future for Pakistan; the 'Tech Zone', displaying BYD's DM-i Super Hybrid, e-Platform 3.0, and BYD Blade Battery, along with facts about their technological contributions

These zones helped connect guests with BYD's vision and the benefits of New Energy Vehicles, while also creating an immersive experience that showcased the company's advanced technology and innovative solutions for a greener tomorrow.

This launch marks the beginning of revolution in sustainable transportation for the country, promising a cleaner, greener, and more technologically advanced future. With BYD's commitment to excellence and Mega Motor Co.'s local expertise, the future of driving in Pakistan looks brighter than ever. 

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Explore These 4 Enchanting Year-Round Destinations in Saudi

Explore These 4 Enchanting Year-Round Destinations in Saudi

 

A land of diverse landscapes, from majestic green mountains to pristine beaches, Saudi is home to beautiful valleys and lush green parks, along with an array of all year-round destinations for travelers to explore. The cloud-shrouded valleys of Taif and the various highlands of the Aseer region, like Abha, Al Namas, and Rijal Almaa, provide the perfect retreat for those seeking a cooler climate in the summer.

 

Upon arrival, travelers can embark on a journey through destinations brimming with authentic cultural experiences and historical marvels. From exploring the enchanting rose farms of Taif, where the air is perfumed with the scent of blooming flowers, to delighting in the charming allure of Al Namas, a quaint haven offering unique activities that captivate every visitor, each location promises unforgettable moments for travelers seeking both adventure and tranquility.

 

Taif

 

 

Taif has long served as a more temperate retreat for Saudi families and today, it is one of the top summer destinations within the country for locals and expats alike.

 

Home to over 2,000 rose farms, travelers visiting Taif can learn more about the roses the destination is famous for. When in Taif, don't miss the historical Souq Okaz, explore the Shubra Palace Museum, and take a trip to Al-Hada mountain, one of the most famous mountains in Saudi, and enjoy some treats from the Strawberry Farm.

 

Abha

Abha, the enchanting capital of Aseer, is the ideal destination to experience the invigorating cool breeze that refreshes one's spirit. This charming city offers a delightful atmosphere, with temperatures rarely exceeding 30 degrees celsius and refreshing rainfall occurring throughout the year. Stroll through Al Basta District's traditional market, before heading to Liwan Farm for a break from the hustle and bustle. Wander among the clouds at the Fog Walkway as you soak in the breathtaking views of the Tihama mountains or go to the Aryash Event and enjoy its picturesque atmosphere, overlooking the entire city.

 

When in Abha, do make time to take a leisurely stroll along the misty heights of the Aseer National Park Trail. Your visit to Abha will not be complete without hopping on the cable car ride that takes you up the Jabal Souda mountain, which has the highest peak in Saudi.

 

Rijal Almaa

 

Rijal Almaa village, dubbed one of the best tourist villages in the world by UNWTO, is situated just 45 kilometers away from Abha, and offers a refreshing summer climate. Travelers should meet the Flower Men at the Rijal Almaa village, and admire the unique gingerbread-style architecture and mud brick houses, with buildings that reach up to 7 floors. Steeped in history, this hidden gem unveils the authentic soul of Saudi that presents a unique and immersive experience for those keen to delve deep into the Saudi culture.

 

While in Rijal Almaa, take time to admire the breathtaking natural scenery such as the Qasabat Al-Owus Tower or take a leisurely stroll through the lush green fields and savor over 40 different types of authentic Al-Ami honey produced at the Honey Cottage nestled within Rijal Almaa village.

 

Al Namas

 

 

Al Namas, locally known as the "City of Fog" as it is situated at the top of the Sarawat Mountains, is just a two-hour drive from Abha. It's beautiful green landscapes and moderate climate make it an ideal escape for nature lovers and enthusiasts of unique experiences. Enjoy activities such as mountain climbing and camping in the forests among the picturesque mountains, valleys, and waterfalls.  Al Namas also boasts a variety of tourist attractions, including parks, palaces, and museums built on top of the mountains, perfect for cooling off and having fun.

 

Connectivity and Visa

Saudi has recently eased tourist visa requirements with immediate effect, where Pakistani applicants can now submit a bank statement showing a minimum monthly credit amount of USD 750 or its equivalent.

The Tasheer offices across Pakistan offer a convenient and user-friendly experience, including visa application guidance, biometric enrolment, status tracking, and passport delivery. Travellers can schedule an appointment on the Tasheer website prior to their visit.

In addition, Saudi has introduced the transit visa which is available for travellers arriving in Saudi via Saudia and Flynas, where they can transit and explore Saudi for up to 96 hours. Visa on arrival is available for those travellers who hold a valid and used UK, US or Schengen visa.

In the past year, Saudi introduced the one-year multiple entry visa for Pakistani travellers. This is a specific visa for those coming for personal visits such as attending weddings or functions or visiting friends or family. Holders of this visa can enjoy multiple visits to Saudi within a 12-month period, allowing them to explore the country's vibrant cities, cultural richness, and natural wonders all year round.

Pakistani travellers with the one-year multiple entry visa can also perform Umrah, underscoring Saudi's commitment to fostering spiritual journeys and cultural exchanges.

To learn more about Saudi and plan out your route, visit https://www.visitsaudi.com/en for more information. 

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Google Unveils New AI-Powered Pixel Smartphones, Priced from PKR 278,000 to PKR 608,000

Google Unveils New AI-Powered Pixel Smartphones, Priced from PKR 278,000 to PKR 608,000

Google's much-anticipated new Pixel smartphones have been revealed, including the Pixel 9, Pixel 9 Pro, Pixel 9 Pro XL, and the Pixel 9 Pro Fold. Priced at PKR 278,000 for the Pixel 9, PKR 348,000  for the Pixel 9 Pro, PKR 383,000 for the Pixel 9 Pro XL, and PKR 608,000  for the Pixel 9 Pro Fold, these AI-powered devices are equipped with the latest on-phone AI assistant and advanced chips. These features enable everything from creating recipes to enhancing selfies, making them highly anticipated competitors to upcoming smartphone releases.

Google's latest lineup comes approximately a month ahead of Apple's new offerings, adding to the excitement and competition in the tech world. The Pixel 9 series' AI capabilities highlight the brand's focus on integrating advanced technology into everyday tasks, aiming to provide users with smarter and more personalized experiences.

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CBD Punjab’s "Raho Sar Buland" Campaign: A Celebration of National Pride #Raho_Sar_Buland

As Pakistan celebrated its 77th Independence Day, the Central Business District Punjab (CBD Punjab) launched a campaign that struck a chord with millions of citizens across the nation. The campaign, titled "Raho Sar Buland," was designed to foster a sense of patriotism and pride among Pakistanis, encouraging them to reflect on what makes their country special and worthy of celebration.

CBD Punjab, a government-backed authority, has long been involved in initiatives that promote the development and progress of the nation. With the "Raho Sar Buland" campaign, the organization sought to create a platform where Pakistanis could come together to express their love for their country and share their reasons for feeling proud to be Pakistani.

The campaign was launched on social media, where citizens were invited to post their thoughts, images, and videos highlighting what makes them proud of Pakistan. The response was overwhelming, with people from all corners of the country participating and sharing their stories. From the majestic mountains of the north to the bustling cities of the south, Pakistanis from all walks of life took to social media to express their pride in their country.

What made "Raho Sar Buland" so impactful was its focus on spreading positivity and optimism. In a time when the country faces numerous challenges, from economic difficulties to social and political issues, the campaign provided a much-needed platform for positivity. It reminded people that, despite the hardships, there are still countless reasons to celebrate Pakistan's achievements and the resilience of its people.

The campaign highlighted the many things that make Pakistan unique, from its diverse culture and rich history to its natural beauty and the unwavering spirit of its people. It encouraged citizens to focus on the positive aspects of their country and to hold their heads high with pride. The campaign also emphasized the importance of unity and togetherness, reminding Pakistanis that, as a nation, they are stronger when they stand together.

The response to the campaign was incredible. Social media platforms were flooded with posts, videos, and images as people shared their thoughts and experiences. The campaign created a sense of community and belonging, as Pakistanis from all walks of life came together to celebrate their shared identity.

In conclusion, CBD Punjab's "Raho Sar Buland" campaign was a powerful celebration of national pride. It reminded Pakistanis that, despite the challenges they face, their country is a place of endless possibilities, and they have every reason to hold their heads high with pride. This Independence Day, the campaign brought the nation together in a spirit of optimism, unity, and hope for a brighter future.

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