Jazz Brings the Iconic Nothing Smartphones to Pakistan for the First Time

Islamabad: ROX, Pakistan's leading youth lifestyle brand from Jazz, has partnered with Nothing, the London-based tech company known for its iconic transparent design and cutting-edge performance, and Yellostone Technologies, a leading distribution company in Pakistan, to officially launch Nothing's iconic devices in the country for the first time.

Through this partnership, Pakistani consumers can now experience Nothing's latest products, including the acclaimed Phone (2), Phone (2a), and CMF Phone 1. To mark the occasion, early adopters of the Nothing Phone (2) and Phone (2a) will receive a complimentary pair of CMF Buds, along with the exclusive ROX Insane Vibe Bundle that includes 200 GB of high-speed data, 5,000 all-network minutes, and 5,000 SMS.

The Nothing CMF Phone 1 (8+128GB) is being offered at PKR 84,900, while the Nothing Phone 2a (12+256GB) is priced at PKR 144,900 and the flagship Nothing Phone 2 (12+512GB) is available at PKR 239,900 — both bundled with a complimentary pair of CMF Buds. Building on this momentum, the highly anticipated Nothing Phone (3a) is also scheduled to launch in Pakistan later this year, further expanding the brand's growing ecosystem in the country.

Talking about the mutual partnership between Jazz and Nothing, Kazim Mujtaba, President Consumer Division at Jazz, said, "Our partnership with Nothing highlights our dedication to bringing the latest in cutting-edge technology to Pakistan. As the nation's largest digital operator, serving over 100 million Pakistanis, we are excited to exclusively introduce the Nothing phones series with ROX, our Lifestyle Youth Brand, which shares a similar philosophy with Nothing to provide seamless connectivity, superior performance, and an unparalleled user experience."

While commenting on the potential of the Pakistan smartphone market, Rishi Kishor Gupta, Regional Director of Nothing MEA, said, "As Pakistan's smartphone market continues to grow at pace, it presents the perfect opportunity for Nothing to bring our innovative technology and unique design language to a new generation of users. Our entry into this dynamic landscape marks the beginning of a long-term commitment to make tech more fun, more expressive, and more accessible for all."

Echoing this vision, Carl Pei, CEO of Nothing, has emphasized the company's mission, "We're building a world where tech is fun again. Remember a time where every new product made you excited? We're bringing that back." This partnership signifies a new chapter in Pakistan's tech landscape, offering consumers innovative products that blend functionality with unique design.

Farid Jan, Founder & CEO of Yellostone Technologies, stated, "We're attuned to the aspirations of Pakistan's new generation. In a market saturated with similar devices, Nothing offers a refreshing alternative. Our collaboration aims to introduce these groundbreaking smartphones and, soon, Nothing's range of wearables, including earbuds and smartwatches. We are committed to ensuring nationwide availability and delivering an exceptional retail experience."

Aligned with Jazz's commitment to innovation, this partnership with Nothing supports the company's shift from connectivity to broader digital services. As Pakistan's leading ServiceCo, Jazz serves over 100 million users through a portfolio that includes fintech (JazzCash), entertainment (Tamasha), digital self-care (SIMOSA), InsurTech (FikrFree), enterprise cloud solutions (Garaj), and gaming (GameNow), empowering platforms that enhance the lives and livelihoods of Pakistanis through technology.

The Nothing product range is now available in-store at 10 Jazz Experience Centers across major cities of Pakistan and will soon be available for online purchase via the ROX App.

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Zong 4G Launches Quarterly Hattrick Bundles at Unmatched Prices

Islamabad: In a bold step to redefine convenience and affordability for prepaid users, Zong 4G has announced the launch of its quarterly bundle portfolio for prepaid customers. These long-term offers are exclusively designed to provide uninterrupted connectivity for three full months through a single subscription.
Leading the portfolio is the Pro Max Hattrick Bundle, which offers 200 GBs of data, 2,000 other network minutes, and 20,000 Zong minutes/SMS per month, valid for 3 months, priced at just PKR 5,000, delivering a savings of PKR 1,600 compared to monthly renewals. Designed for heavy data users and professionals on the go, the bundle combines unmatched ease with significant value.

Complementing this is the newly introduced Supreme Hattrick Bundle, offering 30 GB of data, 600 other network minutes, and 5,000 Zong minutes/SMS per month, valid for a total of 3 months all at PKR 3,000, with a total saving of PKR 1,800.

Speaking about the launch, Mr. Sajid Munir, Director Marketing at Zong 4G, stated:
"Our goal has always been to simplify connectivity while delivering greater value to our users. The Hattrick Bundle series is a reflection of that vision — combining convenience, value, and our signature high-speed data in one seamless package."

Zong 4G continues to lead Pakistan's digital revolution by offering customer-centric solutions that address evolving communication needs, while also contributing to the broader national vision of digital enablement and connectivity.

Both bundles are now available for subscription through Zong 4G's website and My Zong App.

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Fasset Secures Sandbox License to Launch Pakistan’s First Tokenized Gold Solution

Islamabad: Fasset, a global digital asset platform committed to driving financial inclusion in high-growth markets, has announced the launch of Pakistan's first gold tokenization solution under a Regulatory Sandbox license granted by the Securities and Exchange Commission of Pakistan (SECP). Through this pioneering initiative, Fasset is leveraging blockchain technology to enable secure, transparent, and fractionalized investments in physical gold, empowering Pakistanis across all income levels to own fractions of gold and benefit from its historic stability and value.

The introduction of tokenized gold marks a major milestone for Pakistan's financial ecosystem, aligning with Fasset's broader mission of making wealth-building tools universally accessible. At a time when Pakistan's economy faces challenges such as high inflation and a depreciating currency, gold remains a trusted hedge against economic uncertainty. However, traditional methods of investing in gold have often been out of reach for many due to high upfront costs, risks associated with physical storage, and limited accessibility.

Fasset's gold tokenization solution directly addresses these barriers by allowing individuals to invest in micro-units of gold, starting with as little as 100 PKR. Using blockchain technology, each transaction is fully auditable and secure, significantly reducing risks of fraud and enhancing regulatory transparency. This innovative approach not only protects investors against inflation and currency devaluation but also promotes broader financial inclusion and supports the growth of a more liquid and efficient gold market in Pakistan.

The new service is being rolled out under SECP's Regulatory Sandbox framework, where it will undergo live testing to validate its operational processes, user experience, and scalability before expanding its reach nationwide. Fasset's platform enables users to register accounts through secure KYC verification, deposit funds, purchase gold tokens backed 1:1 by physical gold, track their investments in real-time, and even convert their digital holdings into physical gold once a specified threshold is met, with delivery managed by trusted local partners.

Commenting on the launch, Mohammad Raafi Hossain, CEO and Co-Founder of Fasset, said, "At Fasset, our mission has always been to democratize access to wealth-building tools, especially in markets where traditional financial systems have left many behind. By launching Pakistan's first gold tokenization solution, we're giving people a safe, transparent, and affordable way to invest in one of the world's most trusted stores of value. In a time of economic uncertainty, we're proud to offer a solution that empowers individuals to protect and grow their wealth."

This initiative is expected to significantly enhance access to safe investment options for millions of Pakistanis while boosting confidence in digital financial assets and contributing to the formalization of the local economy.

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JS Bank Reports PKR 2.74 Billion Profit Before Tax for Q1 2025

Karachi: JS Bank, one of the fastest growing banks in Pakistan, has announced its financial results for the first quarter ended March 31, 2025. The Bank reported an unconsolidated Profit Before Tax of PKR 2.74 billion, while Profit After Tax stood at PKR 1.29 billion. Earnings per share for the period were PKR 0.63, compared to PKR 0.84 in the same quarter last year.

Despite a significant reduction in the regulatory policy rate year-on-year, the Bank delivered steady growth in its core earnings. Net interest income increased by 5% year-on-year to PKR 7.43 billion, while total revenue for the quarter reached PKR 10.61 billion. Core fee income also showed strong momentum, rising 19% year-on-year to PKR 1.31 billion. The growth in core earnings was primarily driven by an improvement in average non-remunerative deposits and volumetric expansion across the balance sheet.

Operating expenses remained well-managed with a modest 13% year-on-year increase. The Bank's coverage ratio improved to 72.4%, compared to 70.7% at year-end December 31, 2024.
On a year-on-year basis, the Bank's average non-remunerative deposits grew by PKR 22 billion. As of March 31, 2025, period-end non-remunerative deposits stood at PKR 179.95 billion, representing 34% of the deposit mix. The Bank's total assets increased to PKR 670 billion, up from PKR 636 billion at year-end 2024. The net investment portfolio grew by 19% to PKR 361 billion, while customer deposits rose to PKR 534 billion. Net advances stood at PKR 193 billion, reflecting a prudent lending approach.

On a consolidated basis, the Bank posted a Profit Before Tax of PKR 7.49 billion and a Profit After Tax of PKR 3.10 billion. Consolidated earnings per share were reported at PKR 1.18.

Basir Shamsie, President & CEO of JS Bank, said "Our performance this quarter reflects the strength of our strategy and our continued focus on delivering value to our customers. As we move forward, we're focused on scaling our impact through innovation, expanding access to financial services, and supporting the country's economic progress."

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Zong Celebrates Chinese Language Day with an Engaging Cross-Cultural Exchange

Islamabad: Zong, Pakistan's leading technology innovation company, celebrated Chinese Language Day by hosting an immersive event that highlighted the richness of Chinese culture and highlighted the company's commitment to fostering cross-cultural understanding within its diverse workforce. The event brought together Pakistani and Chinese employees in an environment centered around language learning, cultural appreciation, and shared experiences.

In a vibrant celebration of one of the world's most spoken languages, participants explored the fundamentals of Chinese through interactive sessions. Attendees practiced writing traditional Chinese characters, engaged in conversational exercises using basic phrases, and gained insight into the deep historical roots and evolving global relevance of the Chinese language.

The session not only sparked curiosity and enthusiasm for language learning but also strengthened bonds between team members through cultural dialogue and mutual respect.

Reflecting Zong's inclusive workplace culture, the initiative emphasized the belief that language is more than communication; it is a powerful bridge that connects people, communities, and cultures.

"At Zong, we are proud to create opportunities that celebrate diversity and promote global awareness," said the Official Spokesperson for Zong, Andleeb Aslam. Zong continues to champion initiatives that reflect the values of learning, unity, and shared growth, while fostering deeper cultural ties between Pakistan and China.

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AKU, Local and Global Partners Launch Landmark Malaria Elimination Project in Thatta

Karachi: The Aga Khan University (AKU) marked World Malaria Day with the launch of the Thatta Malaria Elimination Plan (TMEP), a pioneering project designed to eliminate malaria from one of Pakistan's most malaria-affected regions. In 2023 alone, Thatta reported over 10,000 cases — the highest burden in the country.

Malaria continues to be a global health crisis, with 247 million cases and 619,000 deaths reported worldwide. In the South-East Asia region, Pakistan remains a significant contributor to ongoing transmission, with 95% of the country's population at risk. The disease not only places immense pressure on the health system but has severe repercussion on the nation's social and economic development.

"This is not just a health issue," said Prof. M. Asim Beg, Principal Investigator and TMEP Project Lead. "It's a multidimensional challenge driven by socioeconomic vulnerabilities, post-flood consequences, limited healthcare access, and climatic changes that allow the disease to thrive. Thatta is an ideal region to pilot diverse intervention strategies."

The launch event also introduced the Malaria Elimination Consortium, established by AKU in 2023 to support the national elimination strategy. The Consortium laid the foundation for the TMEP as a locally grounded, data-driven response to malaria elimination. The TMEP's vision is ambitious – to transform Thatta into a malaria-free zone and create a replicable, sustainable model for elimination that can be scaled across Sindh, Pakistan, and other malaria-endemic regions globally.

Led by AKU, the Plan was established in collaboration with the Government of Pakistan, the Government of Sindh, and the Directorate of Malaria Control. It is also backed by several international partners including GLIDE, Zenysis Technologies, and Universidade NOVA de Lisboa. Together, they bring financial resources, data and technology expertise, and global insights to the project.

The TMEP is also strengthening collaboration between national, provincial, and district-level actors, setting the stage for future scale-up across the country. Dr Azra Pechuho, Sindh's Minister for Health and Patron-in-Chief of the project, praised the partnership saying, "The Government of Sindh is proud to support this incredible initiative, which has the potential to uplift suffering communities across Sindh."

The Plan will also integrate findings from the international EFFORT clinical trial, which introduced novel treatment options for malaria. These new methods hold strong potential in solving one of malaria's longstanding challenges in Pakistan – treatment abandonment. Dr Salim Virani, Vice Provost Research at AKU, shared, "What made this trial unique was our commitment to testing treatment options as close to real-world conditions as possible. Conducted in Karachi and Thatta — two malaria hotspots — the trial found that two new treatments dramatically reduced recurrence rates. One treatment in particular – a single-dose of Tafenoquine – shows great promise for malaria control in Pakistan."

The Thatta Malaria Elimination Plan aligns perfectly with this year's World Malaria Day theme "Malaria Ends With Us: Reinvest, Reimagine, Reignite." The project also aims to achieve a strengthened health system with increased capacity for malaria diagnosis, treatment, and surveillance and a greater community involvement in malaria prevention and control, leading to long-term behavioral change and ownership at the grassroots level.

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Karachi, Lahore, Islamabad Lead Demand as inDrive Achieves Historic Growth in Pakistan

inDrive Delivery sees record growth during Ramadan and Eid, driven by service improvements and community connection

Karachi: inDrive, the global peer-to-peer ride-hailing and delivery platform, has achieved its highest-ever growth in Pakistan's delivery services during March 2025, with a record-breaking surge in demand during the week of Eid.

As families gathered for iftars, shared Eid gifts, and businesses prepared for one of the busiest retail periods of the year, inDrive was there to support them with fast, affordable, and reliable delivery services. Compared to the previous month, deliveries grew by 14%, with March 30 marking the company's busiest day to date in Pakistan — 1.5 times more completed rides than the previous Eid. Among the most delivered items were food and beverages for evening meals, festive clothing and accessories, and essential medicines, showing just how deeply inDrive is embedded in the rhythms of daily life. Karachi, Lahore, and Islamabad saw the highest demand, confirming inDrive's strong presence across the country.

inDrive Shatters Records in Pakistan: 14% Growth in March Deliveries During Eid Surge

"This incredible momentum shows that we're not just a delivery platform — we're a part of the community," said Muhammad Awais Seed, Country Lead at inDrive. "Our goal is to support people with services that are fast, fair, and easy to use — especially during meaningful times like Ramadan and Eid".

inDrive's growing popularity is driven by features that people and businesses already love. Individuals appreciate the freedom to choose their courier and negotiate prices using the platform's unique model, which ensures flexibility and affordability. High availability of couriers means that help is never far away, whether someone's sending a last-minute iftar dish or a carefully packed Eid present. For instance, in Lahore, users can find a courier within 1-2 minutes, on average, a courier typically picks up a package within around 6 to 7 minutes, and delivers it in less than 30 minutes.

For business customers, inDrive offers tailored last-mile delivery solutions that simplify logistics. Companies can request deliveries to multiple addresses in a single trip, assign up to 200 orders at once, and customize delivery routes — all while monitoring progress in real time. These tools help businesses stay responsive and efficient during high-demand periods, making inDrive a vital partner for retailers, restaurants, and pharmacies alike.

And the service keeps evolving. This spring, inDrive introduced a new feature — delivery confirmation code — to enhance security and peace of mind. Now, each delivery is verified through a unique code exchanged between the courier and recipient, ensuring safe and confirmed handoffs, even at the busiest times.

As inDrive continues to expand in Pakistan, its mission remains clear: to empower people and businesses, to offer practical and fair alternatives, and to be a trusted part of everyday life — especially when it matters most.

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DWP Technologies wins “Rising Star in FSI” award at Huawei Global Financial Eco Week 2025

Lahore: DWP Technologies has been honored with the prestigious "Rising Star in Financial Services Industry (FSI)" award during Huawei's Partner Award Night — a flagship recognition ceremony held as part of the Huawei Global Financial Eco Week 2025 in Shenzhen, China.

 
This global accolade underscores DWP Technologies' accelerating growth and impact within the financial services sector, marking a key milestone in the company's journey toward becoming a trusted global technology partner for financial institutions.

The award was presented by Huawei's global leadership, with Mr. Ren Zhengfei, CEO of Huawei Technologies Global, in attendance. His presence emphasized the significance of this award and Huawei's continued commitment to nurturing innovative and high-performing partnerships across global markets.

The "Rising Star in FSI" award reflects DWP Technologies' commitment to delivering secure, scalable, and future-ready digital infrastructure solutions that are tailored to the evolving needs of financial institutions. It is a testament to the company's forward-thinking approach and its alignment with the broader digital transformation objectives of the global financial ecosystem.

"Being recognized as a rising star in FSI by Huawei is an important milestone in our journey," said Rohail Bashir, Chief Operating Officer at DWP Technologies. "This award reinforces our mission to deliver intelligent, reliable, and customized technology solutions that empower financial institutions to lead in a rapidly transforming digital landscape."

DWP Technologies continues to strengthen its strategic alliances and invest in cutting-edge technologies to support its clients across the globe. With this recognition, the company is more determined than ever to lead innovation in the financial services industry, inspired by the trust of partners like Huawei.

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P@SHA Calls for 10-Year Tax Extension to Sustain IT Sector's Historic Export Growth

IT Exports Soar to Record Highs: P@SHA Seeks Policy Reforms to Drive Further Growth

Pakistan's IT sector is witnessing unprecedented growth, with exports reaching record-breaking levels. In light of this, the Pakistan Software Houses Association (P@SHA) has urged the federal government to extend the concessional final tax regime (FTR) on IT and IT-enabled services (ITeS) exports for an additional ten years, until 2035. Currently set to expire in June 2026, the FTR imposes a reduced 0.25% withholding tax on export earnings of PSEB-registered entities. P@SHA argues that extending the FTR is essential to maintaining export momentum, attracting foreign investment, and ensuring long-term stability in Pakistan's digital economy.

Highlighting the IT sector's potential, P@SHA Chairman Sajjad Mustafa Syed stated that the proposed extension aligns with the national vision of exponential growth in technology exports. The IT industry has seen substantial investments, operational expansions, and diversification in export markets, supported by favorable policies and exchange rates. In March 2025, IT exports hit an all-time high of $342 million, marking 18 consecutive months of growth. Total exports for the first nine months of FY2025 reached $2.8 billion, and analysts predict the full-year figure will range between $3.5 and $3.7 billion, setting the stage for achieving the ambitious $10 billion export target by FY2029.

Talent Drain and Tax Policy Hurdles Threaten Pakistan's IT Industry Momentum

To sustain growth, P@SHA has also emphasized the need to address other pressing issues, such as income tax disparities causing talent migration. Syed highlighted that significantly higher income tax rates in Pakistan compared to competitor nations are leading to a brain drain, making it difficult for local companies to retain skilled professionals. P@SHA has called for a reduction in income tax rates for IT employees to unlock the sector's full potential and curb this trend.

Additionally, P@SHA has recommended the removal of withholding tax (WHT) on US dollar payments to non-resident service providers engaged in re-export services. Such payments, made from Exporters' Special Foreign Currency Accounts, currently attract a 15% WHT under Pakistan's Income Tax Ordinance. Syed argued that exempting these payments would streamline cross-border transactions, encourage the inflow of funds, and simplify operations for IT exporters. With growing optimism in the sector, industry stakeholders believe that long-term tax and policy reforms are crucial to sustaining the current trajectory of success.

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ACCA and OICCI Strengthen Ties to Drive ESG, Sustainability, and Corporate Governance in Pakistan

Lahore: The Association of Chartered Certified Accountants (ACCA) reinforced its commitment to advancing Pakistan's business landscape through a strategic engagement with the Overseas Investors Chamber of Commerce and Industry (OICCI). During her official visit to Pakistan, Helen Brand OBE, Chief Executive of ACCA, led a high-level meeting with M Abdul Aleem, CEO & Secretary General of OICCI, at the Chamber's head office in Karachi.

The meeting marked a key milestone as ACCA and OICCI signed an MoU aimed at deepening collaboration on shared priorities such as climate action, ESG integration, sustainability reporting, and accelerating the digital transformation of businesses operating in Pakistan. The partnership signifies the organizations' joint intent to empower business leaders and finance professionals with the right tools and knowledge to align with global standards and sustainability goals.

"This collaboration between OICCI and ACCA marks another step towards promoting a more progressive and responsible business ecosystem in Pakistan. Through joint efforts in capacity building and knowledge exchange, we aim to promote best practices in areas critical to sustainable growth — ranging from corporate governance and ESG to technology, innovation, and diversity. Our shared vision is to support businesses in aligning with global standards while contributing meaningfully to the UN Sustainable Development Goals," said Secretary General OICCI, M. Abdul Aleem.

ACCA's engagement with OICCI is part of its broader strategy to foster stronger business ecosystems through partnerships that drive corporate governance, transparency, and ethical practices. With members in 180+ countries, ACCA brings global expertise to support Pakistan's economic transformation.

"ACCA is proud to partner with OICCI to help shape a stronger, more transparent business environment in Pakistan. By combining our global expertise in finance, ethics and sustainability with OICCI's deep understanding of investment and regulatory challenges, we aim to drive real progress in financial management and compliance. Through joint initiatives—such as training, policy advocacy and thought leadership—we're committed to strengthening corporate governance, supporting sustainable growth, and creating an investment climate that benefits both local and multinational enterprises."— Helen Brand OBE, Chief Executive, ACCA

ACCA and OICCI will continue to collaborate on capacity-building initiatives, subject matter contributions at key industry events, and co-hosted dialogues to advocate for forward-looking policies that benefit the private sector. This partnership is a testament to the role of cross-sector collaboration in unlocking Pakistan's potential as a responsible, future-ready investment hub.

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TECNO CAMON 40: Personalized by AI, Perfected by Design

The TECNO CAMON 40 isn't just smart it's intelligently personal. Built with a next-gen AI intelligent system, this phone understands your needs before you even express them. Whether you're editing photos, writing messages, or switching between tasks, TECNO AI It provides intelligent, behind-the-scenes support like an extra set of eyes and hands anticipating your next move.

Need to write an email with a more polished tone? Just ask the AI Polishing Input Method to do it. Want a summary of a call? The AI takes care of that too.
At the centre of this is the One-Tap Button a shortcut to everything. With a single click, you can open the camera, mute calls, activate flashlight, open notes, translate speech, record audio, and more. It's designed to make AI accessible, instantly. All of this works seamlessly without interrupting your flow making the CAMON 40 a phone that truly adapts to you, not the other way around.

Clearer Calls, Smarter Conversations

TECNO CAMON 40 brings a whole new level of clarity to your voice calls no matter where you are. The AI Full-Link Call Assistant makes communication effortless and intelligent. Using Voiceprint Noise Reduction and powerful LLM+LoRA models, it blocks out background distractions while enhancing your voice, creating the feel of a private phone booth even in loud settings.

It's not just about better sound. CAMON 40 can summarize conversations, translate calls in real time, and transcribe meeting minutes so you never lose key information again. It supports multilingual translation in English, Arabic, French, Spanish, Hindi, Swahili, and more ideal for work, travel, and global communication. Cloud-side and end-side AI capabilities ensure faster performance and higher accuracy across devices.

From call noise reduction to post-call summaries and even face-to-face bilingual conversation support, this phone turns every interaction into a smart, fluid, and globally connected experience.

Shoot Brilliantly with AI Precision

Creativity meets convenience in the TECNO CAMON 40's Portable Imaging Studio your personal AI-powered photography toolkit. Say goodbye to group photo regrets and bad lighting. With advanced AI, background distractions are seamlessly corrected. From cleanup to creative enhancement, features like AI Eraser 2.0 and AIGC Portrait turn every shot into a masterpiece. Need to expand a photo that feels too cramped? TECNO AI can generate missing edges and extend the image by up to 20%. Want to experiment with looks? AIGC Studio lets you change hairstyles, outfits, and backgrounds, transforming portraits into commercial-grade visuals.

And it's not just for photos. TECNO AI can polish your written content, summarize your notes, and help you navigate smarter from editing emails to researching what's on your screen. It's a toolkit for creators, learners, and everyday users compressed into one smart device.

TECNO CAMON 40

AI that works with you, not for you. Smart, seamless, and simply smarter.

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Meesha Shafi brightens up Times Square as Spotify's EQUAL Pakistan Ambassador

Meesha Shafi brightens up Times Square as Spotify's EQUAL Pakistan Ambassador

Karachi: Celebrating another inspiration for women in music, Spotify Pakistan proudly announced Meesha Shafi as the EQUAL Pakistan Ambassador in April, highlighting her influential presence in the industry. As part of this recognition, on Thursday, April 17, Meesha was featured on Spotify's digital billboard in Times Square, New York City, joining a growing list of legendary and emerging local artists to be showcased at the iconic location.

Meesha Shafi has captivated audiences with her dynamic performances and powerful vocals, and has gone on to deliver some amazing tracks that still reverberate with audiences across the globe. Her top tracks on Spotify, "Alif Allah," "Muaziz Sarif," and "Aya Laariye," are all crowd favorites. Notably, 38% of her audience comprises Generation Z listeners, reflecting her broad appeal across age groups.

Adding to the excitement of fans, Meesha has also released her highly anticipated new album, Khilnay Ko, marking her return to the music scene after a hiatus of over two years. The album has met with widespread acclaim, showcasing the signature sound and artistic depth that have long defined her musical journey.

"Meesha Shafi personifies the spirit of EQUAL Pakistan, breaking barriers and setting new standards in the music industry," said Rutaba Yaqub, Artist & Label Partnerships Manager at Spotify for Pakistan and UAE, expressing enthusiasm about Meesha's ambassadorship. "Her vocal command, artistic depth and the ability to seamlessly blend contemporary sounds with traditional influences has earned her a loyal, global audience. Her strong presence across major streaming markets like Pakistan, India, the United States, the United Kingdom and Canada, speaks volumes about the universal appeal of her sound," she added.

Meesha has been featured on prominent Spotify playlists, including South Asian Sufi, Best of Coke Studio, Desi Core, and now EQUAL Pakistan, amplifying her reach and showcasing her versatility as an artist.

Meesha Shafi's appointment as the EQUAL Pakistan ambassador highlights Spotify's commitment to promoting women artists and enabling a more inclusive music landscape.

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Al-Ghazi Tractors showcases innovation and engineering excellence at 4th TDAP Exhibition

Lahore: Al-Ghazi Tractors Ltd. (AGTL), a leading name in Pakistan's agricultural machinery sector, is proudly participating in the 4th Health, Engineering, and Mineral Show (HEMS) organized by the Trade Development Authority of Pakistan (TDAP) at the Lahore Expo Center.

Now open to the general public after two days of exclusive access for corporate visitors and international delegates, the exhibition features over 320 companies across Pakistan's engineering, healthcare, and mineral sectors. AGTL is showcasing its latest innovations in agricultural engineering at a dedicated stall, highlighting its commitment to world-class technology and sustainable farming solutions.

 
Al-Ghazi Tractors Ltd is proudly participating in this prestigious event with a prominent stall showcasing the company's latest agricultural machinery innovations and engineering solutions. The exhibition features over 320 exhibiting companies representing Pakistan's engineering, mineral, and healthcare sectors.

"This exhibition represents an excellent opportunity for Al-Ghazi Tractors to showcase our engineering excellence and innovative agricultural solutions to both international buyers and the Pakistani public," said Sakib Eltaff, CEO Al-Ghazi Tractors. "We are proud to support TDAP's mission to enhance Pakistan's export potential while deepening our connection with local stakeholders."

The first two days of the exhibition were focused on B2B engagement, with over 2,400 meetings held between Pakistani companies and more than 650 foreign delegates from over 65 countries, generating promising interest in Pakistan's industrial offerings.

Held annually, the TDAP exhibition serves as a vital platform for amplifying the visibility of Pakistani brands and unlocking new export opportunities. As the country's largest showcase of engineering, healthcare, and mineral technologies, HEMS plays a pivotal role in advancing TDAP's mission to promote exports through a holistic and strategic approach. AGTL's participation reflects its continued leadership in mechanizing agriculture and aligning with national efforts to bolster exports through innovation and collaboration.

Members of the public are encouraged to visit the exhibition today to witness firsthand the strength and diversity of Pakistan's industrial landscape — and to explore AGTL's contributions toward a more mechanized and productive agricultural future.

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Talal Chaudhry Vows Action Against Attacks on International Food Chains

Government Pledges Investor Protection Amid Fast-Food Chain Violence

Minister of State for Interior, Talal Chaudhry, has strongly denounced the recent spate of attacks on international food chains across Pakistan, pledging decisive action against those responsible. Speaking at a press conference in Faisalabad, Chaudhry reaffirmed the government's commitment to safeguarding both local and foreign investors, emphasizing that such acts of violence are unacceptable.

Chaudhry disclosed that nearly 20 incidents targeting private, predominantly foreign fast-food outlets had occurred in recent days. In Punjab alone, 12 FIRs were lodged, leading to 142 arrests, while two similar incidents in Islamabad resulted in 15 arrests.

The minister highlighted the broader economic impact, noting that these food chains employ approximately 25,000 Pakistanis. He condemned the attacks as not only harmful to livelihoods but also detrimental to the nation's economy and values. "Such actions are un-Islamic and undermine our economic stability," he stated.

Chaudhry also revealed that many of those apprehended expressed remorse for their actions, with some admitting their mistakes and apologizing. He clarified that no political party had endorsed or taken responsibility for the violence and assured the public that the situation had stabilized, with no new incidents reported since the previous day.

The wave of attacks had raised serious concerns about investor security and the economic repercussions of such unrest.

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inDrive announces Cricket Star Naseem Shah as Brand Ambassador to Drive Impact in Pakistan

Karachi: Pakistan's number one ride-hailing platform inDrive has officially announced Naseem Shah, one of Pakistan's most admired and dynamic cricketers, as its brand ambassador. This collaboration unites inDrive's ongoing campaign - "Rides Aise, Jese Aap Chahein" with a national hero whose story reflects ambition, grit, and the spirit of everyday Pakistanis.

inDrive is redefining the ride-hailing experience with its one-of-a-kind "Offer Your Fare" feature, allowing users to suggest a ride fare themselves and connect with drivers who accept the terms—bringing transparency, negotiation, and freedom into the process. inDrive's unique business model gives users the freedom to ride on their own terms by allowing them to negotiate their fare and choose from multiple ride options—Bike, Rickshaw, or Car.

"We are thrilled to welcome Naseem Shah to the inDrive family, "said Muhammad Awais Saeed, country lead Pakistan at inDrive. "His energy, resilience, and relatability resonate with millions across the country. He symbolizes the very values we champion—fairness, freedom of choice, and putting power back in the hands of the people."

Speaking about the partnership, Naseem Shah shared: "I'm proud to represent a brand like inDrive that genuinely cares about fairness—not just in how people travel, but in how they live. inDrive is not just a ride-hailing app; it's a movement that supports communities, encourages dialogue, and believes in uplifting people. I'm especially inspired by their CSR efforts across education, youth engagement, and supporting underserved groups in Pakistan."

"At inDrive, our mission is to challenge injustice and create opportunities for people to take charge of their choices," said Hassan Zaman, South Asia Marketing Manager, inDrive. "With Naseem on board, we're excited to strengthen our presence in Pakistan and connect even deeper with our community" he added.

This partnership sets the tone for a new kind of mobility—one where people call the shots, fairness drives decisions, and every ride contributes to something bigger.

Beyond ride-hailing, this collaboration reflects a deeper commitment to social impact. inDrive continues to expand its impact projects through various community-based initiatives, including youth development programs, digital literacy drives, and partnerships with local NGOs to foster positive change across urban and semi-urban centers in Pakistan. inDrive's support for sports in Pakistan extends far beyond the cricket field. Previously in Ramadan, the company has launched a ground-breaking initiative, "Ride to Donate Pakistan," aimed at building modern sports facilities in schools across Karachi, Lahore, and Islamabad/Rawalpindi.

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OICCI President calls for unified economic execution to unlock Pakistan’s true potential

Karachi: Speaking at a high-level economic forum on "Navigating the Unknown," Yousaf Hussain, President of the Overseas Investors Chamber of Commerce and Industry (OICCI), urged the government and national stakeholders to commit to a unified, future-ready economic execution strategy driven by planning, technocratic leadership, and collaboration.

 

Representing over 200 leading multinational companies operating in Pakistan, Mr. Hussain called for the creation of a comprehensive National Economic Execution Plan — integrating trade, industry, fiscal, energy, and human development policies — each led by experts and aligned under a single national economic framework.

 

He highlighted Pakistan's youth bulge and geo-economic positioning as strategic assets that must be leveraged through skills development, export diversification, and regional trade integration. He also emphasized the full inclusion of women and digital transformation as critical enablers of economic progress.

 

"Multinational companies operating in Pakistan are not just investors — they are centres of excellence and engines of innovation," Mr. Hussain said. He urged the government to engage the industry players in private sector early — as partners — in planning and delivery, while improving ease of doing business and building a credible national investment narrative.

 

"This is Pakistan's decisive decade — we must stop managing crises and start designing the future," he concluded.

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Mobilink Bank and JazzCash champion Financial Literacy with nationwide outreach drive under PFLW 2025

Islamabad: Pakistan's leading digital microfinance institution, Mobilink Bank, along with Pakistan's largest fintech platform JazzCash, are spearheading a powerful national drive to promote financial awareness and empowerment as part of Pakistan Financial Literacy Week 2025. Mobilink Bank and JazzCash's active role during Financial Literacy Week comes at a time when their contributions have also been formally acknowledged by the State Bank of Pakistan (SBP), which conferred upon Mobilink Bank the coveted 'Performance Award' for 'Access to Finance' under the National Financial Literacy Program, especially for fostering credit access to Pakistan's most financially excluded communities.

Reinforcing its commitment to inclusive growth, the bank is reaching diverse communities across Pakistan to equip individuals with essential financial knowledge and tools to make informed, effective, and responsible financial decisions. The nationwide campaign spans all provinces through a comprehensive three-pronged outreach strategy. This includes interactive on-campus drives that educate students on key financial topics such as personal finance, savings, investment, and budgeting. In addition, financial literacy camps are being organized in multiple districts, providing accessible and practical knowledge to local communities. Additionally, participants are being welcomed to branch visits where they can experience firsthand the digital financial services offered by Mobilink Bank and Jazzcash, and gain greater understanding of secure, inclusive financial tools.

Sharing his thoughts, Haaris Mahmood Chaudhary, President and CEO, Mobilink Bank, said, "Financial literacy is a gateway to economic empowerment. Mobilink Bank continues to foster literacy and digital innovation to bring excluded populations into the financial fold, especially those still held back by socio-economic and cultural barriers. Our purpose is to empower all the masses, especially women, farmers, and SMEs to fuel their economic empowerment and we're doing so with the vision of giving affordable smartphones, data and business tools to every Pakistani so that they can have full access to credit."

Murtaza Ali, President JazzCash, said, "By equipping individuals with the knowledge and tools to make informed financial decisions, we are fostering not only personal growth but also economic resilience on a national scale. Our unwavering commitment to creating an inclusive financial ecosystem reflects our belief that every citizen deserves access to transformative financial services—empowering every Pakistani to unlock their potential while contributing to the documentation of the economy."
Together with JazzCash, Mobilink Bank continues to transform communities through financial literacy and access to finance, leading to their social mobility.

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Sarsabz Baba Guru Nanak Kabaddi Cup Kicks Off in Lahore - PR

Sarsabz Baba Guru Nanak Kabaddi Cup Kicks Off in Lahore

Three-day tournament, from April 16-18, 2025, brings together teams from Pakistan, India, and Iran

Lahore, April 16, 2025 - The Pakistan Kabaddi Federation and Fatima Fertilizer Company Limited proudly announced the commencement of the highly anticipated Sarsabz Baba Guru Nanak International Circle Style Gold Kabaddi Cup 2025. The three-day tournament, from April 16-18, 2025, brings together teams from Pakistan, India, and Iran.

A press conference was held in Lahore on Tuesday, marking the beginning of this international sporting event. Team captains Ali Saffari (Iran), Germanjit Singh Ladda Balpur (India), and Kaleem Ullah Jutt (Pakistan), along with representatives from title sponsors, Fatima Fertilizer, were also present, sharing their enthusiasm and commitment to promoting Kabaddi as a sport of unity.

Matches will be hosted in Lahore, symbolizing peace and unity across borders. Competing teams include the SPGC Tigers from India, the Lions of Tarbaiz from Iran, and the Pakistani Eagles—each bringing their own unique strength and flair to the traditional circle style format. Notably, this marks a significant moment as an Indian Kabaddi team travels to Pakistan for a tournament after many years, reflecting a spirit of renewed regional engagement through sports.

Rabel Sadozai, Director Marketing and Sales at Fatima Fertilizer, said, "We are honored to sponsor the Sarsabz Baba Guru Nanak International Kabaddi Cup, a tournament that celebrates not just the sport of Kabaddi but the shared heritage and spirit of our region. At Fatima Fertilizer, we believe in strengthening the roots of our nation—both through sustainable agriculture and meaningful cultural engagement. This event is a powerful symbol of unity, resilience, and our ongoing commitment to uplifting rural communities across borders."

Rana Sarwar, Secretary General, Pakistan Kabaddi Federation , said, "We are pleased to welcome the Indian and Iranian Kabaddi teams to Pakistan for this prestigious tournament. The participation of international teams is a strong testament to the fact that Pakistan is a safe and welcoming destination for global sporting events."

The Sarsabz Baba Guru Nanak Kabaddi Cup 2025 is more than just a sporting event—it is a celebration of regional camaraderie, cultural pride, and the unifying power of sports. With top-tier athletes, historic venues, and enthusiastic fans, the tournament promises to be an unforgettable experience that fosters goodwill and strengthens cross-border connections.

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OPPO A5 PRO LAUNCHES IN PAKISTAN - ALWAYS BE PRO WITH YOU

 
Lahore: OPPO, the global leader in smartphone devices, has officially launched its latest smartphone, the OPPO A5 Pro, in Pakistan, now available nationwide starting from April 14th. Designed to bring super durability and reliability with above-class IP69/68/66 water and dust resistance and Military grade certification, the OPPO A5 Pro delivers strength, intelligence, and sleek style that is accessible to all.  

OPPO A5 Pro was launched in an exclusive event in Lahore, which brought together OPPO's Brand Ambassador, Fawad Khan, OPPO's Quality Ambassador and Olympic Gold Medalist, Arshad Nadeem, top tech KOLs, influencers, OPPO Executives, OPPO Partners, and media representatives. The event featured an in-depth briefing on the OPPO A5 Pro and exclusive demonstrations of durability features. The interactive experience zone provided attendees with a hands-on experience of the device.

 
One of the most remarkable features of the OPPO A5 Pro is its industry-leading durability. Equipped with IP69, IP68, and IP66 water and dust resistance, providing ultimate durability that exceeds even top flagship standards. Whether you are caught in the rain or using the phone with wet or oily hands, the Pro Waterproof, OPPO A5 Pro, allows you to Embrace the Water without hesitation. With its advanced waterproofing, the OPPO A5 Pro also features Underwater Photography, enabling users to take vivid and expressive photos beneath the water's surface.
 
Built to endure life's bumps and drops, OPPO A5 Pro features double-tempered glass construction offering 160% better drop protection compared to typical smartphones. Being Pro Shock Resistant, OPPO A5 Pro provides an unparalleled level of protection against drops.
 

Speaking at the event, George Long, CEO of OPPO Pakistan, said, "The OPPO A5 Pro is a reflection of OPPO's deep understanding of local market needs. We designed this device to be more than just a smartphone—it's a dependable companion for the everyday Pakistani. With Pro-level durability, smart AI features, and elegant style, the A5 Pro is our commitment to delivering technology that empowers and inspires."
 
Adding creativity and convenience to photo editing on the OPPO A5 Pro is its Pro AI, which includes AI Eraser 2.0, AI Unblur, AI Clarity Enhancer, and AI Reflection Remover, to name a few, through which users can instantly enhance, edit, and transform their photos with professional-level precision. From quick touch-ups to professional-level edits, the A5 Pro puts a Smart Life at Your Fingertips—so you can shoot, enhance, and edit like a pro.
The OPPO A5 Pro's high-resolution 50MP Main Camera and 8MP Front Camera capture ultra-clear photos with unrivaled ease. As for imaging, the A5 Pro also brings the LivePhoto feature to this price point for the first time, enabling users to relive memories in motion.
 
The OPPO A5 Pro is not only smart and strong but also undeniably stylish, which feels like a pro with an ultra-slim profile. It is available in two elegant colors: Mocha Brown and Olive Green, each variant offering a distinct texture, from vegan leather to matte finishes, that adds to its premium look and feel.
 
OPPO A5 Pro is not only your stylish and durable companion but also your ultimate entertainment partner. With AI GameBoost for ultra-smooth gameplay and a smart VC Cooling System that keeps things cool under pressure, it delivers up to 5 hours of steady, immersive gaming—no lag, no heat, just pure play.

A5 Pro brings a massive 5,800mAh battery—so no tension while binging on your favorite shows or gaming for hours. OPPO's advanced battery technology ensures that even after 1,600 charge cycles, it still retains 80% capacity. Backed by the Snapdragon® 6s Gen 1, up to 8GB RAM, and 256GB storage, it delivers smooth, reliable performance. With ColorOS 15 Lite and OPPO's Trinity Engine, everything runs faster, steadier, and smarter —all at an affordable price.

 
With its combination of strength, intelligence, and style, the OPPO A5 Pro is now available for purchase across Pakistan at authorized OPPO stores and online at Daraz. With its powerful combination of Pro Waterproof, Pro Shock Resistant, Pro AI, and Pro Style, the OPPO A5 Pro is ready to Always be Pro with You.

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Karak Highway Accident Claims 10 Lives, Leaves 8 Injured in Tragic Collision

A tragic accident on the Indus Highway in Khyber Pakhtunkhwa's Karak district claimed 10 lives and left 8 others injured on Tuesday morning. The crash occurred near Mitha Khel when a passenger coach traveling from Dera Ismail Khan to Peshawar collided with a truck. The impact was devastating, resulting in multiple fatalities on the spot and critical injuries to several passengers.

Rescue teams quickly arrived at the scene, transferring the injured to a nearby hospital. Hospital authorities reported that some of the injured are in critical condition, raising concerns that the death toll may increase.

In another incident earlier, a passenger van carrying pilgrims to the Shah Noorani shrine in Balochistan's Hub area faced an accident near the Veerab River. This tragedy left one person dead and 25 injured.

The recent surge in road accidents across Pakistan is attributed to factors like speeding, negligence, and traffic rule violations, highlighting an urgent need for stricter safety measures.

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Two Natco Buses Face Separate Accidents; Two Dead, Several Injured

Rescue Operations Underway Following Natco Bus Crashes in Gilgit-Baltistan

Two separate accidents involving Natco bus service occurred at different locations. The first bus, traveling from Gilgit to Rawalpindi, met with an accident near Shah Maqsood. The second bus, en route from Rawalpindi to Skardu, faced an accident at Dassu.

Initial reports confirmed that two individuals lost their lives in these incidents, while several passengers, including a Natco staff member, were injured. Additionally, three foreign nationals were reported among the injured.

Rescue 1122 and Motorway Police promptly arrived at the scenes to initiate relief operations. Investigations are underway to determine the causes of the accidents.

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EcoStar Polo Super League 2025 concludes with a thrilling finale

Lahore: The second tournament of the EcoStar Polo Super League 2025 successfully came to an end today with an electrifying final match and a grand closing ceremony. Building on the success of its first tournament, the second league featured five competitive teams and showcased exceptional talent, skill, and sportsmanship across a series of gripping matches.

The Main Final saw an intense face-off between The Warriors ECOSTAR and The Colts PB,  with The Colts PB emerging as the winner of the EcoStar Polo Super League 2025, defeating The Warriors ECOSTAR with a final score of 7.5 to 6.0.

The final match was graced by Naeem Bashir, who attended as the chief guest and participated in the awards ceremony. The ceremony celebrated the outstanding performances of all the players and the spirit of teamwork and discipline that defined the tournament.

Naeem Bashir GM Sales DWP Group CE Division – EcoStar, shared his thoughts post-match: "The EcoStar Polo Super League 2025 represents our passion for promoting sports and fostering community through competitive yet spirited events. We are incredibly proud to see such enthusiastic participation and sportsmanship. EcoStar remains committed to supporting initiatives that celebrate talent and inspire the next generation of athletes. The EcoStar Super League 2025 has once again proven to be a platform where excellence and energy come together for the love of the sport. Congratulations to The Colts PB on their remarkable victory!"

With the successful conclusion of its second tournament, the EcoStar Polo Super League 2025 has once again brought excitement and energy to the polo community. The league continues to grow as a celebrated sporting event, offering thrilling matches and promoting local talent. EcoStar remains proud to support initiatives that bring people together and encourage a spirit of healthy competition.

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KP Becomes First Province in Pakistan to Launch Universal Digital Payment System

The government of Khyber Pakhtunkhwa has announced an ambitious plan to launch Pakistan's first universal digital payment system under the initiative titled "Cashless Khyber Pakhtunkhwa." The system will mandate all public and private financial transactions—including those by street vendors, shops, and major businesses—to be conducted digitally. The strategy will be rolled out in phases, with designated roles for government departments, district administrations, and private stakeholders.

To ensure inclusivity, the digital system will work offline and cover remote areas through partnerships with mobile wallet providers. A database of all commercial entities is also being compiled for integration into the cashless framework. The Chief Minister, Ali Amin Gandapur, has emphasized strict compliance and directed the Chief Secretary's Office to oversee its execution, underlining the goal of eradicating fraud and promoting transparency.

The plan also includes public awareness drives, training sessions, and assistance to ease the transition for businesses and citizens. QR codes will be mandatory for payment at all commercial points, supported by a robust regulatory framework. Gandapur stated that the system will not only improve financial transparency and economic efficiency but also boost tax collection, attract investment, and bring KP in line with global digital standards.

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Zong 4G brings free PSL 2025 Live Streaming to Millions Across Pakistan as they partner with BEGIN

Zong 4G, Pakistan's leading technology innovation company, has announced a strategic partnership with BEGIN, a digital content platform, to bring live streaming of the Pakistan Super League (PSL) 2025 to cricket enthusiasts nationwide. To ensure uninterrupted streaming, Zong 4G offers exclusive data bundles designed to meet the demands of high-definition content consumption.

The stream will be supported by Zong 4G's promotional bundles: Monthly Pro Max Plus and Weekly Digital Max, offering robust data allowances optimized for streaming and a digital lifestyle.

Offer Name	Resources	Price
Monthly Pro Max Plus	200GB Data, 2,000 off-net minutes, 20,000 Zong minutes/SMS (inclusive of Waada mobile insurance, Golootlo discounts and Zong TV subscription)	Rs. 2100
Weekly Digital Max	100GB Data, 1,000 off-net minutes, 10,000 Zong minutes/SMS	Rs. 600

 

These bundles are designed to maximize convenience for users across all demographics, ensuring fans never miss a moment of the action.

Commenting on the partnership, the official spokesperson for Zong 4G, stated:

"Cricket in Pakistan is more than just a sport; it is a cultural phenomenon that unites the nation. Through this collaboration with BEGIN, we are bringing PSL 2025 closer to millions of fans, allowing them to enjoy every match in real time, supported by Zong 4G's high-speed and reliable network. This initiative underscores our dedication to digital enablement and meaningful entertainment experiences."

This collaboration reinforces Zong 4G's commitment to driving Pakistan's digital transformation by delivering seamless, high-value experiences beyond traditional connectivity. The Pakistan Super League (PSL), one of the country's most-watched events, sets high expectations for reliable and uninterrupted streaming.

By joining forces with BEGIN, Zong 4G continues to lead in redefining entertainment through technology, solidifying its position at the forefront of Pakistan's digital transformation.

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TECNO CAMON 40 Series: Redefining Imagery with TECNO AI

In an era where smartphones serve as creative tools, the TECNO CAMON 40 Series takes innovation to new heights. Featuring FlashSnap, an advanced AI-powered imaging system, this series is designed to cater to the needs of young, trend-savvy users who crave cutting-edge technology, stylish design, and unmatched durability. With the CAMON 40 and CAMON 40 Pro, TECNO has redefined smartphone imaging.

FlashSnap: Perfect Snapshots Anytime

FlashSnap is at the heart of the CAMON 40 Series, revolutionizing how users capture photos. With its AI-driven capabilities, it ensures that you never miss a moment, no matter how fleeting. Key features of FlashSnap include:
• BestMoment Automatic Recognition: Leveraging AI algorithms, FlashSnap identifies motion trends and human skeleton models to predict and capture highlight moments like jumps, stretches, or dynamic sports actions.
• Ultra-High-Speed Shutter: FlashSnap boasts an incredibly fast shutter speed of up to 1/10935 seconds and supports rapid continuous shooting (10 shots in 5 seconds), making it perfect for fast-paced moments.
• One-Tap Button: With quick-launch functionality, users can activate the camera instantly even from a locked screen. It's all about capturing those spontaneous moments with ease.

These features make FlashSnap perfect for everything from sports victories and children's playful expressions to celebratory group photos, ensuring you capture the best moments every time.

Studio-Level Portraits
The CAMON 40 Series doesn't just excel at action shots—it also delivers professional-level portrait imaging. Thanks to features like:
• Three Focal Lengths: Simulating DSLR-level lenses (24mm, 35mm, and 50mm), you can achieve versatile portrait styles, whether for close-ups or atmospheric shots.
• Universal Tone 2.0: Developed in collaboration with global institutions, this feature ensures natural skin tone rendering, perfect for diverse complexions.
• AI Adaptive Blurring: Using AI, the camera intelligently adjusts blur levels based on distance and magnification, creating beautifully natural depth effects.

Wide-angle photos also benefit from distortion correction, ensuring clear, vibrant images without the warping often seen in competitor devices like the iPhone.

Seamless Edits with AI Eraser 2.0: Smarter, Cleaner, Faster

The AI Eraser 2.0 is a standout feature that enhances photo editing by allowing users to effortlessly remove unwanted elements from their shots. Compared to its predecessor, version 2.0 boasts improved edge detection and smarter background fill, ensuring that removed objects don't leave awkward smudges or distortions behind. Whether you're erasing photobombers in daylight or cleaning up cluttered backgrounds in low light, the tool performs consistently well. It operates efficiently without needing internet connectivity, making it accessible anytime, anywhere.

 

Performance That Stands Out
The CAMON 40 Series is built on flagship-level imaging hardware, ensuring superior performance and imaging results:
• 50MP Sony LYT-700C Ultra Night Camera: A large sensor main camera captures vivid, detailed images, even in low-light conditions, making nighttime photography clearer and more vibrant.
• Ultra-Wide-Angle Lens: The 111.4° FOV ensures expansive shots with no distortion, perfect for landscape photography and group shots.
• AI RAW Noise Reduction: This feature processes images at the uncompressed RAW level, ensuring superior clarity and minimizing noise for cleaner images.

These advanced features allow the CAMON 40 Series to deliver DSLR-like results directly from your smartphone, giving you professional-quality images with ease.

An Imaging Revolution in Your Hands
Whether you choose the CAMON 40 for its versatility or the CAMON 40 Pro for enhanced performance, both phones are designed to elevate your smartphone imaging experience. With FlashSnap and AI-powered features, TECNO's CAMON 40 Series offers a seamless, intuitive, and powerful imaging experience.

In a world where every moment matters, the TECNO CAMON 40 Series allows you to capture life's best moments effortlessly and with professional-grade quality. Ready to take your imaging game to the next level? The CAMON 40 Series is here to make it happen.

 

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Best Waterproof and Drop-proof Now comes to 40K range : realme C75x to Launch Next Week in Pakistan

Exciting news for smartphone enthusiasts in Pakistan! realme is set to launch its latest model, the realme C75x, on April 14. With the launch of the new realme C75x, realme sets a new benchmark by bringing the premium IP69 water and dust resistance rating—previously seen only in smartphones priced at PKR 50,000 to 80,000—into the affordable PKR 40,000 range, combining top-tier durability with exceptional value and quality. This device promises to deliver exceptional durability and style, all within an affordable price range—and it comes in two powerful variants: 6GB+128GB and 8GB+128GB, both equipped to offer performance and versatility that's hard to match.

The realme C75x is available in the stunning Coral Pink color, making it an ideal choice for those who love a touch of elegance in their gadgets. "Perfect Pink for Her"—a vibrant, youthful shade that blends charm, elegance, and a subtle hint of boldness. Inspired by sleek, modern design, the realme C75x combines a chic aesthetic with smart functionality, making it a stylish and practical gift.

Life is unpredictable, but the realme C75x is designed to keep up with its ArmorShell™ Protection. It boasts **Triple IP ratings—IP69, IP68, and IP66—**ensuring resistance against dust, water, and sudden impacts. These are the highest durability ratings in its category, offering protection that even many premium devices don't match. Whether you're caught in the rain or accidentally drop your phone, the C75x is built to be drop-proof, waterproof, and worry-proof.

Beyond its tough exterior, the realme C75x shines with a 6.67-inch IPS LCD display and an ultra-smooth 120Hz refresh rate—a refresh rate higher than most phones in this price range, ensuring buttery visuals while scrolling, gaming, or watching videos.

Powered by the Helio G81 Ultra chipset, it delivers snappier performance compared to other devices in its class. The C75x comes in two variants—6GB and 8GB RAM, both expandable with Dynamic RAM up to 16GB, enabling seamless multitasking and smooth app switching. With 128GB of storage, there's plenty of space for apps, media, and memories.

Say goodbye to battery anxiety with the realme C75x's 5600mAh powerhouse battery. Combined with 45W fast charging, it's not just about endurance—it's about convenience too. Most phones in this segment offer slower charging speeds, making the C75x a faster, more efficient companion for daily use.

With an expected price range of PKR 40,000, the realme C75x packs premium durability, superior performance, and stylish design—outclassing many alternatives in this category. Whether you're choosing the 6GB or 8GB model, you're getting serious value.

In summary, the realme C75x stands out as a stylish, robust, and high-performing smartphone that doesn't compromise on specs. Its Coral Pink variant adds a fashionable flair, making it the perfect pink for girls who want both substance and style. With its class-leading durability, smoother display, faster charging, and better overall performance, the realme C75x is set to make waves in the Pakistani market.

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Shocking Wedding Twist in India: Mother Elopes with Future Son-in-Law

Bride's Mother and Groom Missing with Cash and Jewelry in Aligarh

A wedding in India took a dramatic turn when the bride's mother eloped with her future son-in-law, causing chaos in the household. The unusual incident occurred in Aligarh, where the mother not only fled with the groom but also took ₹300,000 in cash and jewelry worth ₹500,000 intended for her daughter's wedding.

The bride, Shivani, was set to marry on April 16. However, her mother, Anita, disappeared with the groom, Rahul, just days before the ceremony. Following the shocking event, a police report was filed, and authorities have launched an investigation to locate Anita and Rahul. So far, no arrests have been made.

Drama Unfolds in Aligarh as Mother Runs Away with Daughter's Fiancé

Shivani shared with the police that Anita had frequently engaged in late-night phone conversations with Rahul over the past few months. Initially, Shivani and her family dismissed the behavior, believing it was related to wedding preparations. They never imagined the situation would escalate to such an extent.

Adding to the drama, Shivani's father revealed his long-standing issues with Anita, stating, "I have endured 20 years of suffering as her husband, but I stayed for the sake of our children."

The incident has left the family and community in shock as authorities continue their efforts to resolve the matter. Let me know if you'd like further refinements!

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Pervaaz Campaign Celebrated in Brussels for Driving Digital Awareness on Migration in Pakistan

Islamabad: The Pervaaz Campaign, launched under the European Union-funded SAFER Project (Safe and Legal Alternatives for Pakistani Potential Migrants and Migrants on the Route), received widespread recognition at the final SAFER event held in Brussels for its transformative role in raising awareness around irregular migration among Pakistani youth.

At the gathering—hosted at the Press Club Brussels Europe on April 7, 2025, and attended by migration experts, EU stakeholders, and international partners—the campaign was highlighted as a model of impactful, community-based digital engagement. Through emotionally resonant storytelling, regional influencer partnerships, and multilingual content, Pervaaz created meaningful dialogue around dignified and informed migration choices.

Backed by the European Union Asylum, Migration and Integration Fund (AMIF) and implemented by the European Research Institute (ERI) in partnership with Cirrus Pakistan, as the local implementation partner in Pakistan, the Pervaaz Campaign successfully bridged the information gap faced by vulnerable communities, particularly in rural and low-literacy areas.

Key achievements included:

● 8.9 million video views, 8.4 million impressions, and 4.7 million reach across platforms
● 449 pieces of original content across Facebook, Instagram, and TikTok
● Over 22,000 organic re-shares and 87,000+ audience interactions
● 96% of Instagram engagement came from non-followers, indicating strong content discovery
● Hundreds of direct messages from youth seeking trusted information about legal migration options
Speaking at the event, Ayesha Jamal, CEO of Cirrus Pakistan, shared:

"The Pervaaz Pakistan campaign wasn't just about spreading information—it was about shifting mindsets, building trust, and offering real alternatives rooted in dignity, safety, and hope. We set out to start a conversation, and what we saw was a genuine response—a community ready to engage, ask questions, and rethink their choices. The response showed that there is a strong need for platforms that offer clear, credible guidance—especially in communities where such information can be hard to access."
More than just a campaign, Pervaaz has become a digital movement, offering young Pakistanis clear, credible guidance on safe migration, vocational alternatives, and informed
 
decision-making. Its continued presence via @PervaazPakistan on social platforms and its dedicated web portal ensures ongoing access to these vital resources.
Over the last two years, the SAFER Project—funded by the EU Asylum, Migration and Integration Fund (AMIF) and led by the European Research Institute (ERI) has worked to address the root causes and risks of irregular migration from Pakistan to Europe.

In close collaboration with ERI, Cirrus Pakistan has delivered a dynamic mix of strategic communications, digital media campaigns, strategic influencer engagement, and localized storytelling to empower at-risk communities. Together, the teams have worked tirelessly to bring clear, credible, and culturally relevant information to young Pakistanis navigating complex decisions around migration.

At the heart of this initiative lies the Pervaaz platform—a digital and social media movement that continues to provide accessible, trustworthy content on legal migration pathways, vocational opportunities, and alternatives to irregular migration. The campaign's tone of empathy, dignity, and clarity has positioned it as a go-to resource for safe migration awareness across Pakistan.

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