Coca-Cola to release Coke and coffee hybrid drink this year

Coca-Cola to release Coke and coffee hybrid drink this year

By the end of 2019, Coca-Cola will be releasing Coke Coffee in 25 markets around the world to get a foothold in the industry. 

The beverage is just as it sounds: Coca-Cola blended with coffee. With more caffeine than a can of soda, but less than a cup of coffee, the product will be pitched as an energy drink for that mid-afternoon slump, reports CNBC. 

It's not the first time the beverage giant has tried to launch coffee-flavored Coke.

The brand first introduced Coca-Cola Blak in 2006 but discontinued it two years later, CNBC notes. Coca-Cola Australia also launched Coca-Cola Plus Coffee in 2017. 

Last year, Coca-Cola announced plans to acquire UK-based coffee chain Costa for US$5.1 billion, in an attempt to get in on the hot beverage market. The deal closed in January. AFP

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